Sept 11 header
The Compassion To Care, The Leadership To Conquer

The Alzheimer's journey is a long one, with many twists and turns. The Southeastern Wisconsin Chapter has been here as a strong, passionate, and committed resource for over 25 years and with your support we intend to stay committed until the vision of a world without Alzheimer's is attained.


Look For A Sea of Purple This September

at the

Walk to End Alzheimer's 




wtea photo  



There is still time to REGISTER  for the Walk in your community!


Walworth County - September 15       Register here

Washington County - September 22  Register here

Kenosha/Racine - September 29        Register here 

Sheboygan County - September 29   Register here

Fond du Lac County - October 6         Register here

Milwaukee County - October 6             Register here



Today's Courage, Tomorrow's Hope
~Stories from the Alzheimer's Journey ~           
Fred and Irene Ruekert
       Irene and Fred Ruekert
Alzheimer's disease has had a greater impact on the Ruekert family than most.  But Irene Ruekert is the first to proclaim, "There's no shame that Fred has Alzheimer's. It's an illness, and it needs to be conquered."
Click here to read the couple's bittersweet story of love admidst the tragedy of this devastating disease. 
Walk Banner  

Waukesha County Walk to End Alzheimer's Leads the Way

Raising Nearly $95,000 and Rising!


Bonnie Blair Steve


Alzheimer's Champion Bonnie Blair and Steve "Homer" True Bring it Home with a Packed Crowd at Frame Park 


Bonnie Blair, celebrated speedskater and five -time Olympic Gold medalist, and Steve "Homer" True, co-host of Homer and Thunder on 540 ESPN Milwaukee hosted the festivities on Saturday, September 8th.


711 walkers helped to raise the total which is still growing!  We'd like to thank co-chairs Ed and Linda Olsen for the outstanding job they did leading our fundraising efforts in Waukesha County. 


There is still time to donate!  Go to the Waukesha website and be a virtual walker by sponsoring one of the teams or individual walkers that have helped us in our success! 





Saluting Walk to End Alzheimer's 
Major Sponsors and Media Partners Walk to End Alzheimer's
Hosting seven Walk to End Alzheimer's events in Southeastern Wisconsin is a tremendous opportunity - one that we couldn't successfully accomplish without the support of our major sponsors and media partners.  Thank You for your generous support!
Star Sponsor 
The Cordon Family Foundation
Power Sponsor
 ProHealth Care
Ambler Sponsors  
Brookdale Senior Living
 Cedar Community
                                 The Family of Virginia Meyer
Major Market Media Partners
96.5 WKLH 
Clear Channel Outdoor
89.7 WUWM
Conley Media



Body & Brain Connection  Body & Brain Connection logo

September 25 

Schuetze Recreation Center, Waukesha



Join us for a proactive workshop featuring lifestyle advice and strategies designed to keep your memory sharp.  Activities will be interactive and will introduce attendees to lifestyle choices that can improve brain health including:


* Staying sharp with challenging mental activities
* Engaging in social interactions
* Remaining physically active

* Leaving with an action plan to feel fit for life


 Workshop topics include "Maximize Your Memory", "Nordic Walking", "Stress - Too Much Can Get You Down", "Anyone Can Do It - Outdoor Bootcamp" and more!  The workshop runs from 3:00 - 7:45pm and is suitable for participants ages 16 and older.  You may register for up to four sessions.  Each session is nominally priced at just $2.50.  For more information or to register click here.






Support Your Local United Way Community Campaign United Way logo
United Way Worldwide (formerly United Way of America) is celebrating it's 125th Anniversary this year, and September is the month when local community campaigns are kicking off throughout Wisconsin.  
Workplace giving campaigns are extremely important to the Alzheimer's Association in advancing our mission and work.  The Alzheimer's Association, Southeastern Wisconsin chapter receives grants from United Ways in Waukesha County, Fond du Lac and Sheboygan.  These grants enable us to have staff presence in local communities, participate in and/or lead local caregiver coalitions, raise awareness, and reach more people in need.  
Did you know that you could support the Alzheimer's Association through your annual employee giving/
payroll deduction campaign? We are a member of Community Health Charities of Wisconsin. Our membership allows us to efficiently be part of both private industry and public sector employee philanthropic campaigns across Wisconsin. 

When your employee campaign begins, specifically designate the Alzheimer's Association and your gift will be directed to us through the Community Health Charities connection. These gifts are especially important to us because they are not restricted in any way. This allows us to use these gifts to support those local programs and support groups that are so critical to you, your family and your neighbors in our communities.  Community Health Charities Logo
World Alzheimer's Month 2012  
September is World Alzheimer's Month 

Worldwide, there are 35 million individuals and their families who are affected by dementia. Get on board and help us raise awareness of Alzheimer's disease during the month of September.  
Here's how you can help:


Turn Facebook and Twitter Purple by changing your profile picture to our End Alz icon - you can download it here   

On September 21, World Alzheimer's Day - WEAR PURPLE

ebay giving works  


In September, eBay is supporting the Alzheimer's Association® with efforts to raise funds and 

awareness during World Alzheimer's Month.


From Sept. 17-27, the Alzheimer's Association will host two celebrity auctions on eBay. One auction will feature a guitar signed by musician Glen Campbell, who is living with Alzheimer's and currently touring. The other is a "Hilarity for Charity" package, including a meet and greet with Alzheimer's Association Celebrity Champions Seth Rogen and Lauren Miller next spring.


