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February 3, 2011
In This Issue
Latest News
Newsmakers
Conferences
Online Seminars
Career Opportunities
Racetrackers Feb 3
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Brought to you this week by Active Endurance,  Ashworth Awards, Triathlon America, Racetrackers, the Water Monster, and Mike Plant and Associates.
Latest News

ING Partners with Competitor Group to Sponsor KiDS ROCK Events 

CRSwire 

ING has partnered with the Competitor Group, Inc., as the title sponsor of seven KiDS ROCK events across the country, with an estimated 17,000 kids in grades K-7 participating and hopefully developing a love of running and fitness through their experience. KiDS ROCK is a nationwide kids' running series held in conjunction with the Rock 'n' Roll Marathon Series. In 2011, ING will title KiDS ROCK events in New Orleans, Dallas, Nashville, San Diego, Philadelphia, Los Angeles and San Antonio. ING KiDS Rock is supported by the ING Run For Something BetterŪ, ING's charity that champions running and fitness programs in schools across the country. More 

 

USADA Takes Over Drug Testing for Amgen Tour of California 

Los Angeles Times 

The United States Anti-Doping Agency will be taking over the drug testing for the Amgen Tour of California for the first time and will be free to test any athlete at any time beginning February 15 and continuing through the race that runs May 15-22. In the past, the international cycling union, UCI, has overseen drug testing for the Tour of California and operates under its own rules. More 

Triathlon America ad

Honolulu Marathon Generates $106M in Spending, $5.4M in Tax Revenue 

Honolulu Star Advertiser

December's Honolulu Marathon generated $106 million in spending and $5.41 million in state taxes, according to a Hawaii Pacific University study released this week by organizers of the marathon. Spending and tax collections were up from the previous year when the marathon accounted for $100 million in spending and $5.13 million in taxes. More

 

ITU Adds New Zealand Event to World Cup Schedule 

Trizone 

The International Triathlon Union has announced the addition of Auckland, New Zealand to its 2011 ITU Triathlon World Cup season.  Set to take place on November 20, it will act as a test event for the 2012 Dextro Energy Triathlon ITU World Championship Grand Final. More 

 

Active Releases New iPhone App 

Examiner.com 

The Active Network announced the launch of its iPhone app earlier this week. The free app gives users access to Active's calendar of events and event registration as well as to thousands of Active network articles, course maps and the ability to share much of it through social media. More

 

XTERRA Eastern Champs May Move in 2012

Richmond Times-Dispatch

Richmond has come to a crossroads with the organizers of an off-road triathlon that has helped bring national recognition to the city's expanding trail system along  the James River. The organizers of the XTERRA American Tour say they will move the event's eastern regional championship out of Richmond after the 13th annual competition here in June unless they receive financial help. "We're coming this year - we want to come forever," Dave Nicholas, managing director of the tour, told Richmond officials at a meeting January 5, during which he asked the city for $25,000. More 

 

NC Mountain Bike Stage Race Changes Dates for 2011 

Cycling News 

The third edition of the Pisgah Mountain Bike Stage Race is moving to a new spot on the calendar for 2011. The North Carolina stage race will happen from September 27 to October 1. Last year the race was run in mid-September and in its first year, it happened in mid-October. "We changed the dates to avoid conflict with other events. It is now a week after Interbike to allow sponsors to make it to the event," promoter Todd Branham of Blue Ridge Adventures said. More

 

Pearl Izumi Hires OutsidePR as Public Relations Agency 

Roadbikereview.com 

Pearl iZumi, the Colorado-based maker of run and bike apparel and shoes, announced this week that it has hired OutsidePR of San Francisco to serve as its outside public relations firm. The work for Pearl iZumi will focus on the company's cycling, triathlon and run apparel, as well as its cycling and running shoes.  The work will span all media platforms, from broadcast television and women's magazines to enthusiast media and social media.  More

Ashworth Ad Jan 26

 

City Council Faces Question of Allowing Palos Verdes Marathon in Town

RanchoPalosVerdesPatch 

Rancho Palos Verdes, CA city council members found themselves at a crossroads Tuesday night when faced with the question of whether to allow a marathon with a more than 40-year history to be held primarily in Palos Verdes, which would impact some 1,600 households.The 2011 Palos Verdes Marathon is planned to start and finish within Rancho Palos Verdes for the first time. Scheduled for May 14, the council had to consider a rushed timeline and whether or not they would have time to hold a public hearing. More

 

FuelBelt Renews RRCA Race Bib Sponsorship 

Xtri.com 

The Road Runners Club of America has announced that FuelBelt, Inc. has renewed and increased their sponsorship with the RRCA to include sponsoring the race bibs for the RRCA Championship Event Series for the years 2011-2013. More

 

