Endurance Sports Business News - September 30, 2010

WTC Signs Ironman TV Deal with Australian Broadcasters

Trizone.com.au

World Triathlon Corporation has announced a five-year Australian broadcast rights partnership with Network Ten and One HD. The agreement between World Triathlon Corporation and Network Ten provides Network Ten and One HD with the exclusive Australian free-to-air broadcast rights for Ironman triathlon from 2010 through to 2015. The Ford Ironman World Championship, Ironman Australia and Ironman Western Australia events will be among the twelve one-hour programs aired exclusively each year on Network Ten's high definition sports channel, One HD. More

Georgia Marathon Signs Publix to Title Sponsorship Deal

The Atlanta Journal-Constitution

Publix is the new title sponsor for the Georgia Marathon and Half Marathon. The announcement was made Tuesday. Publix has a two-year contract with the race, which last year had about 12,600 finishers. It replaces ING, which had been the title sponsor of the race since its inception in 2007 but decided to end its sponsorship. "The timing was good," Publix spokeswoman Brenda Reid said. "We're looking at expanding our reach into the race and running community." More

Toronto Mayoral Candidate Critical of Marathon Road Closures

CTV.ca

Mayoral race frontrunner Rob Ford said he wants to take marathons off Toronto streets and into the parks after last weekend's Scotiabank Toronto Waterfront Marathon closed a number of downtown roads. He said the marathons could be held in Toronto parks such as High Park or Downsview Park, and on bike paths. "Every year, we have the same problem over and over again," he told CTV News. "People just say: 'Oh well, it's a marathon. We're just shutting down the city." More

Marathon Organizer Dismisses Idea of Moving to Parks

City Working to Ensure OC Marathon Does Not Harm Nesting Birds

Los Angeles Times

The city of Newport Beach, CA is trying to reach an agreement with the U.S. Fish and Wildlife Service on how to route the Orange County Marathon so that runners do not potentially harm the nesting grounds of an endangered bird as they pass through the Upper Back Bay area. More

Charleston Distance Run to Keep 15 Mile Distance

The Charleston Gazette

The Charleston Distance Run committee on Monday night voted down a proposal to change the 15-mile race to a half-marathon. Race director Aaron Allred had suggested a half-marathon as a way of reversing a decades-long decline in the race's participation and cited a nationwide increase in the popularity of half-marathons. But the committee chose to keep the 38-year-old event as it is - the nation's only 15-mile race with a reputation for a grueling six-mile stretch of hills. More

Active, Survey.com Team to Offer Custom Market Research

The Active Network

The Active Network has announced the launch of the Active Lifestyle Panel, a strategic alliance with Survey.com to offer targeted and custom market research that provides exclusive access to a highly engaged and motivated community of active consumers. The Active Lifestyle Panel is composed exclusively of consumers recruited from the Active.com family of media properties. More