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A weekly kick-off e-message from Katherine Eitel 
to breathe life back into your practice, your team, and you!

Apr 11, 2011

Just Because

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Just one little word ... "because"... could make a big difference in the success of your treatment presentations. Whether it's a hygienist presenting a periodontal therapy program, a dentist or specialist presenting dental treatment, or a financial coordinator presenting a financing plan, putting the word "because" at the end of your recommendations will force you to give the reasons why the treatment is necessary for good health and/or appearance.
This week, remember that patients are never interested solely in having surgery, root canals, or crown and bridge procedures performed. They are, however, very interested in buying what those procedures will do for them; the benefits of having it done. Using the word "because" will help you focus more on the benefits for which patients want to spend their money.
"Mrs. Peterson, I'm recommending a crown on that tooth because it will help restore your ability to chew comfortably as well as the natural beauty of your tooth. It will also be an excellent long-term restoration and investment for you." 
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You are invited to register
 for one of the first ever *FREE* 12 week
VIRTUAL seminar training events in Dentistry!
Discover the TRUTH about what's REALLY working (and what's not) in YOUR practice RIGHT NOW.
Give just 1 hour/week and 10 of the world's most trusted Dental & Finanical experts will reveal their most important, clever and profitable secrets for PUTTING AN END to the struggle, frustration & anxiety many Dentists struggle with.
Truths that when revealed will save you thousands.
Check out the amazing line up below and REGISTER!
Join the *FREE* Legends of Dentistry 12 Week Training Event and learn from:
Garrett Gunderson - Event Host
Dr. Jim Arnold
Gary Kadi
Dr. Marty Jablow
Katherine Eitel
Darci Wingard
Plus 4 more SURPRISE "Underground" Dental Industry Insiders
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"To effectively communicate, we must realize that we are all different
in the way we perceive the world and use this understanding
as a guide to our communication with others."
- Anthony Robbins

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JK sitting healthier
with Pilates Instructor, author, speaker, & educator,
Juli Kagan. 
This Week's Video:  Sitting Healthier 

Learn more about Juli and view her Video Library at:  

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