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Brought to you this week by the Active Network, Leslie Jordan, Ashworth Awards, Virtual Race Bags, Triathlon America's GearCamp, and Mike Plant and Associates. |
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Latest News | |
Nike Extends USOC Sponsorship Through 2016 Olympic Games
Portland Business Journal
The U.S. Olympic Committee on Monday said it has extended its sponsorship agreement with Nike Inc. through 2016. The deal makes Nike the official outfitter of the U.S. Olympic team for the 2012 and 2016 Summer Games in London and Rio de Janeiro and the 2014 Winter Olympic games in Sochi, Russia. More
Amgen Tour of California Adds Women's Time Trial Challenge
Cycling News
AEG, the organisers of the Amgen Tour of California, today announced the details of the new Women's International Time Trial Challenge, presented by Specialized and SRAM, which will take place in Solvang, CA on May 20. Twelve of the top female time trialists in the world will compete for a $10,000 prize list in the invitation-only race, which will take place on the same course upon which the men of the 2011 Amgen Tour of California will compete. More |
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Heat, Humidity Forces Go! St. Louis to Divert Marathon Runners
Fox2Now.com
Rising temperatures and high humidity led organizers of Sunday's GO! St. Louis Marathon to divert some marathon runners to the half marathon course. GO! St. Louis president Nancy Lieberman and medical director Dr. Anthony Margherita monitored the heat and humidity every half hour after the 7 a.m. start. At 9:05 a.m., they made the call to divert runners for the first time in their 11 year history. They closed the marathon course, forcing runners who had not completed nine miles by 9:05 to run a half-marathon only. More
Chicago Sun-Times Renews Chicago Marathon Sponsorship
Chicago Sun-Times
The Chicago Sun-Times has announced that it will again be the official media sponsor of the 2011 Bank of America Chicago Marathon. The sponsorship continues the Sun-Times' support of Bank of America running events, including the 2010 and 2011 Bank of America Shamrock Shuffle races. More
SheROX Philly Tri, Philly Women's Tri Combine
RunnersWeb.com
The SheROX Triathlon Series today announced that the 2011 SheROX Philadelphia Triathlon and the Philadelphia Women's Triathlon will combine creating the largest all women's triathlon in the region. The combined event will take place on August 7 as the SheROX Philadelphia Triathlon and will feature a .600M swim, 25K bike, 5K run through Fairmount Park. More
New Balance Rolls Out Marketing Effort for Boston Marathon Weekend
Boston Herald
New Balance is launching a "Let's Make Excellent Happen" Boston Marathon marketing campaign to coincide with the race's 115th running on Monday. Using pictures and slogans like "Excellent is Made in Boston," "Excellent Loves Heartbreak," "Excellent Makes Molehills Out of Newton Hills" and "Excellent Trained All Winter," the campaign - developed by Hub-based ad firm Arnold Worldwide - features New Balance's heritage in running and challenges consumers to achieve new levels of performance. More
XSports Fitness Signs Title Sponsor Deal with RnR Chicago Half
Competitor Group
Competitor Group and XSport Fitness today announced a new title sponsor partnership with the XSport Fitness Rock 'n' Roll Chicago Half Marathon benefiting the American Cancer Society. With 22 locations throughout the Chicagoland area, XSport Fitness is one of the fastest growing fitness chains in the nation. The third annual event will take place the morning of August 14 in downtown Chicago. More
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Skirt Sports Launches Kick it Forward Mentorship Program
RunnersWeb.com
Skirt Sports has announced the launch of a nationwide mentorship program for women, Kick it Forward. "Kick it Forward is an initiative Skirt Sports launched to empower women through the challenge of setting a fitness goal and accomplishing it with the help of another woman," said Nicole DeBoom, founder and CEO of Skirt Sports. More
Multisport Performance Institute Creates TeamMPI
fortyninegroup
Multisport Performance Institute announced yesterday the launch of TeamMPI, a newly branded suite of athlete programs and services and a strategic marketing partnership powered by multisport strategy company, fortyninegroup. "We're excited to add these advanced features to our existing athlete camps, clinics and training programs, said Mark Sortino, CEO of TeamMPI. "When we say 'TeamMPI - Smarter, Stronger, Faster', it means we're constantly improving our programs to encourage our athletes' performance and the benefits they gain from working with TeamMPI."More
Fuel Belt to Sponsor Amica 19.7 Newport
Eident Sports
The Amica 19.7 Triathlon Series has announced that Fuel Belt has been named the presenting sponsor of the 2011 Amica 19.7 Newport. Entering its second year, the Amica 19.7 Newport will be held on September 24 in Newport, RI.