Akron Marathon Provides $4M Boost to Local Economy

Akron Marathon

A study by the University of Akron's Department of Economics of the 2010 Road Runner Akron Marathon has determined that the race generated an estimated increase in economic activity totaling more than $4 million, almost $600,000 in increased local incomes, and the equivalent creation of over 24 full-time jobs. According to the study, the 2010 marathon attracted 11,051 race participants, of which 5,966 were local and 5,085 were non-local.  More 

 

Endurance Planet Adds Free Training Plans to Website 

PR Log 

Endurance Planet, which offers free marathon, trail-running, triathlon, and endurance sports audio podcasts and videos, has announced a series of free endurance sports training plans from its website. Exercise physiologist and sports nutritionist Ben Greenfield , who owns Endurance Planet, designed the plans using a TrainingPeaks program, which allows an individual to download their training plan to a phone, access the plan via e-mail, or log-in to a calendar to see detailed workouts and exercises. More 

water

Keith Simmons, founder of XTERRA Wetsuits and owner of the Inside Out Sports triathlon store, has been selected by Newton Running to be the company's new president. Former president Stephen Gartside has moved into the position of COO. Gartside is now charged with maximizing the company's operational efficiencies and Simmons will oversee Newton Running's sales and marketing efforts.

 

Elayna Caldwell has been hired by Interbike to the newly created position of marketing director. She had been marketing manager for Fox Racing Shox.

 

James Robinson has been hired by IMG as the new managing director of the global sports company's Challenger World unit. Robinson, who will be based at the IMG's London office, will take responsibility for the operational and commercial success of 16 prestigious mass participation events including the London Triathlon, Abu Dhabi Triathlon and Barcelona Triathlon, and also corporate team-building, cycling and running events

 

Kevin Kimbell has been hired by the Atlanta Track Club as its new Director of Business Development and Strategic Partnerships.  Kimbell brings 18 years of relational and consultative sales experience to the ATC.  Kimbell most recently held the position of General Manager with Maritz, Inc., a marketing and services firm based out of St. Louis, Mo., where he implemented programs dealing with customer experience, consumer loyalty and employee engagement and improvement.

 

Jason West has been promoted by SRAM to vice president of retail sales and aftermarket product.  He will be part of the SRAM senior management team 

 

Brent Martin, the founder of performance eyewear brand Ryders Eyewear,  has returned to the company as a brand ambassador and the Canadian sales manager. 

 

Bart Davis has been hired as director of race operations for Destination Races.  Davis will direct operations for Destination Races' five wine-themed half marathons.  He previously was vice president, operations for Run Racing in Long Beach, CA.

 

Mike Plant
Conferences
Running USA 2011
(February 13-15, 2011)
Annual conference for the running industry in San Antonio. More

Triathlon America Conference
(February 27-March 1, 2011)
Inaugural conference for the triathlon business community in La Jolla, CA.  Includes the Triathlon America Awards Celebration. More

Run Walk Ride Fundraising Conference
(March 1-2, 2011)
Charity fundraising through participatory events is the focus of this annual conference in Atlanta.  More 

IEG Sponsorship Conference
(March 13-16, 2011)
Return on Engagement: Sponsorship's Impact on Business is the theme of the 28th conference in Chicago. More

Bicycle Leadership Conference
(April 12-14, 2011)
Annual conference for the bicycle industry presented by the Bicycle Product Suppliers Association.  Held in Monterey, CA in association with the Sea Other Classic. More
 
Online Seminars

Race Management Basics
Organization: Racedirector.org 

(February 5, Noon eastern)

Plan an event that will provide runners with an enjoyable experience and one that will reflect positively on your organization.  Learn the basics of event planning, race day logistics, course operations, finances, and promotions. More

 

Create Impactful Media Coverage Around Your Next Event
Organization: Active Endurance
(February 9, 10 a.m. eastern)

Positive media coverage can result in increased participation and bigger sponsorships, attract higher profile athletes, as well as enhance the reputation of your race organization. In this webinar Tina Wilmott of Wilmott Group, public relations firm will discuss tools and resources for getting your news out, best practices when working with the media, 10 pitch ideas and tips to get media coverage about your event and crisis management. Hear and see examples of what's worked, what hasn't and ask questions to help make your next event memorable. More

 

Marathon Fundraising Success
Organization: Run Walk Ride Fundraising Council
(February 16, 1:30 p.m. eastern) 

Join us to learn how the timing, volume and messaging of fundraising messages can dramatically impact fundraising outcomes. All teleconference participants will receive a free copy of First Giving's "Marathon Fundraising Success Guide." More 

 

Let the Chips Fall Where They May 

Organization: Road Race Management

(February 23, 11 a.m. eastern) 

This presentation is for anyone thinking of buying, changing, or upgrading your transponder (chip) timing system.  Jim Gerwick, a long-time Running Times editor, Road Race Management newsletter contributor and race director, will lead the session. More

 

Sponsorship for Running Events
Organization: Racedirector.org 

(February 26, Noon eastern)

Be smart about sponsorship.  Learn effective techniques to attract and retain sponsors.  Find out what companies want from a sponsor relationship.  Be sure you are delivering Return on Investment (ROI). More

Career Opportunities

Race Timing Manager
Company: Perfect Timing

This position is responsible for all sales, operations and financials for Perfect Timing, a 35 race timing company in Bozeman, MT.  You will be the Lead Timer at all races (running, triathlon, ski), using state of the art timing equipment. Complete training is offered. Job requirements: athletic background, personable, detail oriented, familiarity with race timing. For the full job description or to submit your resume, please contact Mark Hughes via email at mark@fastfinishes.net

 

Sales Representatives

Company: TYR Sport, Inc. 

