Journal of Consumer Research
Recently Published Online
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When Healthy Food Makes You Hungry
Stacey R. Finkelstein
Ayelet Fishbach
Do subtle cues for imposed healthy eating make consumers hungry? Imposed healthy eating signals that the health goal was sufficiently met, and thus it increases the strength of the conflicting motive to fulfill one's appetite. Accordingly, consumers asked to sample an item framed as healthy later reported being hungrier and consumed more food than those who sampled the same item framed as tasty or those who did not eat at all. These effects of healthy eating depend on the consumer's perception that healthy eating is mandatory; therefore, only imposed healthy eating made consumers hungrier, whereas freely choosing to eat healthy did not increase hunger.
DOI: 10.1086/652248
Online Publication Date: March 10, 2010
References
Selected Media Mentions
BusinessWeek
Calling a Food 'Healthy' May Make You Hungrier
MSN
Calling a Food 'Healthy' May Make You Hungrier
Medical News Today
When Choices Are Limited Healthy Food Makes Consumers Feel Hungrier
The Palm Beach Post
Calling a Food 'Healthy' May Make You Hungrier
International Business Times
Apples for me, Doritos for you: Consumers buy healthier foods for themselves
Science Daily
Healthy Food Makes Consumers Feel Hungrier When Choices Are Limited
PhysOrg.com
Healthy food makes consumers feel hungrier when choices are limited
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Can There Ever Be Too Many Options?
A Meta-Analytic Review of Choice Overload
Benjamin Scheibehenne
Rainer Greifeneder
Peter M. Todd
The choice overload hypothesis states that an increase in the number of options to choose from may lead to adverse consequences such as a decrease in the motivation to choose or the satisfaction with the finally chosen option. A number of studies found strong instances of choice overload in the lab and in the field, but others found no such effects or found that more choices may instead facilitate choice and increase satisfaction. In a meta-analysis of 63 conditions from 50 published and unpublished experiments (N = 5,036), the authors found a mean effect size of virtually zero but considerable variance between studies. While further analyses indicated several potentially important preconditions for choice overload, no sufficient conditions could be identified. However, some idiosyncratic moderators proposed in single studies may still explain when and why choice overload reliably occurs; the authors review these studies and identify possible directions for future research.
DOI: 10.1086/651235
Online Publication Date: February 10, 2010
References
Selected Media Mentions
National Center for Policy Analysis
You Choose, You Win
The Chronicle
To Choose or Not to Choose
NBC Dallas-Fort Worth
Retailers Replacing Big Names With House Brands
consumeraffairs.com
Do Consumers Have Too Many Choices?
RedOrbit
Too Many Choices? New Study Says More Is Usually Better
EurekAlert!
Too many choices? New study says more is usually better
Science Daily
Too Many Choices? New Study Says More Is Usually Better
PhysOrg.com
Too many choices? New study says more is usually better
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Street Art, Sweet Art?
Reclaiming the "Public" in Public Place
Luca M. Visconti
John F. Sherry Jr.
Stefania Borghini
Laurel Anderson
Consumer research has paid scant attention to public goods, especially at a time when the contestation between categorizing public and private goods and controlling public goods is pronounced. In this multisited ethnography, the authors explore the ways in which active consumers negotiate meanings about the consumption of a particular public good: public space. Using the context of street art, the authors document four main ideologies of public space consumption that result from the interaction, both conflict and common intent, of urban dwellers and street artists. The authors show how public space can be contested as private and commercialized, or offered back as a collective good, where sense of belonging and dialog restore it to a meaningful place. The common nature of space both stimulates dialectical and dialogical exchanges across stakeholders and fuels forms of layered agency.
DOI: 10.1086/652731
Online Publication Date: April 7, 2010
References
Selected Media Mentions
EcoWorld
Street Art: Elicits Meaningful Discussion?
EurekAlert!
Consuming street art: Reclaiming public places
ScienceBlog.com
Consuming street art: Reclaiming public places
Eureka! Science News
Consuming street art: Reclaiming public places
PhysOrg.com
Consuming street art: Reclaiming public places
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Feeling Mixed but Not Torn: The Moderating Role
of Construal Level in Mixed Emotions Appeals
Jiewen Hong
Angela Y. Lee
How does construal level (i.e., how abstractly or concretely people represent information in memory) affect consumer responses to mixed emotions appeals? Consistent with prior research, participants experienced discomfort when they encountered mixed emotions appeals and developed less favorable attitudes toward the ad relative to pure positive emotional appeals, but this was the case only for those who construed information at a concrete, low level. Participants who construed information at an abstract, high level did not experience much discomfort; hence, they found mixed emotions and pure positive emotional appeals equally persuasive. The chronic construal level associated with consumer age and cultural background underlies the moderating effects of age and culture on attitudes toward mixed emotions appeals documented in prior research.
DOI: 10.1086/653492
Online Publication Date: May 6, 2010
References
Selected Media Mentions
Science Daily
How Do Ads Depicting Mixed Emotions Persuade Abstract Thinkers?
Eureka! Science News
How do ads depicting mixed emotions persuade abstract thinkers?
Daily News & Analysis
Abstract thinkers respond better to ads depicting mixed emotions
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