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Our Services
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Parallel Path Internet Marketing is proud to offer a full line of online marketing
services to meet your company goals:
Search Engine Optimization
Pay-Per-Click/Paid Search Advertising
Landing Page Optimization
Affiliate Program Management
Flash Animations
Banner Ad Creation
Campaign Management
Online Media Buying, Negotiation, & Placement
Blog Seeding & Management
Social Media Management (Facebook, MySpace, Linkedin and others)
Call Tracking
Local Online Marketing
Contact wdevine@parallelpath.com for more info.
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SEM is Getting Harder
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Tracy Earles, VP of Marketing
Search Engine Marketing is Not for the Amateur
Search
marketing is much more difficult than it was five years ago. Why? And why should it
matter to you? Can't a company run its own search marketing campaigns?
The
main reason that search marketing is more difficult is that it is more
competitive. Advertising dollars are fleeing traditional media, like TV or
print, and moving into online media. Take a look at these advertising
expenditure numbers from TNS Media Intelligence compared to Google financials:  |
The New Google Place Pages
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Lora Baker, Internet Marketing Specialist
Ensuring Optimization Of Your Place Page on Google
In the ever-changing landscape of local
search, new features are being added to the various search engines constantly.
One of the newest and most robust features available is Google's Place Pages. Google
Place Pages are now appearing in Google Maps when a user clicks on "More
Information" for a business appearing in Google's 10-pack. Google Place Pages
are a benefit to business owners in that more information is now offered on the
results pages, which are essentially landing pages for businesses. Google Place
Pages include the data that our Aha!Local customers provide us when signing up
for Aha!Local, including images, business information, hours and methods of
payment.
Google Place Page for Dry Cleaner Located in Boulder
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Grow Your Facebook Fan Following
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Jeff Edwards, Internet Marketing Specialist
Attracting New Followers to your Company's Facebook Page
You just set up a page for your business on Facebook and
invited all your closest friends and family to join. You've spent hours posting
clever content (articles, deals, etc.) that relate to your business for your
fans to enjoy. So why is it that only your closest friends and family are fans?
You built your Facebook "field of dreams"; why aren't more fans showing up? You're may not be getting many new followers
because you're probably not offering enough incentives. To grow your Facebook
business page, you need to give prospective fans numerous opportunities and incentives
to join up and then invite their friends to join.
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More New Team Members!
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| We're pleased to announce the addition of 2 new team members; Jon Aron and Steve Trujillo. Jon Aron comes to us from Arrow Electronics, where he headed up SEO efforts for a 1-million-plus-page website. Jon has been involved in Internet marketing for over 6 years in various capacities and is a great addition to our SEO team. Steve Trujillo also comes to us with extensive experience in SEM working for Atlas, Booyah, and most recently Microsoft. Steve's experience and thorough understanding of large PPC management tools further equips Parallel Path in our continued efforts to deliver industry-leading results. |
SES Event Recap
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Bryan Boettiger, VP of Operations
In
early August, Parallel Path attended its fifth Search Engines Strategies
Conference (SES) in San Jose, California.
SES is one of the preeminent search engine marketing conferences and
tends to draw all the big players in the space.
This year was no different, with frequent sightings of Google SEO guru
Matt Cutts; landing page, usability expert and author Bryan Eisenberg; and of
course Parallel Path's very own local search virtuoso Tracy Earles. Among all the parties and elbow rubbing we
also found time to learn some important upcoming trends in search we'd like to
pass along.
Highlights:-
Google launches new beta search engine "Caffeine".
Check it out!
- Mobile search now has
over 65 million users - segment this market into separate campaigns and serve
locally relevant ads using action-related keywords to drive in-store
traffic. Contact us to learn more.
- Capitalize on
proximity-based purchases! If you're a
brick and mortar business, you could benefit from geo-targeted mobile campaigns
within certain proximity of your store.
Use intent related phrases with ads that deliver a value based offer.
- Local business reviews are proven to boost rankings
on your local business listings. Do your
local business listings have reviews?
Make sure they do, as this has been proven to be one of the many factors
that will help improve your rankings in the Maps listings. Want to rank in the top 10? Contact us about
our Aha!local offering.
- 70% of local mobile
searches complete a purchase in 1 hour, 80% in one day.
- The Next Big
Thing................Facebook PPC ads. Target your
exact audience, low cost per click, target by workplace, target by interests, drive discovery of your products or services.
- Social Media & SEO
- Yep its coming. If you don't have a social presence, your organic rankings could suffer. Integration of social content into the
organic results is coming. Be sure you
don't get left behind.Local, mobile and social are finally making
their move. Find out how you can utilize
these important channels to grow your business contacting us today.
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Client Success Story
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Maternity Clothing Retailer
Optimization Results for Three Keyword Phrases
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We welcome your feedback! Please email wdevine@parallelpath.com with comments or suggestions.
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