Letter from HomePNA

We know the last six months of 2008 posed some unpleasant challenges to many industries. So far, we have been fortunate and while our membership is stable and in good shape, we experienced some minor attrition but at the same time we attracted several new members. Then we did the fiscally prudent action to get out ahead of any potential financial struggles. In the third quarter of 2008, we moved some marketing and PR programs around, adjusted strategies, made some tactical decisions, and we hope recession-proofed our 2009 budget. At the same time we kicked off a redesign of our public and member websites with greatly enhanced features and developed a plan to drive member growth - especially among service providers - in our continuing effort to transform HomePNA into a user community. We feel confident that thinking ahead of any potential problems safeguarded our efforts to help the alliance succeed.

Right now, the future looks bright. While we don't want to over-estimate the market, many indicators show positive results for home networking and most specifically momentum related to IPTV adoption. Member company AT&T released reports last summer that they had over 650,000 U-Verse subscribers. The industry soon buzzed with that they were going after 1 million subscribers by year's end. On December 17, the industry analysts and editors buzzed again that AT&T has signed up 1 million subscribers, adding 769,000 in one year.

Another positive market indicator relates to viewer behavior. Some editors and analysts predicted earlier this year that home entertainment enthusiasts would cut back on their private viewing pleasures as expendable home incomes shrunk, but recent statistics revealed the opposite. News from the industry media found that 57 percent of 1,026 adults retreated to their homes during the current economic crisis but they didn't downsize their entertainment services - instead they upgraded them. Between the goals achieved by AT&T and this survey, it seems clear that IPTV and home networking adoption rates are not likely to tumble in the wrong direction. A conservative estimate based merely on the current facts allows us to predict that the home networking industry at the very least should hold its own worldwide this year and at the very optimistic will continue to grow; not just in North America but especially worldwide where HomePNA multi-wire capability and reliable performance gives it an advantage over other technologies.

We want to reassure all of members that while times are obviously tough for many industries, the home networking market and HomePNA are strong. HomePNA is committed to supporting our members, strengthening our technology, and marketing our group to the world at large to continue our momentum and success as we move into 2009. We want to thank our members for everything they do to support HomePNA's success and growth.

William "Bill" Simmelink
President, HomePNA
Specification Update
Work on new HomePNA technical specifications for passive components and enhancements to the V3.1 specification are winding up.  Look for these specifications to be released later this quarter.

Installation Guidelines Tips and Tricks

What do we get asked the most about? Questions related to HomePNA installation guidelines. The following new column will appear monthly to provide installation tips to help our installers in the field.

Step 1:  Mapping the House

We recommend that after meeting and greeting the homeowner, the installer "map" the house.  Mapping the house will help the installer determine the best way to approach the installation and make recommendations to the homeowner on equipment placement.

Mapping can include:

  1. Identify and note the locations of the coax (and/or telephone if appropriate) wall outlets in the house and determine the best location for the residential gateway RG).
  2. The homeowner may want the RG located near a PC so look for nearby outlets and remember the RG also has to be plugged into AC power.
  3. Note locations of outlets near the televisions.
  4. If coax wiring is being used, find the main splitter (the one that connects the house to the service provider's network) and disconnect the old television service. Leave the main-splitter's input unconnected for now. The other outlets in the home should be left connected to the main splitters outputs (they may also go through additional splitters).
  5. Visually inspect all coax connectors and note any that require replacement (the network should work with any properly installed connector (we recommend using compression-type connectors).  Note any physically damaged coax cable.
Home Networking Market News
IPTV recently reported there will be 53 million IPTV subscribers worldwide in 2009 and reported total expected revenue of $38 billion from IPTV services next year.  The report noted that the Asia-Pacific region will lead the world in subscriber growth, while China will be a particularly hot market. The research firm also reported consumer familiarity with IPTV is still low and cost continues to be the most significant factor in subscriber adoption. Elsewhere, ABI Research reported this year that there could be 93 million IPTV customers by 2013. Fifty-three million IPTV subscribers represent a tremendous market opportunity. Technology companies working diligently to create IPTV-related products (think set-top boxes, gateways, etc.) will flourish is the evolving market.
In This Issue
Specification Update
Installation Guidelines Tips
Home Networking Market News

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This is YOUR HomePNA 

HomePNA is your organization! We encourage and welcome opportunities to promote all members and their products with writing success stories, posting member white papers, collaborating on white papers and other collateral, providing blog topics, and more. We want to hear from you anytime. Please send e-mail to Michelle Gamble-Risley at