In addition, eBay will sponsor a $5,000 Tweet Challenge Match. During World's Alzheimer's Month @ebaygiving will engage their Twitter audience with a message about the cause. For each retweet of this message, they will donate $1 to the Association, up to $5,000.


To get involved with World Alzheimer's Month, visit





Coming Up - Alzheimer's Association Classes 


Memories in the Making

Memories in the Making

  • an art program offering individuals living with memory loss the opportunity to express themselves through watercolor and reminiscing. 

October 20, & 27 & November 10 & 17 

10:00 - 11:15 a.m.


Carroll University

238 East Ave. -  Waukesha
Humphrey Chapel and Art Center

Art Room, 2nd Floor 


Materials Fee:  $20.00 (scholarships available)


Caregivers are required to accompany the participant.  Pre-registration is required - call Nancy Armitage at 800.272.3900 for more information or to register.

Understanding Dementia Early Stage

  • a three part workshop for family caregivers 

September 18, 25, and October 2
Froedtert/Medical College of Wisconsin
9200 W Wisconsin Avenue - Milwaukee
2NT Conference Room
Registration required - call 414-805-9269

October 24, 31 and November 7
Community Memorial 
Medical Commons
W129 N7055 Northfield Drive - Menomonee Falls
Building A #302
Registration required - call 800.272.3900
Living With Alzheimer's - Younger Onset younger onset

  • Education program helps those living with Alzheimer's disease

When someone under 65 is diagnosed with younger-onset Alzheimer's disease or related dementia, the first reaction is often shock or denial. This doesn't happen to someone so young, does it? What does the diagnosis mean? What kinds of plans need to be made for everyone? What about work? What resources are available to help?


Two Part Series: October 23 and 30    5:00 - 7:00p.m.

Alzheimer's Association

620 S. 76th Street - Milwaukee

Registration required - contact Wendy Betley at 800.272.3900 or



Topics covered will include:

* Developing a care team

* Legal and financial planning

* Coping strategies

* Care and treatment options

* Communicating and connecting

* Maximizing independence



 Brookdale Golf Outing Benefits Alzheimer's Association
Brookdale Golf Outing 2012
(left) Bill Sheriff, CEO, Brookdale Senior Living; Mark Ohlendorf, Co-President/CFO, Brookdale Senior Living; Tom Hlavacek, Executive Director, Alzheimer's Association Southeastern Wisconsin Chapter; Scott Ranson, CIO, Brookdale Senior Living 

On August 14, Brookdale Senior Living hosted their annual Golf to End Alzheimer's event at Morningstar Golf Club in Waukesha.

Brookdale Senior Living, the nation's leading owner and provider of high-quality senior living communities, is a Platinum National Team for the Walk to End Alzheimer's. The Nashville office will also hold a golf outing in October to benefit the Alzheimer's Association. 

"Our associates see and feel the devastating effect this disease has on residents and family members," said Scott Ranson, chief information officer for Brookdale Senior Living. "We are excited to offer a new event to raise funds for the Alzheimer's Association, and are dedicated to working with the Association to help gain awareness and necessary funds for research to help treat and eradicate this disease."


"I have a personal interest in the fight against Alzheimer's, as I am the caregiver for my wife who suffers from the disease," said Jim Frutchey, owner of Morningstar Golf Club. "Although any breakthrough will come too late to help us, we are still pleased and honored to be a part of helping to prevent others from enduring this long and merciless goodbye."


The Alzheimer's Association would like to thank Brookdale Senior Living, it's employees and vendors, and the Morningstar Golf Club for making this annual fundraising blockbuster possible.





Gilles Frozen Custard Raises $675 Gilles Logo
to "Lick Alzheimer's"
A big shout-out and thank you goes to Tom Linscott, owner of Gilles Frozen Custard, and their loyal customers for raising $675.00 to benefit the Alzheimer's Association during their July "Charity of the Month" campaign.  

Gilles is just a few blocks away from the Alzheimer's Association offices, so our employees were spotted there quite a few times this summer. Thanks for your support....oh, and the custard was pretty fabulous too!



Do You Know When To Take Away The Keys? Car Keys


Safe driving requires the ability to make snap decisions, and react quickly, something that an individual with Alzheimer's disease or dementia may no longer be able to do consistently.   


The driving conversation is always a tough one to initiate, and it may be more successful if you approach it using the right strategies. The Alzheimer's Association has a wonderful Driving and Dementia Resource Center that can assist you in developing a customized action plan.


For more information, access the Driving and Dementia Resource Center.


Additional information on a wide variety of caregiving topics can be found in the Alzheimer's Association Caregivers Center




Education, Programs, and Support

We are offering numerous education programs, conferences and support groups for caregivers in the next months. To view our education calendar which features a complete listing of the programs offered in your community, click here. For a listing of caregiver support groups, click here.

Follow Us on Facebook, Twitter and Linked-In

Tell your friends that you're a part of one of the fastest growing movements in the country - the fight to end Alzheimer's.  With your help, we can increase awareness about Alzheimer's disease. Click the icons below to start! 


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Alzheimer's Association | Southeastern Wisconsin Chapter | 24/7 Helpline 800.272.3900 |