September 24, 2009
In This Issue
Latest News
Newsmakers
Conferences
Online Seminars
Career Opportunities
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Endurance Sports
Business News
 
Latest News
 
Brooks Sports to Sponsor Rock 'n' Roll Marathon Series
Compeititor.com
The Competitor Group has announced an exclusive and multi-year agreement with Brooks Sports, to become the official footwear and apparel partner of the Rock 'n' Roll Marathon Series. Brooks will be the official footwear and apparel partner for the Rock 'n' Roll Marathon Series, and its sister brand, Moving Comfort, will be the official sports bra for the series. The agreement begins with the inaugural Rock 'n' Roll Mardi Gras Marathon and Half Marathon in New Orleans in February 2010. More
Philly Distance Run to Become RnR Philadelphia in 2010
 
Saucony Run for Good Foundation Awards Grants 
 
The Saucony Run for Good Foundation, established to help combat childhood obesity by providing financial support to community-based youth running programs, has announced its latest round of grant winners. The seven grant recipients include organizations from Missouri, Maine, and Mississippi, a state with the highest rate of obese and overweight children (44.4%) in the country. Since the program's 2006 launch, the Saucony Run for Good Foundation has given more than $500,000 in grants to more than 50 organizations nationwide-all dedicated to promoting the sport of running as part of a healthy, active lifestyle among children.     
Collective Brands Renames Stride Rite Corporation 
 
ASICS to Open First U.S. Store in Manhattan
SportsOneSource Media
ASICS plans to open its first store in the U.S. this fall. 
The store at at 42nd street and 6th Avenue in Manhattan will open October 19. The location will focus exclusively on  running with the opening timed around the November 1 ING New York City Marathon,  which ASICS sponsors. The Manhattan location marks ASICS third store with the others in Tokyo and London. More 
 
SKINS, USA Cycling Upgrade Agreement Through 2012
SportsOneSource Media
SKINS and USA Cycling have announced the upgrade of their partnership agreement in order to equip the athletes of USA Cycling. Beginning in February 2010, SKINS will provide its full range of competitive cycling apparel to USA Cycling athletes across the disciplines of road, track, mountain and cyclo-cross. The three-year agreement will remain in place through the 2012 Summer Olympic Games in London. More 
 
XTERRA Holds U.S. Championships at Utah Resort
Deseret News
The XTERRA national off-road triathlon champions will be crowned Saturday at Utah's Snowbasin Resort when a few hundred regional qualifiers begin the day with a brisk swim in Pineview Reservoir and then ride mountain bikes from the water's edge through some of the area's best single track up the mountain to Snowbasin, where they will finish with a hearty run through the trails of the Wasatch-Cache National Forest.  The winners will compete for more than $80,000 in prize money and a chance to race later in the year at Hawaii in the XTERRA World Championship. More 
 
Dallas' Retailer Run On! to Expand to San Antonio
 
San Antonio Business Journal
Dallas-based running specialty store Run On! has announced that it will launch its first San Antonio location later this year. Run On! will open the new store in the Alta Vista Shopping Center in the Stone Oak area. This will be Run On!'s fifth store location - all of which are in Texas Michele Allen will serve as the San Antonio's store co-owner and manager. More
 
Diadora Selects Trialtir-USA as Cycling Products Distributor
SportsOneSource Media
Diadora Sport Srl of Caerano San Marco, Italy appointed Trialtir-USA of Houston, TX as the U.S. distributor for Diadora cycling shoes and accessories. More
 
Akron Marathon Sees Jump in Race Registration
Ohio.com
This year's Road Runner Akron Marathon, to be run this Saturday - is enjoying an 87 percent spike in registration and could top 10,000 participants. ''This is an incredible situation to be in,'' said Anne Bitong, executive director of the Road Runner Akron Marathon. ''Our team was forecasting conservative registration this year due to the economy, but we've been pleasantly surprised by the increase in current registration numbers.'' More
 
Big Sur Half Marathon Sells Out at 6,000
Monterey County Herald
The seventh presentation of the Big Sur Half Marathon on Monterey Bay sold out last Friday, nearly two months ahead of the November 15 race day. "This event continues to increase in popularity," said race director Wally Kastner. "We've grown the field every year, and we keep selling out earlier." This year's cap was 6,000 for the Half Marathon and an additional 1,000 for the 10-Miler. More
 
Terry Bicycles Signs License Agreement with ASI
SportsOneSource Media
Terry Precision Bicycles, the women's cycling company, signed a license agreement with Advanced Sports, Inc. (ASI) to distribute an expanded line of women's performance and lifestyle bicycles.  ASI is an established leader in the design, development and production of bicycles producing more than 250,000 units worldwide in 2008 under its primary brands Fuji, SE, Kestrel and Breezer, as well as various private label models. ASI will manufacture, sell and distribute the Terry line of women's bicycles worldwide that will be available for sale Spring 2010. More 
 
Malibu Marathon Wins City Council Approval
NBC Los Angeles
The Malibu City Council voted unanimously last week to allow Forever Runners LLC to operate the inaugural Malibu International Marathon & Half Marathon on November 15.  The marathon will start at the Camarillo Airport and run through the flat farmlands of Ventura County before completing the race along Pacific Coast Highway. The half marathon is the last half of the marathon course. More
 
Pasadena Marathon Happy with Date Change
Pasadena Star-News
The move of the Pasadena Marathon to February 21, caused by the Los Angeles Marathon's change from May to March 21, has become a plus according to Israel Estrada, executive director of Pasadena Forward, the nonprofit producer of the marathon, half-marathon, bike tour and 5K and fun run/walk. "It does affect us, but I think in a positive way," Estrada said. "And a lot of people in training for the full L.A. Marathon may do the half-marathon with us as training for that." More
Newsmakers
 
Scott Sible, president of Merrell, has announced that he will retire at the end of the year.  Sible took over Merrell in the U.S. in 2002.
Conferences
 
Portland Marathon Event Director's College
(October 1-3, 2009)
Annual conference in Portland, OR.
 
(November 5-7, 2009)
Annual conference in Hollywood, FL.
 
(November 7, 2009)
Third annual symposium in Marathon, Greece
 
The Running Event
(November 9-12, 2009)
Conference and expo for the running specialty store community in Austin, TX.
 
(December 2-6, 2009)
Annual meeting of the sport's governing body in Indianapolis, IN.
 
Online Seminars
 
Organization: IEG, LLC
(Available through October 31, 2009)
IEG's flagship training seminar on the fundamentals of selling sponsorship-updated with additional information to help address the economic situation faced by prospective partners. 

A Practical Guide to New Media
Organization: Road Race Management
(October 7, 2009, 1:00 p.m. eastern)
Jimmy Hendricks of Artistic Hub leads this seminar on using new media to benefit events.
 
Organization: IEG, LLC
(October 8, 2009, 2 p.m. eastern)
A Sponsorship 101session that will allow you and your team to hit the ground running. Led by William Chipps, senior editor, IEG Sponsorship Report.
Career Opportunities
Senior Manager, Marketing Partnerships
Company: New York Road Runners
 
This position will serve as a liaison between New York Road Runners (NYRR) sponsorship clients and NYRR's internal production teams; Communications and Brand Management, Event Production and Development Registration, IT and Event Scoring to produce cutting edge, strategic, well executed programming for NYRR. It also requires demonstrable leadership internally with direct reports and colleagues, and proven management experience which includes the development of employees. This is a highly visible, collaborative position which requires multi-tasking, juggling of priorities, leadership, patience and team work. Key responsibilities are built upon the intersection of client strategy, NYRR brand strategy and top notch client service in a high paced, ever changing environment. 

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