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Endurance Sports
Business News |
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Latest News |
LA Marathon Signs Honda to Title Sponsorship Deal
PR Newswire
The Los Angeles Marathon and the American Honda Motor Company have announced that the silver anniversary edition of the race will be known as the Honda Los Angeles Marathon, launching a three-year partnership that includes naming rights and a variety of charitable, community service and marketing components. This is the first time in the marathon's 25-year history that the race will have a title sponsor. Honda has been a presenting sponsor of the marathon since 1995. More
K-Swiss, Trek Form Elite Triathlon Team
Competitor.com
K-Swiss and Trek Bicycle have announced the formation of the 2010 Trek/K-Swiss Triathlon Team. The joint venture between Trek and K-Swiss creates a high-level triathlon team, bringing together nine of the world's top international Ironman and Ironman 70.3 athletes. Members of the team include 2009 Ironman World Championship runner-up Chris Lieto and 2009 Ironman 70.3 World Champions Julie Dibens and Michael Raelert. More Toronto Considers Bid Process for Single Marathon in 2011
The Globe and MailToronto city hall wants the Scotiabank Toronto Waterfront Marathon and the GoodLife Fitness Toronto Marathon to bid against each other for the right to play host to a single "signature" marathon beginning in 2011. The proposal is a last-ditch move by city staff, who have been trying to push one race to the spring and relieve the traffic headaches that accompany two fall marathons within three weeks. More
Honolulu Marathon Expects JAL Support to Continue
Honolulu Advertiser
Japan Airlines has been the title sponsor of the Honolulu Marathon for 25 years and - JAL's bankruptcy filing notwithstanding - Honolulu Marathon Association president Jim Barahal has no expectation that will change this year or in the foreseeable future. More
USA Cycling Announces Mt. Bike Challenge Series Schedule
Cycling News
USA Cycling has announced the dates and venues for its 2010 American Mountain Bike Challenge (AMBC). All AMBC events will serve as qualifiers for the USA Cycling Mountain Bike National Championships on July 15-18 in Granby, CO. Entering its 14th year in 2010, the 21-race AMBC series will visit 16 states over a period of seven months. Action will kick off with the South Eastern Regional Championship Series (SERC) opener in Gainesville, Florida, on March 14, and will conclude with the Piney Hills Classic in Ruston, Louisiana, on October 24. More
FitPlanet, CRS Partner to Help Races Become Sustainable
FitPlanet has established a formal partnership with Council for Responsible Sport (CRS) with the mission of providing sporting events a clear roadmap for earning recognition as a sustainable event. FitPlanet has aligned its Pledge of Sustainability with the CRS standard so event organizers can use the pledge as a starting point for their work toward CRS certification. MoreBig Sur Half Marathon Receives Gold Certification
Ski to Sea Relay Gives Management to New Non-Profit
The Bellingham HeraldThe Bellingham/Whatcom Chamber of Commerce and Industry is handing off the responsibility for race administration to a new nonprofit group called Whatcom Events. Pete Coy, race director for the past three years, serves as president of Whatcom Events and will continue as race director. The Washington state race features more than 400 teams racing seven legs from Mt. Baker Ski Area to Bellingham Bay on Memorial Day weekend. More
Durango's Iron Horse Bicycle Classic Entries on Record Pace
The Durango Herald
Cyclists are registering for Durango, CO's 39th annual Memorial Day weekend Iron Horse Bicycle Classic at a record pace, said race director Gaige Sippy. "We have filled (2,500 limit) around March 10 in the last two years. At the current rate it appears we will be full by mid- to late-February," he said. The signature event pits riders against machine, in which cyclists race a Durango & Silverton Narrow Gauge Railroad steam locomotive from Durango to Silverton. More
Plans Made for Cycling Monument in Boulder Park
Daily Camera
Former Coors Classic race director Michael Aisner and his friend, landscape architect and sculptor Kimmerjae Johnson, plan to build a monument in North Boulder Park that will be a tribute to cycling. The park served as the finish line for the Red Zinger and Coors Classic bicycle races in the 1970s and 1980s. The monument will include a sweeping metal swirl, a stone archway, landscaping and video of the races. More
TrainingPeak.com Partners with RnR Marathon Series
TrainingPeaks.com has been selected as the official training and nutrition software of the Rock 'n' Roll Marathon Series. This strategic partnership will offer participants interactive training and nutrition software together with expert training advice for runners on training for a marathon or half marathon designed by running expert Matt Fitzgerald, author of dozens of books on training and editor of RunNow.com and Competitor.com. More
Always Advancing Expands Business to Europe
Always Advancing, the manufacturer of medals and awards, has expanded its business to Europe with an agreement to produce the finisher medals for the United Kingdom's new Brighton Marathon, AA president Chris Seiler has announced. The April 18 Brighton Marathon, directed by British international runner Tim Hutchings, expects to attract over 10,000 runners for its first year.
