NuVal News(TM)
    July 2011
NuVal: Nutrition made easy.


In our newst installment of NuVal News, we talk about the latest NuVal videos and articles from across the country, look at how using NuVal Scores can come in handy at a summer cookout, and take a look around the NuVal blogosphere to see what's new!

NuVal in the news

As the NuVal™ Nutritional Scoring System grows across the country--we're now in more than 1,100 supermarkets in 25 states--more and more media outlets are taking notice. Here are just a few relevant media hits from the past couple of weeks:

  • WSMV in Nashville has a lengthy Video feature on how NuVal™ Scores are being used in select Kroger stores.
  • In Minnesota, the Star Tribune features NuVal™ in a piece titled "A New Weapon in the War on Weight," centered around NuVal Scores at Coborn's. 
  • Finally, Scolari's Food and Drug is Featured at an NBC affiliate in Nevada for the chain's recent adoption of the NuVal™ system. 

Each of these media hits demonstrates how NuVal Scores can attract positive media attention, generate consumer interest, and differentiate retailers from their competition.

 

 

Can NuVal create a more nutritious cookout?

 

Each weekend around this time of year, Americans fire up their grills, looking to cook the perfect summertime meal. But did you know that by using NuVal™ Scores, it's still possible to make more nutritious choices without dramatically altering your menu?


The NuVal™ Nutritional Scoring System gives nutritional guidance to consumers frustrated with complicated nutrition labels. Under NuVal, all foods and beverages are rated on a scale between 1 to 100. The higher the score, the better the overall nutrition.
 

To score foods, the NuVal™ system uses a proprietary algorithm to examine the presence of more than 30 nutrients, and takes into account how these nutrients affect health outcomes. Using NuVal™ Scores, consumers can now compare the overall nutrition of the foods they buy, enabling them to "trade up" for similar products that are higher in nutrition. For instance:
 

· Not sure what to throw on the grill?  Try choosing shrimp over steak tips.   With a lower energy density (fewer calories per gram), minimal saturated fat and some omega-3 fatty acids in the mix, shrimp have a NuVal Score of 75, as opposed to sirloin steak tips, which receive a score of 34.
 

· Going for a hot dog?  Ball Park Fat-Free Beef Franks have 6 grams fewer saturated fat and fewer calories per gram than the Ball Park "regular" beef franks. The result? The fat-free franks get a NuVal Score of 21, while the "full fat" variety has a score of 8.
 

· Of course, what are hot dogs without buns? Just a simple change such as going with a whole wheat bun can make a noticeable difference in nutrition. While Sunbeam Hot Dog Buns score a 24 on the NuVal scale, Nature's Own 100% Whole What Hot Dog Buns get a 34. The Nature's Own brand benefits from having 3 more grams of fiber and 28 mg less sodium than the Sunbeam brand.
 

For even more grilling "trade ups," visit the NuVal website here!

  
Around the NuVal blogosphere...


 

At A Better Bag of Groceries, mom blogger Melissa talks about a new kind of almond butter and how it scores on the NuVal™ scale.
 

Meanwhile, over at Trading Up Downtown, Tina Haupert gives tips on buying food in bulk, and reviews the NuVal™ Scores for Popchips.  
 

Finally, Annette Maggi, NuVal's Senior Director of Nutrition, writes about the benefits of cooking (and eating) for pleasure, and discusses the possible effects of the "anti-processed food movement." Check it out on her blog Nutrition Outlook.

In This Issue

NuVal in the news

A better cookout with NuVal?

Around the NuVal blogosphere...

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News. We'd love to hear your feedback on the NuVal system, this newsletter, your nutrition goals-whatever is on your mind. Send us your thoughts at info@nuval.com.   
 
Regards,
NuVal Consumer Service Team
NuVal LLC

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