Cancer Foundation Named Sponsor of Cleveland Marathon Expo
Cleveland Marathon
The Rite Aid Cleveland Marathon has announced The Prayers from Maria Children's Glioma Cancer Foundation will be the presenting sponsor of the Health & Fitness Expo associated with the 34th annual event on May 15.The Health & Fitness Expo will take place on May 13-14 at the Great Lakes Expo Center in Euclid, OH.
Champion System to Provide Custom Apparel for Triathlon Eugene
Pacific Sports LLC
Champion System has partnered with Pacific Sports to be the official custom apparel sponsor of Triathlon Eugene the Oregon Challenge. Champion System will produce custom cycling jerseys and apparel for the August race.
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Newsmakers | |
Alex Baxter has joined Competitor Group Inc. as its chief digital officer. He will lead CGI's online media operation. He comes to CGI after two years as the general manager of digital media for Conde Nast's PARADE Publications.
John Meyer, an award-winning sports journalist who covers endurance sports for The Denver Post, has been selected for induction into the Colorado Running Hall of Fame.
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Conferences |
USA Cycling Cyclo-cross Race Organizer Summit
(April 29-May 1, 2011)
USA Cycling's free summit meeting for U.S. Cyclo-cross organizers featuring meetings on best practices, risk management, and UCI calendar/National calendar inclusion. Information available from Kelli Lusk, klusk@usacycling.org.
Road Runners Club of America National Convention
(May 12-15, 2011)
53rd annual convention of the RRCA in Fredericksburg, VA. More
Running USA Regional Summit
(June 18, 2011)
Regional summit for race directors at the Hall of Champions in Balboa Park, San Diego. More |
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Online Seminars |
Raising Your Sponsorship Sales Game to Meet Sponsors' Needs
Organization: IEG, LLC
(April 21, 2 p.m. eastern)
Ad sales people are generally trained pros making a simple offer. Sponsorship "hunting" however is often conducted by relatively inexperienced but very passionate property staff, who face a much more challenging task of convincing a corporation that their less-about-quantity and more-about-quality property can be a powerful asset in a company's marketing arsenal. This webinar will focus on facing that challenge. More |
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Career Opportunities |
Marketing & Social Media Coordinator
Company: Women's Running
Women's Running magazine/The Women's Half Marathon is looking for a fun, active and web savvy person to join our team as Marketing & Social Media Coordinator. The Marketing & Social Media Coordinator will work closely with the V.P. of Operations to develop and implement marketing and social media plans and programs for both Women's Running (the only U.S. magazine devoted to running for women) and The Women's Half Marathon (America's largest and most popular women's half marathon series). The ideal candidate will have excellent communication and organization skills to be able to manage numerous projects with competing deadlines. A strong self-starter with creativity and imagination will thrive in this position. More
Circulation Coordinator
Company: Women's Running
Women's Running, the only U.S. magazine devoted to running for women, is looking for a fun, active and dedicated person to join our team as Circulation Coordinator. The Circulation Coordinator is responsible for the day-to-day activities relating to subscriber lists, newsstand lists, fulfillment, promotions and customer service for a national magazine with a circulation of over 110,000. The position reports to the Vice President of Operations. More
Product Manager - Running
Company: New Balance
As a Product Manager-Running, you will work in cross-functional teams to successfully develop, design, manage, merchandise, and drive a product line that meets business plans and long term visions. You will develop and execute a business plan, while taking into account manufacturing, cost, and market requirements. You will monitor and ensure that the budget is followed. In the role, you will communicate with customers and work closely with key accounts. You will continually evaluate competitors' businesses and the marketplace to capitalize on market opportunities. You will achieve sales revenue unit margins and brand share objectives for the category. You will communicate goals, expectations, and responsibilities surrounding the product to the appropriate teams and to management. You will be required to deliver presentations to senior management and customers. You will encourage and motivate your team to superior performance. You will travel to Asia with the Development team to review and approve products. More
Assistant Manager, Event Management & Logistics
Company: New York Road Runners
The overall objectives of this department will be the efficient management of all levels of production as it relates to NYRR events, while working with the Business Development & Marketing Strategies Department developing models that result in event services contributing to the overall profitability of the organization. This position will report to the Senior Manager, Event Management and Logistics, and will be responsible for assisting with the overall planning and execution of key NYRR events, ensuring a first-class presentation with concentration on customer satisfaction while making sure all sponsor obligations are fulfilled. More |
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If you have news or information that you would like to be considered for an upcoming issue of the Endurance Sports Business News, please send that information to paul@oseproductions.com. |
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