GNC to Sponsor Pittsburgh Marathon Expo
PR Newswire
Sports nutrition retailer GNC has agreed to be the presenting sponsor for the GNC Live Well Pittsburgh Health & Fitness Expo. The expo preceeding the May 2 Dick's Sporting Goods Pittsburgh Marathon is expected to attract 35,000 visitors. More
Oakland Raiders Support Oakland Running Festival
The NFL's Oakland Raiders has teamed up with the City of Oakland to support the inaugural Oakland Running Festival, sports marketing and event management company Corrigan Sports Enterprises has announced. The Raiders will sponsor the first mile of the marathon course and the Raiderettes will also be in attendance to cheer on runners as they cross the finish line of the March 28 race. More
In Motion's Flanagan: 30 Years Produces Lots of Stories
The San Diego Union-Tribune
San Diego-area race producer Lynn Flanagan of In Motion, Inc. is featured before the 2010 running of the Carlsbad Marathon and Half Marathon. More
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Newsmakers |
Robert Burbank has been hired by Cannondale Bicycles as its new general manager. He starts on February 15. Burbank brings a diverse background in global brand management, sales, business development and operations, mostly recently as global vice president with Burton Corporation.
Brad Culp, formerly with Triathlon Magazine, has been named to the position of media manager with the International Triathlon Union in Vancouver, BC. |
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Conferences |
(January 31-February 2, 2010)
Annual conference for the running industry in Carlsbad, CA.
Race Directors Conference
(February 6, 2010) Association of Running Event Directors' annual training conference for Chicago area race directors.
Symposium for triathlon race directors in Colorado Springs, CO.
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Online Seminars |
(February 11, 2 p.m. eastern)
Learn how to make interactions with audiences more meaningful, how to use sponsorship to make your other marketing tools work harder, and how to do it all cost-effectively.
A Sponsorship 101 session that will allow you and your team to hit the ground running. You will be immersed in the who, what, why and how of sponsorship, enabling you to enter discussions with potential partners with a full understanding of what makes sponsorships successful and win-win-win propositions for sponsors, rightsholders and their audiences. |
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Career Opportunities |
The overall objectives of this department will be to create and oversee the development and technical aspects of all production while working with the Business Development & Marketing Strategies Department developing models that result in event services contributing to the overall profitability of the organization.
Director of Marketing
Suunto is a multinational company, and a part of the Amer Sports portfolio of Salomon, Bonfire, Wilson, Atomic, Precor and MAVIC. Suunto specializes in precision instruments and Wristop computers used for Scuba Diving, Outdoor Adventure, Heart Rate Monitoring, Gym Equipment, and the high end luxury watch markets. Suunto is a rapidly growing brand within the portfolio and is looking for a dynamic individual to become a part of the North American Team.
Product Manager
Company: Reynolds Cycling
The Product Manager is responsible for leading product planning and deliverables execution within the entire product portfolio. The primary focus will be on identifying market opportunities (regionally and by market segment) and leading the identification and development of new products and platforms to profitably address and grow these opportunities. This also includes gathering and prioritizing product and customer requirements, defining the product vision and strategy, and managing the product throughout the OE and Aftermarket product lifecycle. The Product Manager is the bridge between Product Engineering and Sales and is required to ensure delivery of winning products that fulfill cost, revenue, profit, ROIC, timing, and customer satisfaction objectives. The Product Manager's job also includes ensuring that the product and marketing efforts support the company's overall strategy and goals.
Road/Tri Product Specialist
Company: La Bicicletta
La Bicicletta, a destination road, triathlon and track bike store in Vancouver, BC needs a full time staff member starting February 2010. Good knowledge of high end road and triathlon bikes a must, a strong understanding of Campagnolo is an asset. We offer a relaxed environment with a strong customer focus.
Senior Product Manager, New Business
Company: Pacific Cycle
This is an exciting opportunity to have responsibility over major product lines of a fast growing, branded consumer products company. We are seeking an individual with enthusiasm for product development to work with overseas suppliers on sourcing and developing our lines line of InStep and Schwinn brand baby joggers and bicycle trailers, as well as PlaySafe brand backyard play products. This position directs design improvements and product changes and works to bring new products to market efficiently and cost effectively. This position makes frequent visits to Asian suppliers.
Marketing Director, Apparel Footwear Group
Company: Dorel Industries
Apparel Footwear Group (AFG) is a division of Dorel Industries, developing, manufacturing and marketing apparel and footwear under SUGOI, Cannondale, GT, Schwinn and Mongoose. The primary responsibility of the marketing director for is to accelerate the growth rate of AFG's business by executing clear and powerful marketing objectives, strategies and tactics. The marketing director helps set and realize the goals of AFG's overall strategic plan, while leveraging new opportunities for growth.The marketing director is the architect and guardian of AFG's brand building, activation and marketing efforts as the organization develops its marketing, sales distribution channels and product categories. The marketing director outwardly focuses to move the company to higher levels of brand recognition and increased sales. Remuneration: $80,000 - $100,000 annually dependent on experience. To apply e-mail resume and cover letter to HR@sugoi.com. | |
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The Endurance Sports Business News is a free, weekly newsletter produced as a service of OSE Productions, Inc. To subscribe additional recepients, please have them click on the Join Our Mailing List button and fill out the required information. To find out about advertising your products or services on the Endurance Sports Business News or other services OSE Productions provides to the endurance sports business community, please visit us at www.oseproductions.com or call Paul Banta at 503-969-4147. | |
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