The book also addresses when, where and how to announce. With the stream of constant messages and announcements, many of us fail to make regular, effective announcements. Reasons may include feeling that our news will just be lost in the deluge of multi-media messages, old-fashioned notions of maintaining a quiet presence, or thinking we simply don't have the time. However, we need to jump in if we're going to be noticed and remembered, and regular announcements are now easier and less expensive than ever. 

Perfect Phrases for Writing Company Announcements offers phrases, ideas, and inspiration: "Publish, proclaim, report, broadcast, and blast. Communicate, circulate, advertise, and apprise. Disclose, divulge, reveal, or drop hints. Toot, trumpet, and tout. Be seen, be heard, be talked about! Announce! Announce! Announce!"

I've added a final section to both Perfect Phrases for Sales Presentationsand Perfect Phrases for Writing Company Announcements that is completely unique to the series--a section on writing your perfect phrases. If you're looking to inspire your own creative process, this section includes insights into what makes a phrase "perfect," brainstorming ideas, and ways to target and refine the best phrases for your business and your audience.