Pro Cycling Challenge Donates Presenting Title Sponsorship to Charity Group 

PR Newswire 

For the first time in a professional sporting event in the U.S., the USA Pro Cycling Challenge has announced the donation of the competition's presenting title sponsorship to Millennium Promise, the international non-profit organization committed to helping end extreme poverty. With the new official title "USA Pro Cycling Challenge for Millennium Promise," this donation will introduce the organization's work to cycling fans who will be following the event through live television coverage on NBC, VERSUS and online. The August stage race in Colorado was named the Quiznos Pro Challenge when it was first announced last year. More

Rodale Strengthens Nissan Partnership in Promotion to Endurance Community 

PR Newswire 

Rodale Inc., the publishers of Runners World, Running Times and Bicycling magazines, has announced the fifth year of its ongoing partnership with Nissan under a new umbrella: "Innovation for Endurance." The custom marketing program connects Nissan and its 100% electric Nissan LEAF with a series of high-profile running and cycling events nationwide and includes a robust Facebook community page, promotional media (online and in-book), exclusive content from health and fitness "Innovators," and a mobile application -- all designed to encourage consumers and healthy lifestyle enthusiasts to take their performance to a new level. More

Bicycle Retailer 

SRAM International Corporation could raise up to $300 million in an initial public offering, according to a preliminary prospectus filed last week with the Securities and Exchange. SRAM reported net sales of $524.1 million in 2010, and has grown at a rate of about 16 percent annually in the past four years. The company estimates it holds about 15 percent of the $3.5 billion bicycle components market. More 

Asics America Posts 18.4% Revenue Growth for Fiscal Year 

SportsOneSource

St. Petersburg Added to Rock 'n' Roll Marathon Series 

Tampa Bay Online 

Olympic gold medalist Frank Shorter made it official Tuesday morning, helping St. Petersburg officials announce that the city will host the Rock 'n' Roll Marathon Series on February 12. The half-marathon race is expected to draw as many as 20,000 runners, organizers said.  The St. Petersburg City Council voted this month to provide $130,000 in subsidies to the Rock 'n' Roll Marathon Series. More 

Pittsburgh Post-Gazette

The Pittsburgh Marathon and Dick's Sporting Goods have renewed a sponsorship agreement that will link the two through 2021, race director Patrice Maramoros announced last week.  Terms of the agreement were not immediately available.  Dick's Sporting Goods has been the title sponsor since the race returned from a five-year hiatus in 2009.

RunnersWeb.com

The TriStar triathlon series will debut in the United States on August 11 at TriStar111 Minnesota.  The Maple Grove, MN stop will be the eleventh in the international series.  The TriStar111 race format features a 1K swim, 100K bike and 10K run.  More

Dorel Reports 10% Growth in 1Q Cycling Business 

Bicycle Retailer 

Dorel Industries reported a 10 percent increase in its bicycle business for the first quarter of the year, driven by strong sales of Cannondale and GT in Europe and Australia, according to an earnings report released yesterday by the company. The quarter ended with revenue of $200.4 million, up from $181.6 million during the same three months last year. Operating profit improved by 17.9 percent. More

Rev3Tri.com

Revolution3 Triathlon announced this week that the series will expand in 2012 to add Olympic and Half Distance races at Wisconsin Dells, WI.  The races will be held in August at the Wisconsin resort area. More 

Skins Open USA Subsidiary 

PR-USA.net 

Compression apparel brand Skins has established a USA subsidiary, Skins North America,  to further its commitment to the USA market. With new product launches entering the U.S. market in September, Skins has decided to invest in the new subsidiary instead of a distributor partner.  Skins North America, currently operating out of Carlsbad, CA, will be headed up by Tim McCool.  More 

Peachtree Road Race to Host USA Men's 10K Championships 

Atlanta Track Club 

For the fourth time in five years, the Atlanta Journal Constitution Peachtree Road Race has been selected to host the USA Men's 10 km Championship on July 4. More 

Tempe Officials Assure Swim Access to Tempe Town Lake 

EVLiving.com 

Tempe Town Lake, which hosts several triathlons each year with thousands of elite and novice athletes swimming in its waters, will continue to be available for events, City of Tempe officials announced in response to reports that swimming in the lake might be prohibited. "The City of Tempe has no intention of discontinuing swim events in Town Lake," Assistant City Manager Jeff Kulaga said. "We will continue to host swim events and ensure safe swimming conditions for the athletes through proper testing of the water and, if necessary, treatment." More

Time Warner Cable Renews Akron Marathon Sponsorship 

The Suburbanite

Time Warner Cable, title sponsor of the Akron Marathon since its inception in 2003, has renewed the sponsorship contract, which guarantees its role in the event through 2014. "Sponsorship of the Akron Marathon is just one way Time Warner Cable shows its ongoing commitment to the Akron community," said Anne Bitong, the Akron Marathon's executive director. More

Tri-Cycle Rentals to Offer Bikes at East Coast Triathlons

PR Newswire 

Tri-Cycle Rentals, a Fort Lee, NJ company started by triathletes has announced this week the official launch of its business to provide triathletes with access to high-end, race-day ready rental bikes. Tri-Cycle Rentals' fleet is comprised of twenty 2011 Orbea Ordu SLT  triathlon bikes of various sizes and are equipped with Shimano Ultegra Grupo. The bikes will be available at select east coast races as well as to New York metro area athletes. More

Boilermaker 15K Sells Out 34th Edition at 13,000 

Utica Observer-Dispatch 

Even though the Utica Boilermaker 15K Road Race still is two months away, the cap of 13,000 participants was met last Saturday morning."Never in our history when we have had a cap have we reached it at such an early date," said Tim Reed, executive director of the race. "When you add that we opened registration five months later than the 2010 race, it makes hitting this number even more impressive." The 34th running of the race will take place on July 10. More 

Playtri to Open Multisport Training Center in Dallas 

The Dallas Morning News 

Playtri, a triathlon coaching and training group, plans to open a 5,400-square foot multi-sport training facility in Dallas, TX in July. The Playtri Performance Center will feature a high-tech training and testing equipment including an Elite Endless Pool with built-in camera analysis, a Compu-Training center and equipment for a variety of tests including lactate theshold, VO2 Max and calorie expenditure. More 

Gold City Tri Cancelled After State Parks Denies Permit 

ChicoER.com 

The Gold City Triathlon and Duathlon has started at the Bidwell Canyon Boat Launch on Lake Oroville, CA for the past seven years in May. But it has been canceled permanently because California State Parks denied a permit to close the boat launch. Julie Healy of Under the Sun Events said State Parks denied their permit because it would be a disservice to other park visitors to close the boat launch, especially in a high water year. More

Gerard Vroomen and Phil White, co-CEOs and owners/founder of Cervélo, have decided that White will now assume sole CEO status for the Canadian bike manufacturer. Vroomen will continue in his role on the board. White and Vroomen founded Cervélo in 1995. Vroomen and White have shown flexibility in taking on changing managerial roles in the day-to-day running of Cervélo over the past 16 years. More

Hermann Deininger has been appointed chief marketing officer (CMO) for the Adidas brand, effective June 1. In this role, Deininger will be responsible for all three adidas sub-brands, adidas Sport Performance, adidas Originals and adidas Sport Style.

Charles Baker, a New York, NY-based sports and entertainment mergers and acquisitions attorney and an experienced age-group triathlete, has been named an independent representative on the USA Triathlon Board of Directors.

Keith Dowling, an account manager for Reebok and the race director of Washington, DC's National Marathon from 2005-2008. was inducted into the Pittsburgh Marathon Hall of Fame at the race's pasta dinner last Saturday.