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Brought to you this week by the Active Network, Leslie Jordan, Ashworth Awards, Virtual Race Bags, and Mike Plant and Associates. |
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Latest News | |
NYC Marathon Study Shows $340M Benefit to Local Economy
The New York Times
The ING New York City Marathon produces about $340 million in economic activity for the city, 25 percent more than it did in 2006, according to a new study produced by the New York Road Runners, which hosts the event. The stronger economic impact race mirrors growth in the race and the number of runners who come from overseas. The release of the findings comes weeks after the New York Police Department said it would charge organizers of the marathon and other "noncharitable athletic parades" that use the city streets for the cost of controlling traffic and other services associated with shutting down roads. More
Running USA Report: U.S. Half Marathons Continue Strong Growth Rates
Running USA
Running USA's annual half marathon report shows that in 2010 U.S. half-marathons continued their rising popularity with a phenomenal 24% growth rate, from approximately 1.1 million finishers in 2009 to nearly 1.4 million finishers in 2010, a record annual increase for the distance. In the same 733 U.S. half-marathons for 2009 vs. 2010, there was a 17.24% finisher increase (975,409 vs. 1,143,551). Since 2003, the half-marathon has been the fastest growing road race distance in the United States, and for five consecutive years (2006-10), the number of 13.1 mile finishers in the U.S. has grown by 10% or more each year. More
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Saucony Launches 'Find Your Strong' Media Campaign
Saucony
Signaling a continued expansion of its marketing efforts, Saucony, Inc., a global supplier of performance athletic footwear and apparel, announced this week its new multi-media global brand campaign entitled Find Your Strong. The campaign, the brand's largest marketing effort to date, is designed to inspire consumers to find their personal "strong" through running. The new platform encompasses multiple touch points, including an immersive digital and social media experience and the brand's first-ever national television commercial. More
Janus to Sponsor Life Time Triathlon Series
Life Time Fitness
Life Time Fitness announced this week that Janus has signed on as a sponsor of the 2011 Life Time Triathlon Series, the oldest and most prominent series of international-distance triathlon events in the United States. The 2011 series, which includes the Race to the Toyota Cup, consists of seven events, including stops in Miami, Austin, Philadelphia, Minneapolis, Chicago, Los Angeles and Dallas. "Janus is a clear leader in using its financial business platform to support the greater community and the sport of triathlon," said Kenneth Cooper, vice president of Endurance and Athletic Events for Life Time. More
Shimano Posts 1Q Increase in Bike Division Sales
Bicycle Retailer
Shimano posted a 2.2 percent increase in sales in its bike division during the first quarter compared to the same period last year. In its quarterly financial statement, the company said sales of bicycle components totaled $490.5 million during the first three months, while operating income increased 2.9 percent to $85.3 million. More
Amica Renews Sponsorship of Marathons in Newport, Seattle
RunnersWeb.com
Amica Insurance has announced that it will be the title sponsor of both the Amica Marathon in Newport, RI, and the Amica Insurance Seattle Marathon in Seattle, WA, for the next five years. "Amica is thrilled to announce its new five-year partnerships with these two races, especially given the success of the past events," said Julie Montalbano, sponsorship supervisor at Amica Insurance. More
New Cycling Show to Accompany GranFondo Whistler
Bicycle Retailer
The Vancouver Convention Centre is presenting a brand new consumer cycling show this fall called VeloSpoke. Held in conjunction with the race package pick-up for the RBC GranFondo Whistler, Canada's largest mass cycling event, VeloSpoke will feature an audience of more than 7,000 GranFondo riders. The show, which is also open to the public, will take place on September 8-9. More
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Utah Ultra Race Goes Long After Tampering with Course Markings
St. George Daily Spectrum
Clear skies didn't stop someone from apparently trying to rain on long-distance runners' parade Saturday by changing race signs that sent race participants in the wrong direction.
Many of the race's fastest runners put in an extra half mile to four miles after a directional sign near the ninth mile was moved and chalk arrows were erased and replaced with new arrows indicating an unscheduled right turn, race director Jeremy Frehner said. More
Wisconsin Stop Added to XTERRA Triathlon Series
Sheboygan Press
Elkhart Lake MultiSports, Inc. announced that it has teamed up with Sheboygan mountain bike club Fat Kats to launch the only XTERRA Point Series triathlon event in Wisconsin - XTERRA Dairyland. The XTERRA Dairyland will take place on August 27 and is part of the XTERRA America Tour. More
WV City's Finance Committee Approves $15K for Half Marathon
Parkersburg News and Sentinel
In spite of a tight financial situation, members of Parkersburg, WV City Council's Finance Committee narrowly approved $20,000 for Parkersburg Homecoming festivities, including The Parkersburg News and Sentinel Half Marathon. On Tuesday afternoon, members of the committee approved $15,000 for the half marathon and $5,000 for Parkersburg Homecoming, sending the matter to the full council for consideration. More |
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Newsmakers | |
Michael Augustine has been hired by K-Swiss as director of apparel, worldwide. Under the company's president of worldwide apparel, Alden Sheets, Augustine will be charged with overseeing design and development and merchandising for all of the label's inline performance apparel, global special make up product, and co-branded collections including Ironman, LA Marathon and Jillian Michaels.
