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There are Salespeople & then there are Shop Assistants.
There are shop assistants:
Some retail employees only start thinking about their
job when
they walk in the door, stop thinking about it when they walk out and
think as little about it as possible in between. They take their Shop
Assistant's Industrial Award literally. They assist the shop. More
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As of today, there are only 73 sleeps until Christmas Day. Are you, your shop and staff ready for the Christmas rush? If you're almost there but might need some fresh ideas check out our Christmas specific eBook offers in The Shop Shop.
And, no doubt, you've been hearing lots about Social Media with people talking about their blogs, their Facebook pages, their Twitter lives and on and on it goes. But how does it relate to your business? Check out the links in the Social Media article and have a look at SourceBottle. Seriously, you can't ignore the impact of social media any longer...(even though you want to). You'll see why when you look at the links.
I've redone the website, made it easier for you to get around and find 'stuff'. So visit us here and have a browse... more 'stuff' is getting adding every week, so check back regularly. Hope you like!
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73 Sleeps until Christmas
 No doubt your Christmas stock has arrived, or is arriving, for your run-up to Christmas. It's important you start planning out how you're going to handle these coming weeks - from shop security, to merchandising, to staffing, to promotions and offers. To help you, we have two ebooks that are must-haves: Jingle Bells, Christmas Sells and 52 Terrific Tips for Christmas - both are available from our shop for a special package price of only $20.00. Click here for details
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Christmas & Store Security
Security
during the festive season is even more challenging than normal.
Shoplifting incidents are more widespread - not helped by beautifully
merchandised Christmas displays and the sheer volume of traffic coming
into the store, which makes monitoring what is going on even more
difficult. More...
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Social Media
 There's a lot of talk about social media (Facebook, Twitter, Digg, blogs, and more): what it is, how it works, the impact it has on business. Most retailers, however, have been very slow in take-up. Why? I don't think we understand it. So, to that end, check out these links: The Social Media Revolution
Companies Use Social Media to reach consumers and How a Retailer Should Budget for Social Media and start your journey into interacting with your customers, your local area and the world, in real time.
btw: here's an example of what's going on 'out there'. Could this happen to you?
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Own your niche...have your say
 Many of us, particularly small retailers, find it hard to get heard through 'regular media' outlets. If you're wanting to own your niche and be heard you might want to check out SourceBottle - a free subscription service that sends 'call outs' to sources (ie you) for journalists and bloggers. You can also find them on Twitter. Its a great service and you should check it out! |
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Thank you for being a valued subscriber and I hope there's food for thought in this issue of ShopTorque.
You might like to follow me on Twitter. Just go to:
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Health and Wealth to all!
Debra Templar
Australian Retail Services Pty Ltd
www.retailservices.com.au
www.twitter.com/DebraTemplar
Skype: debra.templar
Email: debra@thetemplargroup.com.au
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