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November 4, 2010
In This Issue
Latest News
Newsmakers
Conferences
Online Seminars
Career Opportunities
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Brought to you this week by Run to Overcome by Meg Keflezighi, Active Endurance,  Ashworth Awards, Leslie Jordan, Inc., and Mike Plant and Associates.
Latest News
Colorado's Quiznos Tour Unveils 2011 Route

The Denver Post

Next summer's Quiznos Pro Challenge bicycling stage race will begin in Colorado Springs, then move through the Rockies before finishing with a stage from Golden to Denver race organizers announced today. "This event will have a profound implication for the sport of cycling," said Steven Johnson, CEO of USA Cycling. "It will put cycling in the front- and backyards of hundreds of thousands of Coloradans."  The seven stage race will begin on August 22. More


Ironman Cancels Ironman Access Program
Slowtwitch.com
World Triathlon Corporation (WTC), producers of the Ironman branded triathlon events, announced and canceled its Ironman Access program within a day. The new program's cost was $1000 and allowed prospective Ironman participants "exclusive, advance registration" to its popular events. Criticism by triathletes led WTC to end the program. More
WTC Addresses Miami Race Issues

Nike's GRID Game Aims to Turn Young Joggers into Runners

Fast Company

Nike has turned the city of London into a game board for a two-week competition called the GRID which the shoe manufacturer hopes will ultimately encourage young people who already jog for exercise to start identifying themselves as runners. The company has broken the city down into its 48 zip codes. Each zip code has four traditional phone boxes. Players compete by doing runs, which they start by going to one of the phone boxes, dialing a specific number, entering their unique identifier, and then following the instructions they're given, which send them to other phone boxes in the city. More

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K-Swiss Reports 3Q Losses, U.S. Sales Improve

SportsOneSource

K-Swiss Inc.'s loss widened in the third quarter to $28.3 million from $2.9 million, partly due to a tax charge. Revenues decreased 12.8% to $61.6 million compared with $70.6 million in the prior-year period. Domestic revenues increased 13.2% to $27.1 millioon in the third quarter, and international revenues decreased 26.1% to $34.5 million for the same period. More


Energy Companies Extend Houston Marathon Event Sponsorships

Houston Business Journal

Energy companies El Paso Corp. and Aramco Services Co. have extended their agreements as title sponsors of Houston Marathon Weekend events.

El Paso returns as sponsor of the 5K race through 2013 and Aramco Services is set again as sponsor of the half-marathon after extending its support through 2014.  Chevron is the title sponsor of the marathon. More


Madison to Host 2012, 2013 U.S. Cyclocross Champs

USA Cycling

USA Cycling has selected Madison, WI as the host city for the 2012-2013 Cyclocross National Championships.  Additionally, the national governing body announced that for 2012 and 2013, the event will move from its traditional dates during the second week of December to the first week in January. The move  made to better align the event with the international calendar. More


Frederick Festival Drops Marathon, Increases Half Marathon Size

Frederick News-Post
The Frederick, MD Board of Aldermen tentatively and reluctantly agreed to bid farewell to the annual Frederick Marathon at the request of Frederick Running Festival organizers.Instead, the organizers plan to expand the half marathon part of the festival, increasing its capacity from 3,500 to 5,000 and moving it to a Saturday instead of a Sunday. Festival director Rachel Ridgeway said this year about 600 people participated in the marathon and 2,600 in the half marathon. More

Redlands Bicycle Classic Asks City to Waive Fees

Redlands Daily Facts

Redlands Bicycle Classic race director Dan Rendler has asked the Redlands, CA city council to waive the approximately $32,940 in fees associated with the race, which is scheduled for March 31 through April 3. The city has waived all fees for the Bike Classic for the past nine years but currently faces a $900,000 budget gap. More


Bike Companies Use Program Sales to Benefit Bikes Belong Grants

Bicycle Retailer

Cannondale and Shimano have aligned with Fuji, Giant, Specialized and Trek to fund the Bikes Belong Grant Program by participating in the Employee Pro Purchase Program. These Bikes Belong member companies collect a small donation from employees whenever bikes and equipment are sold at a pro-deal discount; this money in turn goes toward the grant program. More

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Cyclocross Series Switches Finale to Massachusetts

VeloNews

The North American Cyclocross Trophy series is switching its 2010 series finale from Long Island to Massachusetts, the series announced Friday.

The series had been scheduled to conclude with the Whitmore's Landscape Super Cross Cup, November 20-21 in Southampton, NY. But, because of a construction project, Whitmore's has changed venues and will no longer be UCI sanctioned. The NACT series requires its races to be UCI sanctioned. The NACT will now conclude November 27-28 at the Bay State Cyclocross in Sterling, MA. More


Dunkin' Donuts to Brew 12K Gallons of Coffee for NYC Marathoners

PR Newswire

Dunkin' Donuts is returning for a fifth year as an official sponsor of the ING New York City Marathon and will fuel runners by brewing 12,000 gallons of hot coffee in the marathon's Start Village.  The company will also set up cheering hubs at each of the Dunkin' Donuts restaurants along the marathon route.  More

Emerald Nuts Sponsors Final Five Miles


New Timing Company to Serve Rocky Mountain Region

BigNews.biz

Montana Timing, a race timing company based in Billings that offers state-of-the-art race timing systems for competitions throughout the Rocky Mountain region, has opened for business. The company plans to provide timeing service to competitive events include race running, triathlons, bike races, adventure races, and skiing. More


Syracuse to Host New Empire State Marathon in 2011


Achieve Fitness Events, LLC has announced that it will organize the inaugural Empire State Marathon and Half Marathon races to be held next October 16 in Syracuse, NY. The event will also include a four-person relay.