Nobuhito Nagai of Japan's Micro Talk Systems Corp., the producers of the J-chip timing system, is leaving the company after five years for another career opportunity. He was in charge of marketing the J-chip system to sports markets worldwide. Masatoyo Hirashima will be taking over his position at the company.
Cheryl Mark has joined the ZOOMA Women's Race Series as its director of operations & marketing. She comes to the series after four years at the NBA working with the league's global marketing partners and managing partner activation at league-wide promotions. Prior to joining the NBA, she managed programs for Sports Illustrated.
Evan Wert is the new sports marketing manager for Spenco Medical Corporation, the sports medicine and footcare company. Prior to joining SpencoMedical Corporation, Wert owned and operated Fogline Consultants, Inc., where he specialized in sales and marketing plan development for small manufacturers.
Kevin Carrera has been promoted by Spectrum Sports Management Inc. to vice president of events. Carrera has been with Spectrum Sports Management for five years and most recently held the position of director of events.
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Conferences |
USA Cycling Cyclo-cross Race Organizer Summit
(April 29-May 1, 2011)
USA Cycling's free summit meeting for U.S. Cyclo-cross organizers featuring meetings on best practices, risk management, and UCI calendar/National calendar inclusion. Information available from Kelli Lusk, klusk@usacycling.org.
Road Runners Club of America National Convention
(May 12-15, 2011)
53rd annual convention of the RRCA in Fredericksburg, VA. More
Running USA Regional Summit
(June 18, 2011)
Regional summit for race directors at the Hall of Champions in Balboa Park, San Diego. More |
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Online Seminars |
How Properties and Sponsors Can Collaborate on Relevant Activation Programs
Organization: IEG, LLC
(May 5, 2 p.m. eastern)
You will learn how to make interactions with audiences more meaningful, how to use sponsorship to make your other marketing tools work harder, and how to do it all cost-effectively. More
Profitable Strategies for Corporate/Non-Profit Partnerships
Organization: IEG, LLC
(May 19, 2 p.m. eastern)
Securing sponsorship for events, programs and year-round relationships is a challenge in a time of tight corporate budgets, especially for nonprofits that need to prove they can provide business-building benefits in addition to generating goodwill for their sponsors. Attendees of this webinar will receive a roadmap for maximizing revenue and minimizing resources needed to deliver value to corporate partners. More |
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Career Opportunities |
Director of Operations and Strategy Company: Ludus Tours
Ludus Tours, a travel and hospitality company focused on many of the world's biggest and best events including the London Summer Games and FIFA World Cup, is looking for a director of operations and strategy. Responsibilities will focus on business and event operations, logistics and execution of overall company strategy. For a complete job description, contact Adam Dailey, adam@ludustours.com.
Marketing Coordinator
Company: Ludus Tours
Ludus Tours, a travel and hospitality company focused on many of the world's biggest and best events including the London Summer Games and FIFA World Cup, is looking for a marketing coordinator. The marketing coordinator's primary role is to support the Ludus sales & marketing department with tasks assigned in the digital, print, communications and event arenas. A successful candidate will have an understanding of all aspects of marketing and how it applies to our business environment. This position reports to the director of sales & marketing. For a complete job description, contact Adam Dailey, adam@ludustours.com.
Vice President, National Sales, New York
Company: Competitor Group, Inc.
Competitor Group, Inc. is seeking an experienced National Sales Representative who is passionate about building and developing the company's strategic sales and marketing initiatives. Qualified candidates will be outgoing, goal-oriented and have a keen interest in the active lifestyle. In this growth position, you will be responsible for selling media including print/digital advertising, endemics, regional event sponsorships and other marketing opportunities while maintaining and up-selling existing clients and developing new business. More
Expo Coordinator
Company: Competitor Group, Inc.
