Bate Brand Communications | Newsletter 02
Spring 2008
Book your FREE 2 hour marketing review!
 
It's been a mixed start to summertime, with everything from sunshine to snow and a rather unstable economic climate too! We recognise that more than ever, our customers need their marketing and design to be effective in generating leads and we can help you do this. Take a look at our hints and tips for some useful pointers for action.

Until the end of May we're offering a FREE 2 hour
marketing review to all our customers. Call Nicky now
on 0845 603 6483 to arrange your appointment.


Thinking about an e-Newsletter?
E_Publishing
A regular newsletter is ideal for staying in touch with your customers. The trouble is, everyone is offering them now so how do you ensure yours doesn't end up in the recycle bin?

Using a vibrant and engaging format is a start, with content that informs and supports your customers. Check out our new format on-line 'e-Publication' - it enables rich content including images and video, without clogging up the server.
Interested? >> Click here to view a quick demo.

We can manage every aspect of your newsletter from content sourcing through to the mailing list, design and delivery of your e-newsletter. We've partnered with 'Constant Contact' who specialise in e-mail newsletters so the experts are on hand.

constant contact

>> Click here for more details.
Marketing hints and tips;
a call to action!

It might be tempting to reduce your marketing spend when there's an economic downturn but don't do this unless you have to for cashflow reasons! It's important your customers don't lose sight of you and for the bravehearted, it's the best time to advertise:

1.
because you can negotiate some great media deals for yourself in a buyers market

2. you will have less competition to compete against - the fainthearts will have vanished

3. it demonstrates you have a firm hand on your business and are forging ahead as planned

4. you need to work even harder to generate those all important leads into your business if budgets are squeezed.

Better by design

Short and to the point, here's the first in a series of mini-guides on how to manage your brand communications effectively. These will help you maintain consistent, high design standards across all your communications.
 
Delivering a great presentation

Remember it's the presenter who makes a great presentation, NOT the PowerPoint slides!

Your slides are not a brochure. Bullet points must be memorable information nuggets, thoughtfully signposting your audience through your presentation.

Give your presentation visual impact:
  1. use your company logo and colours
  2. keep headings, text and bullet points simple in style
  3. use photos, video clips and charts to illustrate key points.
Do_card_1
Don't_card_1
Did you find this article helpful? If you would like to learn more about how to improve your presentation skills then
call us on 0845 603 6483.

Bate's brand speak for Spring

A brand is about your product and services, right?

Yes, but the people behind those services - your staff - bring a brand to life, so give them the opportunity to do so. Put a plan of action in place to encourage your employees to behave in the way you want:
  • explain the business case
  • explain what your brand is
  • and how their behaviour can influence the company's bottom line.
Your customers will appreciate it!
In this issue...
Marketing Tips
Better by Design
Brand Speak

NEWS IN BRIEF

SPRING INTO SUMMER
Print offer to put a smile on your face!


We've got a great deal to offer at the moment on our print catalogue. 20% OFF printing books and booklets for orders placed before 31st May 2008.

Excludes bespoke books & booklets. Minimum order quantity of 250.

Orders are subject to Terms and Conditions.
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Solar Host

Green with envy

IIf you want to make a small step towards turning your business green, why not consider adopting a web hosting package that's solar driven, using Solar Host?

>> Click here to find out more.

Take our word for it - It's simple to use and robust too.  

We're taking a leaf out of our own book and finding out about solar power for our own studio. We'll keep you posted on how we get on!
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Your design resource

As restless designers at heart we've been busy on our website again, making more improvements for you. If there's anything you want to see in future, just let us know! If you've not checked us out yet then please
>> go now! 
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Web  wizardry

Search Engine Optimisation (SEO) is on everyone's lips and our opinion is that like it or not, you need to optimise your website to stay at the top of the rankings, attract the right customers and maintain a 'sticky' website. There are many ways you can do this so call us to discuss your specific requirements or check out what we can offer customers here >> 
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Great websites for your coffee break

There is an awful lot out there on the web! Here are some of our suggestions for useful and entertaining browsing:

www.trendwatching.com
We love this site because it is both an enjoyable read and a really useful tool, looking at business, marketing and fashion trends.

www.quidco.com
Our designer Lea has pocketed a sweet £200 so far after signing up to this site for £5. Simple concept; anything you buy online you get commission for and if you have an e-bay addiction it soon mounts up!

www.bbc.co.uk/iplayer
The very cool BBC iPlayer.
On-demand television and radio programmes from the BBC.

www.mailbigfile.com
Having trouble sending big files? Look no further than Mail Big File - a great way to send files up to 100mb via email for FREE. We use it so it must be good!

www.fool.co.uk
Worried about your money? Worry no more because this site will answer your money questions and quickly put your mind to rest. Sleep well tonight!

www.xe.com
Thinking about booking a summer holiday and how your pound will exchange? Then look no further and check out the world's favourite currency site.

If you know of a great web link, then please let us know. We love a lunchtime surf, and we'll share the information with our customers.
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NEW Direct Mail solutions from Bate Brand

Direct_Mail

If you would like to receive a brochure on how we can help your business grow through the strategic use of direct mail then please contact Nicky on 0845 603 6483.
PRIZE
COMPETITION
compitition
Thirsty? Grab yourself a bottle of champers

Identify our world beating brand this month by 31 May 2008
and be entered into a draw for a drop of the bubbly stuff.

Just send us the following details:
Name and position
Company
E-mail
Phone

>> by clicking here


Catch that brand. Who do you think it is?
Offer Expires: 31 May 2008
Bate Brand Wave