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Happy New Year from everyone at
Bate Brand Communications
Welcome to the first edition of 'Hooks, Lines and Thinkers!',
Bate Brand's newsletter. We're looking forward to bringing you all the latest in brand management, design and marketing every quarter as well as useful business information and great offers.
2007 has been a pivotal year for our business. We've adapted our organisation to place client service at the heart of everything we do and we've adopted a cleaner, greener approach to the way we work. This in turn means we can increase the value we pass on to our clients' bottom lines through reduced overheads.
Our 'lean, mean and green' mantra for 2008 will form a platform for us to deliver innovative ideas, cutting edge products and superb account management to our clients. In this issue we're previewing just a few of our new offerings which can also be found at our recently updated and improved Bate Brand website.
To kick start your new year we've put together some handy marketing tips to help your business. | |
Give your customers a little WOW-factor with our NEW e-Publishing solutions
Imagine a publication that's visually represented on screen in a dynamic magazine style format.
Bate Brand have launched a new e-Publication solution for 2008, an eye-catching, digital page turning solution that transforms hard copy into an exciting and user-friendly offering.
You can flip the pages over, enlarge images or dip into the bits you want to find out more about. You can even stream video at the click of a button, bringing the image to life in front of your eyes. Print pages or turn pages into PDF format with one click. E-mail forwarding, links and a powerful search facility makes our innovative solution top of the class. It's completely web-based so there's no software to download or hardware to purchase.
How will e-Publishing benefit my business? It will:
- Help make your website 'sticky', by adding something dynamic and visually appealing.
- Offer magazine-style content to enhance the shopping experience for your customers.
- Widen your marketplace to new customers, including those overseas who may be difficult or expensive to reach using traditional media.
- Convert your publication, catalogue or newsletter into an e-Publication so your readers, subscribers or customers have instant access to the latest issue or back issues.
- Enable you to post your content on other websites to bring back new readers and customers to your website.
- Offer subscribers secure access to your e-Publication so you can manage who you want to view your publication via intranet site access.
There are many way to generate new income streams uing our e-Publishing solution, from your customers and advertisers, and we can provide you with a whole range of statistics that can enabling you to understand exactly how your readers view your publication and which articles they look at the most.
Please call us to learn more about how our e-Publication solution can help your business. For an online WOW-factor check out our demo by clicking here. |
Bate Brand's seminars are back!
Due to customer demand we will be re-launching our popular Brand Seminars later this year and we've made some great improvements for 2008.
We've re-focused our seminars on the important subject of 'brand management' rather than strategic re-branding. We will help you build strength into your existing brand at every level of your organisation rather than focusing on replacing your brand. These seminars are also perfect for Start-ups.
Our practical, great value seminars will commence in the Spring and we will be planning them quarterly. They will concentrate on the following topics:
- The importance of brand and how it influence your customer's perception of your business.
- How to successfully differentiate your brand from your competitors.
- How to in increase customer awareness of your brand through all your communications.
- How to find out what your customers really think about your brand, your people, services and products.
- How to manage your brand more efficiently and maintain brand consistency.
- Learn how to work with your creatives and get best value from your design and marketing team.
- The benefits of investing in brand management; to you, your organisation and your customers, ultimately the benefit to your bottom line.
We will send you more details nearer the time but if you would like to register your interest now to ensure you get a place on the seminar, please click here.
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NEWS IN BRIEF
Print buyers catalogue - now available on-line!Browse our printing services catalogue on-line here. It is full of useful information, contains a wide range of printing solutions and a comprehensive price guide.
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E-mail marketing solutions NEW for 2008
Bate Brand have been approved as an Authorised Business Partner to Constant Contact e-mail marketing solutions. In our next issue of Hooks, Lines and Thinkers! we will be running a feature on the benefit of e-marketing and how to run a successful campaign. In the meantime, for further information about how e-mail marketing could benefit your business call us now. To sign up now click on the Constant Contact logo above.
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Lea Chapman the newest addition to the Bate team
 Lea Chapman, BA Hons graduate joins the team as graphic designer in the New Year. Until now he has worked with Bate in a part time capacity but positive client feedback has led to us offering him a full time role. His strong creative skills and ability to communicate mean we're looking forward to introducing him to you and he will be central to the delivery of future Bate work.
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Whale friendly festive greetings!
This year you may have noticed we did not send out Christmas cards, we made the decision to make a donation to *Stop Bloody Whaling instead of designing, printing and posting Christmas cards to our valued clients. The money not only goes to a good cause but we feel it demonstrates our greener approach. *Stop Bloody Whaling in association with the Whale and Dolphin Conservation Society, click to go.
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If you haven't already visited our refreshed website please take 5 minutes to look. We are highlighting some of our new services on offer below including:
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Green web hosting with Solar Host
Part of the 2008 Bate Brand commitment to our clients is to use and offer greener solutions. Through our Preferred Business Partner, Solar Host, we are offering a reliable web hosting service at a fair price using 100% solar energy. It's the latest eco-friendly way to host your web and e-mail services and packages start from just £25.
Servers powered by 100% solar power
A Data Centre that's eco-friendly and is certified as energy efficient
Affordable and reliable hosting and e-mail management
User friendly control centre keeping management simple
24/7 customer support
To find out more call us now or click here to go to the Solar Host website.
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