For anyone who has wondered whether crowd-sourced online reviews make a dent in a business's bottom line, the answer is an unequivocal yes, a new study by UC Berkeley economists shows. Researchers analyzed restaurant ratings on Yelp.com and found that higher ratings mean more people dining.
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Prehistoric life has captured Jeff Benca's imagination since childhood, and bizarre plants since his early teens. A young scientist with a mature passion, Benca, 24, is now a Berkeley Ph.D. student in integrative biology, studying primitive plants and what they can tell us about mass extinctions and climatic changes. The latest in our Persons of Interest series.
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Where you live has a lot to do with whether you're employed, and how, says Enrico Moretti, author of The New Geography of Jobs. The UC Berkeley economist shares insights on employment, salaries, tax cuts and growing inequalities based on location.
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KALX first beamed its eclectic and adventuresome mix of programming to the UC Berkeley campus from a cigar box, in 1962. Fifty years later, it's a well-respected radio station heard over the air at 90.7 FM and on the web at kalx.berkeley.edu. The anniversary celebration starts Friday.
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