Using Both PPC Advertising and SEO - The Power of Two
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Lora Baker
Internet Marketing Specialist
For
a Technical Writing class back in 1996, one of my
homework assignments involved looking up eight different well-known
phrases on
six different search engines. This was before the days when students
all had laptops, so I trudged over to the library
to start my assignment. I wasn't even
100% certain what the internet was, and had no idea what a search
engine was,
but even back then it was not hard to figure out. All I remember about
the assignment was this; after
five fruitless searches on five useless search engines, I came to my
last one -
Yahoo. Begrudgingly, I typed in www.yahoo.com, and was astounded to
find that
every single phrase on my list produced a list of results on Yahoo. My
world had been forever altered. From that day on, any research or
information
that I needed came from Yahoo or later, other search engines.
read more
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Why Your Company Should Be Active
on Facebook
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Jeff Edwards
Social Networking Specialist
Not a week goes by that I don't get
asked the question "Should my company have a page on Facebook?" It should be an
easy choice; your customers are there joining fan pages and using applications
on a daily basis, and your competitors more than likely already have fan pages
up and running. If you do not have a
Facebook page as of yet, do not panic... not all is lost. Take a good look around
and you will see that most fan pages and applications (even some high volume
ones) are ghost towns, and an idle page or application on Facebook is like
having no page at all. Anyone can create a Facebook page for their business,
but having an active page is the ultimate goal.
read more
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Client Success Story
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Contact Sonia Gomez at sonia@parallelpath.com to create your own success story!
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