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Brought to you this week by the Active Network, Leslie Jordan, Ashworth Awards, Virtual Race Bags, and Mike Plant and Associates. |
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Latest News |
Quiznos Pro Challenge Changes Name; Announces TV Deal
Denver Post
Colorado's inaugural Quiznos Pro Challenge has a new name - the USA Pro Cycling Challenge - but the voices who will broadcast it around the world in late August will be familiar to cycling fans. Race co-chairman Shawn Hunter confirmed after a news conference Tuesday that legendary announcers Paul Sherwen and Phil Liggett will broadcast the USA Pro Cycling Challenge. The two will broadcast the race on Versus, the top cycling network in the world, August 22-27, and on NBC for the final stage, August 28. More
Saucony Signs Multi-Year BolderBoulder Sponsorship
Runnersweb.com
Saucony, Inc. announced this week its long-term exclusive footwear and apparel sponsorship of the Dick's Sporting Goods BolderBoulder 10K race. The Memorial Day race in Boulder, CO is the third largest running race in the United States and the fifth largest in the world. The race attracts more than 50,000 participants and draws professional racing teams from all over the world. More
Saucony Issues Run for Good Foundation Grants |
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Sports Authority Agrees to RnR Denver Title Sponsorship Deal
Runnersweb.com
Sporting goods retailer Sports Authority announced this week that it has partnered with Competitor Group, Inc. to become the title sponsor of October's Sports Authority Rock 'n' Roll Denver Marathon & Half-Marathon. More
Finishline Multisport Creates New Online Magazine
Finishline Multisport
Finishline Multisport, a triathlon information website, media and services company, has released a new online digital magazine this month. The inaugural edition, to be published monthly at no charge, was made available for the public this week. The new magazine will be distributed to Finishline Multisport's readers through its current newsletter subscription, Facebook and Twitter channels. More
Cycling Sports Group, SRAM Extend Partnership
Bike Europe
Cycling Sports Group, a division of Dorel Industries will speed up its partnership with SRAM. The extended relationship and cooperation will result in increased product integration with Cannondale, GT, Schwinn, and Mongoose as well as next level racing events and integrated demos across the globe. More
Two Harbors to Sponsor Grandma's Marathon
Business Wire
Two Harbors Investment Corp. announced yesterday that it will be a major sponsor of the 35th Annual Grandma's Marathon in Duluth, MN. "As a Minnesota-headquartered company, we are proud to sponsor this local event," said Thomas Siering, Two Harbors' president and chief executive officer. "The story of our company begins in Two Harbors and so does Grandma's Marathon, which makes this a perfect partnership." More
Xterra World Champs Moves to New Course
The Maui News
The Xterra World Championship Off-Road Triathlon will be held at the Kapalua Resort on October 23. The event was held for its first 15 years of existence in Makena. In a press release this week, organizers of the event said that Maui Land & Pineapple granted the use of 22,000 acres for the event to take place at Kapalua. More
Orca, Orbea Sign Deals with Triathlon Eugene
Pacific Sports LLC
Pacific Sports LLC, producers of Triathlon Eugene, The Oregon Challenge, has announced sponsorship deals with Orca and Orbea. "We are happy to have Orca and Orbea as official sponsors for Triathlon Eugene," president and CEO of Pacific Sports Jack Caress said. "Having their support for the first event in Eugene will be a great way to recognize the triathlon. We have a long relationship with them and it will only serve to enhance the event." Orca will be the race's swim and wetsuit sponsor and Orbea will be the bicycle sponsor.
Oakland Running Festival Study Shows $3M Economic Boost
Oakland Tribune
Runners and their friends pumped more than $3 million into city stores, restaurants, transit agencies and entertainment venues during the Oakland Running Festival last weekend, according to a report from the Regional Economic Studies Institute at Towson University in Maryland. The $3 million figure is based on money spent by the 7,300 runners and the friends and family they brought with them to the races, according to the report, commissioned and paid for by race organizers Corrigan Sports Enterprises. More |
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PowerBar, Iron Girl Co-Brand Energy Bar
PR Newswire
Nestle Performance Nutrition and its PowerBarŪ brand have announced a new co-branded women's energy bar with the Iron GirlŪ event-based brand. The Athleta Iron Girl Event Series consists of 13 races nationwide, ranging from 10K/5K to half-marathon, duathlon and triathlon. Iron Girl is part of World Triathlon Corporation. More
Primal Wear Moves to Larger Offices
PPOL:News
Cycling apparel manufacturer Primal Wear is moving its headquarters into an 8,800-square-foot space in Denver. The move, which will occur over the course of a few weeks and be finished in early April, will not disrupt normal business operations. More
Boulder Start-up Launches Handlebargains Online Deals for Cyclists
Boulder County Business News
Three self-described "bike dorks" are launching Handlebargains, an online deal company described by its owners as Groupon for cyclists. Online marketing companies such as Groupon and Living Social have grown rapidly in recent years selling coupon deals for a wide range of goods and services to online subscribers.Boulder-based Handlebargains launched its first deal this week to people who sign up at the company's website. More
New Triathlon Specialty Retailer Opens in Stamford
Bicycle Retailer
Julie and Yori Gabay, long-time Stamford, CT residents and triathletes, have teamed up to open Pacific Swim Bike Run. The store will offer 7,500 square feet of retail and training space in Stamford's Harbor Point area, just blocks from the new Fairway Market and Metro North train station. More