Competitor Group, Inc. is seeking an Expo Coordinator to provide support in the planning and execution of all Competitor Group Expos (Rock 'n' Roll Series, Carlsbad 5000, Tri Expo). Responsibilities include vendor communication, vendor placement coordination, administrative duties, and obtaining health permits. More
Senior Product Developer - Footwear
Company: Brooks Sports
The primary role of the Senior Product Development Manager is to lead, manage and execute the footwear development process across all footwear categories, utilizing advanced product and process knowledge. The Senior Developer will work with cross-functional product creation teams to meet style commercialization and material development timelines, as well as oversee product commercialization. They must have advanced knowledge of the total footwear construction process including, outsole/midsole technical drawings, material construction and properties, textile manufacturing, costing, and pattern making. Other critical responsibilities include analyzing manufacturing capabilities, anticipating problems, facilitating problem solving and addressing issues in a timely manner. The Senior Product Developer will be responsible for generating ideas regarding the engineering principles that enhance our footwears' performance and overall product value with the ability to communicate ideas across all product teams. In addition, a superior understanding of design and development processes from inception through production, as well as an ability to act as a technical resource with the ability to mentor others is essential. More
Marketing Coordinator
Company; Newton Running
Full time Marketing Coordinator opportunity at Newton Running, the world's leading manufacturer of natural running footwear products. We are looking for an outstanding project manager with deep marketing skills to serve as the primary liaison between our marketing agency and principal constituencies at Newton Running. More
Grassroots Marketing and Inside Sales Associate
Company: Newton Running
Associate will collaborate closely with the marketing, customer service and Ecommerce sales teams to increase inside sales. Associate's work will include (but is not limited to) the following areas: developing grassroots marketing relationships with individuals and groups, supporting natural running symposia and form clinics, and managing Newton Running's sponsored athlete programs. More
2XU Compression Channel Manager - Endurance Sports
Company: Sports Multiplied, LLC
Sports Multiplied is the exclusive USA distributor of 2XU Performance Compression Apparel catering to the Endurance, Athletic, and Team Sports retailer and communities. The Compression Channel Manager - Endurance Sports will be responsible (in concert with the Category Director) for the day-to-day in-house running and growth of the Endurance Sports channel business comprising over 600 endurance and multisport retailers nationwide. Primary roles and job functions: 1) Creating relationships and supporting / growing the day-to-day sales over the phone with the Endurance channel retail partners. 2) Responding to and fulfilling collateral requests by both new and existing partners as well as outside sales agencies. 3) Working with the 2XU Compression Category Director to accurately forecast and most importantly achieve monthly, quarterly, and yearly sales goals. For a complete job announcement or to apply, contact Johnny West, johnny@sportsmultiplied.com.
Marketing & Social Media Manager
Company: Vision Event Management
Vision Event Management is looking for a fun, active and web savvy person to join our team as Marketing & Social Media Manager. The Marketing Manager will work closely with the team to develop and implement marketing and social media plans and programs for all Vision Event Management events. The ideal candidate will have excellent communication and organization skills to be able to manage numerous projects with competing deadlines. A strong self-starter with creativity and imagination will thrive in this position. More
Intern
Company: Triathlon America
Triathlon America has an opening for a part-time intern to assist with day-to-day functions of the organization. The intern will work at the offices of Pacific Sports LLC in Anaheim, CA. More
Marketing & Social Media Coordinator
Company: Women's Running
Women's Running magazine/The Women's Half Marathon is looking for a fun, active and web savvy person to join our team as Marketing & Social Media Coordinator. The Marketing & Social Media Coordinator will work closely with the V.P. of Operations to develop and implement marketing and social media plans and programs for both Women's Running (the only U.S. magazine devoted to running for women) and The Women's Half Marathon (America's largest and most popular women's half marathon series). The ideal candidate will have excellent communication and organization skills to be able to manage numerous projects with competing deadlines. A strong self-starter with creativity and imagination will thrive in this position. More
Circulation Coordinator
Company: Women's Running
Women's Running, the only U.S. magazine devoted to running for women, is looking for a fun, active and dedicated person to join our team as Circulation Coordinator. The Circulation Coordinator is responsible for the day-to-day activities relating to subscriber lists, newsstand lists, fulfillment, promotions and customer service for a national magazine with a circulation of over 110,000. The position reports to the Vice President of Operations. More |
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The Endurance Sports Business News is a free, weekly newsletter produced as a service of OSE Productions, Inc. To subscribe additional recipients, please have them click on the Join Our Mailing List button and fill out the required information. To find out about advertising your products or services on the Endurance Sports Business News or other services OSE Productions provides to the endurance sports business community, please visit us at www.oseproductions.com or call Paul Banta at 503-969-4147.
If you have news or information that you would like to be considered for an upcoming issue of the Endurance Sports Business News, please send that information to paul@oseproductions.com. |
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