We know the last six months of 2008 posed some unpleasant challenges to many industries. So far, we have been fortunate and while our membership is stable and in good shape, we experienced some minor attrition but at the same time we attracted several new members. Then we did the fiscally prudent action to get out ahead of any potential financial struggles. In the third quarter of 2008, we moved some marketing and PR programs around, adjusted strategies, made some tactical decisions, and we hope recession-proofed our 2009 budget. At the same time we kicked off a redesign of our public and member websites with greatly enhanced features and developed a plan to drive member growth - especially among service providers - in our continuing effort to transform HomePNA into a user community. We feel confident that thinking ahead of any potential problems safeguarded our efforts to help the alliance succeed.
Right now, the future looks bright. While we don't want to over-estimate the market, many indicators show positive results for home networking and most specifically momentum related to IPTV adoption. Member company AT&T released reports last summer that they had over 650,000 U-Verse subscribers. The industry soon buzzed with that they were going after 1 million subscribers by year's end. On December 17, the industry analysts and editors buzzed again that AT&T has signed up 1 million subscribers, adding 769,000 in one year.
Another positive market indicator relates to viewer behavior. Some editors and analysts predicted earlier this year that home entertainment enthusiasts would cut back on their private viewing pleasures as expendable home incomes shrunk, but recent statistics revealed the opposite. News from the industry media found that 57 percent of 1,026 adults retreated to their homes during the current economic crisis but they didn't downsize their entertainment services - instead they upgraded them. Between the goals achieved by AT&T and this survey, it seems clear that IPTV and home networking adoption rates are not likely to tumble in the wrong direction. A conservative estimate based merely on the current facts allows us to predict that the home networking industry at the very least should hold its own worldwide this year and at the very optimistic will continue to grow; not just in North America but especially worldwide where HomePNA multi-wire capability and reliable performance gives it an advantage over other technologies.
We want to reassure all of members that while times are obviously tough for many industries, the home networking market and HomePNA are strong. HomePNA is committed to supporting our members, strengthening our technology, and marketing our group to the world at large to continue our momentum and success as we move into 2009. We want to thank our members for everything they do to support HomePNA's success and growth.