Newsmakers  
Dave McGillivray, Boston Marathon race director and president of DMSE Sports, Inc., has been selected for induction into the USA Triathlon Hall of Fame. McGillivray, decorated age-group triathlete Susan Bradley-Cox and six-time Ironman world champion Dave Scott will be inducted at the USA Triathlon Hall of Fame's annual banquet in Colorado Springs in January.  He has directed 150 triathlons including the 1990 ITU World Championship and the 1998 Goodwill Games triathlon.

Paco Borao of the Valencia Marathon in Spain has been elected as president of the Association of International Marathons and Distance Races (AIMS).  He succeeds Hiroaki Chosa of Japan who served as president for 20 years.
Mike Plant
Conferences
ORRC Race Directors Workshop
(November 6, 2010)
Workshop covering the basics of organizing a road race to be held at the Beaverton, OR offices of the Oregon Road Runners Club. 

Annual race directors' conference in Coral Gables, FL.

The Running Event
(November 15-18, 2010)
Running specialty retailer conference and trade show in Austin, TX.

USA Track & Field Annual Meeting
(December 1-5, 2010)
Annual meeting of the governing body for track & field, long distance running and race walking in Virginia Beach, VA.
Online Seminars
Social Media ROI - Making the Case for Social
Organization: Active Endurance
(November 10, 1 p.m. eastern)

Learn from Justin Ramers, director of online marketing for Active, how to measure your social media efforts and the impact it's having on your bottom line. More


Determining the Fair Market Value of Sponsorship Packages

Organization: IEG, LLC
(November 11, 2 p.m. eastern)
Learn how to use the industry-accepted valuation methodology created by IEG to create a system that justifies and spells out the rationale behind the prices of your deals. More

A Roadmap for Using Social Media
Organization: Run Walk Ride Fundraising Council
(November 16, 1:30 p.m. eastern)
Hear Jeff Risley, VP of Social Media at Barkley, cover how to get started with social media, give examples of events using social media well and preview what's next in the social media space. More
Career Opportunities

Race Director

Company:  Red Rock Company


Red Rock Company is an athletic events production company based in Tempe, Arizona.  In 2011 Red Rock will produce 12-14 triathlon, mountain bike and running events, including the inaugural Red Rock Tri, Rocky Point Triathlon, Flagstaff Barn Burner, Nathan Tempe Tri and Soma Triathlon.  We are seeking an experienced race director with a minimum 3-5 years experience.  Candidates must have experience as director of a minimum of 10 triathlons in established markets, at credible events.  Hours will be flexible and candidates must be willing to relocate to Arizona.  Salary DOE.  Email resume and cover letter to [email protected]


Sales Coordinator

Company: Sport Science


Assist in the company's success through direct marketing efforts and unique selling opportunities, creating incremental sales through outreach to current and potential customers. Develop relationships with Sport Science accounts to support direct marketing efforts, product launches, and capitalize on opportunistic selling events. Additionally, inside sales representatives will be called upon to spearhead unique selling opportunities that focus on non-traditional distribution channels, including fitness centers, screen printers, etc. In these cases, the inside sales representative would be tasked with developing prospect lists, refining pitch (with president and marketing coordinator), complete all outreach efforts, and, where applicable, attend presentations. Additional responsibilities include: attending and assisting with sales meeting, providing support to non-assigned accounts, attending and assisting with events where necessary, managing unassigned or under-served accounts, outreach to prompt reorder, and in general offering support to the sales department and other company-wide sales initiatives. To apply, please send resume and cover letter to Neal Caplowe at

[email protected].


Race Director

Company: Twin Cities in Motion


Twin Cities in Motion (TCM), the non-profit organization responsible for hosting a series of running events, including the Medtronic Twin Cities Marathon, is searching for a full-time Race Director. TCM is a fast growing corporation, host of a top ten U.S. marathon - The Most Beautiful Urban Marathon in America - and a year-long calendar of running events.  TCM has been a respected industry leader for the past 29 years.  TCM strives to give the best experience possible to runners, volunteers, sponsors, vendors, spectators and the local community.  Maturity, leadership and executive-level thinking are skill that are integral to the successful execution of the responsibilities for the Race Director position. More 


Media Manager
Company: International Triathlon Union


The International Triathlon Union (ITU), the world governing body for the Olympic sport of Triathlon is looking for a candidate to fill the full time position of Media Manager. The chosen candidate must have proven ability in the media field, and demonstrate the ability to work independently and creatively. We are looking for a highly motivated person who can work as part of a small but very close team. The position involves multitasking, flexible working hours and international travel. More 


Director of Business Development & Strategic Partnerships

Company: Atlanta Track Club


The Atlanta Track Club (ATC) is a non-profit organization dedicated to inspire and engage the community to achieve health and fitness through running.  With more than 10,000 members, the ATC is the second largest running organization in the United States. In addition to the AJC Peachtree Road Race, the world's largest 10K, the Atlanta Marathon and the Atlanta Half Marathon and Thanksgiving Day 5K, the Atlanta Track Club directs more than 25 running events per year. Reporting to the Executive Director, this is a highly visible, collaborative position which requires multi-tasking, prioritizing responsibilities and teamwork. This position ensures liaison between the ATC partners and the ATC's internal production teams such as: Marketing and Communications, Event Production, Registration, Outreach and Finance to produce strategic and well executed partnerships for the ATC.

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