 

TYR Sport, Inc., a leading edge sports performance apparel manufacturer and proud sponsor of many elite professional triathletes and competitive swimmers has multiple opportunities for regional Sales Representatives. Candidates will be expected to live immediately in or near the regions in which they will serve. Territories with Sales Representative needs include: Mid Atlantic (NY, NJ, PA), South Central Atlantic (WV, VA, MD, DE), Southeast Central (GA, TN, NC, SC), and the Midwest. Sales Representatives are independently contracted positions responsible for the implementation and management of Company sales, marketing and distribution objectives within a specific geographic territory. Reps will be solely responsible for growing sales and the realization of brand market potential within their region. Position requires at least a minimum of 50% travel time. For a full job announcement or to submit resumes and cover letters, contact Matthew Miller at mmiller@tyr.com.

 

Senior Brand Marketing Manager
Company: MapMyFITNESS 

 

MapMyFITNESS has more than 2.5 million registered users worldwide across its six social media fitness websites. Our brands empower users' active lifestyles by helping them map routes, find routes, log workouts, share routes with friends, and much more.
The Senior Brand Marketing Manager for MapMyFITNESS, Inc. is responsible for the company's marketing strategy, marketing plan, brand identity, primary and secondary market research, and user data. More

 

Junior Marketing Coordinator
Company: MapMyFITNESS 

 

MapMyFITNESS has more than 2.5 million registered users worldwide across its six social media fitness websites. Our brands empower users' active lifestyles by helping them map routes, find routes, log workouts, share routes with friends, and much more.
The Junior Marketing Coordinator for MapMyFITNESS, Inc. reports to the Senior Brand Marketing Manager, and helps with marketing execution, event marketing efforts, analysis of marketing performance, and primary and secondary market research. More

 

Brand Initiatives Manager  

Company: Brooks Sports, Inc.

 

Brooks is looking for a Brand Initiatives Manager to oversee the strategy and execution of integrated marketing programs to support Brooks' brand and business goals. In this position, you will work across functional silos and with external agencies to bring Brooks' most compelling brand and product stories to life. Providing industry-leading thought leadership, powerful consumer insight, and infusing all initiatives with Run Happy spirit are critical to this position. Equally important is the ability to effectively manage cross-functional teams to a successful program launch. More

 

Account Executive, Endurance 

Company: Active Network

 

Active Network is looking for an individual responsible for winning new business for the ActiveEndurance team, by actively and aggressively calling on a set territory of running and triathlon events and selling our products, services and offerings. The Account Executive will be responsible for attaining a set monthly, quarterly and annual booking quota. Other responsibilities include, but are not limited to: Providing monthly and/or weekly reporting summaries, effectively coordinate all aspects of the sale from start to finish.  Responsible for presenting & selling new products to new prospects, Create and conduct customer presentations and proposals, Perform product demonstrations as needed, Negotiate pricing and contract terms and conditions, Develop and maintain knowledge of competition and industry trends. The ideal candidate profile will have a  Minimum 2-3 years of documented sales success selling organic business, Has worked in a sales position with a clearly defined quota and has successfully achieved quota from a structured, clearly defined sales environment with companies of equal or larger size than Active, Able to learn robust and highly technical software products, Highly organized, Excellent prioritizing skills and highly self-managed. 

To apply visit:  http://careers.activenetwork.com/

 

Sales Manager Custom Triathlon & Cycling Apparel
Company: ABPro, Inc

 

International sports apparel manufacturer with U.S. head office in San Marcos, CA is looking for a sales person in the triathlon/cycling market. Job is open to any candidate in the U.S. Ideally you work out of our office, but this could be negotiable for the right candidate. Candidate needs hands on experience in Triathlon, Cycling and Running/Athletics. We are selling custom made race apparel and uniforms to teams, clubs and corporations. Candidate must know how to approach and sell to these markets - extensive industry and retail experience would be looked at favorably. We also produce merchandise and goods for events, races & the corporate market.  We are about to launch our new line of custom apparel to the endurance market and value your experience and input. While the primary responsibility will be sales, the role will also involve product development and marketing aspects. Fix base salary plus commission. Travel and all other expenses paid. Opportunity to grow with the company based on the success of the endurance sports apparel program.  Job is available for immediate start. Contact sales@absublimation.com

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