ROLA Bike Carriers Extends USAT Sponsorship
USA Triathlon
Cequent Performance Products, the makers of ROLA bike carriers, has extended its commitment to USA Triathlon as a Silver-Level Sponsor through 2011. More
CESM, XL Run Develop Divas Half Marathon Series Race App
CESM
Continental Events and Sports Management Group, LLC (CESM), owner and producer of the Divas Half Marathon Series and the Myrtle Beach Mini Marathon, has joined forces with XL Run in developing a race application, for the Iphone and Android capable phones, which would allow participants, friends and family members a free way of keeping up with many aspects of the event. The first version of the application will be available for the Wahine Half Marathon in Honolulu on April 17. More
Thunder Road Marathon Launches New Ad Campaign
dBusinessNews
Charlotte's Thunder Road Marathon has recently launched a new national print and digital advertising campaign with the initial series of ads entitled, "Put On Your Race Face." Moonlight Creative Group developed the creative marketing campaign and updated the logo for the 7th Annual Thunder Road Marathon that is scheduled to zoom through Charlotte Saturday, November 12. More |
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Newsmakers | |
Dave Bedford, the race director of the Virgin London Marathon, has resigned his position of marathon manager of the 2012 Olympic Games. Bedford criticised the Olympic organisers, Locog, for their inexperience. More
Marisol Casado, the president of the International Triathlon Union, has been appointed chair of a worldwide project to create a Global Framework for Recognition of Coaching Competence and Qualifications. The announcement was made by the Association of Summer Olympic International Federations (ASOIF) at the 35th General Assembly last weekend in London.
Erik Forsell has joined Asics America Corporation as its new vice president of marketing communications. He will replace Gary Slayton, who will become the vice president of a new department called Emerging Businesses. The company also announced that Shannon Scott has been promoted to the position of director of marketing communications.
Scott Forestall has rejoined Fuel Belt, Inc. as its director of field operations. He will work closely with specialty retailers, beta testing new gear with professional athletes, attending key events across the country and hosting hydration clinics on the west coast. |
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Conferences |
Bicycle Leadership Conference(April 12-14, 2011) Annual conference for the bicycle industry presented by the Bicycle Product Suppliers Association. Held in Monterey, CA in association with the Sea Other Classic. More
USA Cycling Cyclo-cross Race Organizer Summit
(April 29-May 1, 2011)
USA Cycling's free summit meeting for U.S. Cyclo-cross organizers featuring meetings on best practices, risk management, and UCI calendar/National calendar inclusion. Information available from Kelli Lusk, klusk@usacycling.org.
Road Runners Club of America National Convention
(May 12-15, 2011)
53rd annual convention of the RRCA in Fredericksburg, VA. More
Running USA Regional Summit
(June 18, 2011)
Regional summit for race directors at the Hall of Champions in Balboa Park, San Diego. More |
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Online Seminars |
Raising Your Sponsorship Sales Game to Meet Sponsors' Needs
Organization: IEG, LLC
(April 21, 2 p.m. eastern)
Ad sales people are generally trained pros making a simple offer. Sponsorship "hunting" however is often conducted by relatively inexperienced but very passionate property staff, who face a much more challenging task of convincing a corporation that their less-about-quantity and more-about-quality property can be a powerful asset in a company's marketing arsenal. This webinar will focus on facing that challenge. More |
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Career Opportunities |
Product Manager - Running
Company: New Balance
As a Product Manager-Running, you will work in cross-functional teams to successfully develop, design, manage, merchandise, and drive a product line that meets business plans and long term visions. You will develop and execute a business plan, while taking into account manufacturing, cost, and market requirements. You will monitor and ensure that the budget is followed. In the role, you will communicate with customers and work closely with key accounts. You will continually evaluate competitors' businesses and the marketplace to capitalize on market opportunities. You will achieve sales revenue unit margins and brand share objectives for the category. You will communicate goals, expectations, and responsibilities surrounding the product to the appropriate teams and to management. You will be required to deliver presentations to senior management and customers. You will encourage and motivate your team to superior performance. You will travel to Asia with the Development team to review and approve products. More
Assistant Manager, Event Management & Logistics
Company: New York Road Runners
The overall objectives of this department will be the efficient management of all levels of production as it relates to NYRR events, while working with the Business Development & Marketing Strategies Department developing models that result in event services contributing to the overall profitability of the organization. This position will report to the Senior Manager, Event Management and Logistics, and will be responsible for assisting with the overall planning and execution of key NYRR events, ensuring a first-class presentation with concentration on customer satisfaction while making sure all sponsor obligations are fulfilled. More |
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If you have news or information that you would like to be considered for an upcoming issue of the Endurance Sports Business News, please send that information to paul@oseproductions.com. |
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