Congratulations to Erbert & Gerbert's on Their One-Year Anniversary!

It's been a year since Erbert & Gerbert's found a home at 300 Broadway. We recently spent a few minutes with Ted Horan, co-owner of the four local Erbert & Gerbert's franchises, and asked him a few questions about his 300 Broadway location.

 

Q. What's unique about the 300 Broadway Erbert & Gerbert's location?

A. The first thing that comes to my mind is the wide demographic we serve. Our lunch crowd is decidedly business, and of course the late night hours cater to those that take advantage of Broadway's night life. I think another unique component is how downtown events drive business.  We are used to a rather steady, very predictable business at our other locations. If there is a large event downtown, we feel it, and that's exciting.

 

Q. Who is your typical customer? 

A. Our typical customer puts flavor first. Our customers are loyal and tend to visit us frequently. More so than other sandwich shops, people come to meet at our place, and they like our environment. At the same time, our customers appreciate the convenience of delivery. 

 

Q. Do you get a lot of requests for catering? 

A. Yes. We specialize in box lunches for meetings. The fact that we cater is certainly something we want more people to hear about; we are never too busy to take a last-minute catering order! We actually have a program called Lunch Leader. We created it because we noticed that several of our customers were ordering eight or more box lunches for a meeting in their office that they themselves were not participating in. So, participants in the Lunch Leader program receive their lunch free when they call in an order of eight or more box lunches. It's perfect for the person that orders for that last-minute board meeting or partner meeting. No more sitting on the sidelines eating lunch from home while co-workers feast on Erbs & Gerb's! 

 

Q. What areas do you deliver to?

A. All of our F-M restaurants have a set delivery area. Our 300 Broadway location delivers downtown and up to NDSU.  We work hard to deliver sandwiches in less than 30 minutes, so we keep our territories manageable. 

 

Q. What seems to be the most popular sandwich at your 300 Broadway location?

A. The Boney Billy (a turkey sandwich) is most popular, followed by the Girf (a ham sandwich). However, we are serving a great new sandwich call the Spartan that is selling well. It includes deli sliced chicken, cherrywood smoked bacon, cheddar cheese, peppadew mustard, lettuce, tomato and mayo. Delicious!