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Bottom Line: Its About Selling
 Retailing is about selling. Everything we do is about having customers purchase merchandise from us.
We make our shops look nice so that customers will buy more merchandise.
We advertise so that more customers will buy.
We promote so that more customers will buy.
But if we do everything right - we have the best displays, the best
location, the best advertising, the best promotions, the best
merchandise, at the lowest possible price - and a staff member ignores or insults a customer - it's all for nothing. Read more...
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Can I Help You?
Retail Selling eBook
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Sales Know How for Sales Reps eBook
Read more...
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19 weeks until Christmas!
Now is the time to check that 'selling' is actually taking place - as opposed to relying on customers 'buying' from you.
When its all said and done, business boils down to selling something ... whether a product, service or concept. What are your sales like?
This month's newsletter concentrates on one thing: SELLING. Enjoy!
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Bumping ... a sales technique
Too many small business people spend inordinate amounts of time and money trying to increase their profitability by attracting new customers, when all along they're allowing a goldmine of profits to slip by right under their nose.
Read more...
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Up-Selling
Up-sells are offers made to customers for larger, more expensive products and services. Many business people think up-sells are bumps, but in reality an up-sell is the process of persuading
buyers to purchase either a premium version of the same product or an
additional premium package of products or services.
Read more...
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Cross-Selling
Cross-selling is similar to up-selling; however, it happens over a longer period of time. Another word for cross-selling is "back-end selling". If you've ever heard of the term "back-end", then you already know about cross-selling.
Usually cross-selling to your customer comes after you have established a relationship with them over a period of time and they have purchased one or several products from you already.
Read more...
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Central Coast + Hunter Business Collaboration Forums
No
business is an island.
In these times it is vital to share experiences, access quality information,
discover new methods and network with other businesses - to keep your business
healthy and to grow it into the future.
The NSW Business Collaborations Forums are being presented in the Hunter and on
the Central Coast for the owners, operators and senior managers of local
businesses, organisations, government departments and agencies. The Forums aim
to get business talking - at all levels, across all industries -
with the objective of informing and motivating the individual as well as
assisting the recovery of the local economy.
The full day conference program features keynote presentations from Tony
Gattari (who was responsible for the outstanding success of the Harvey Norman
Computer franchise); Steven Bradbury, OAM, Australia's first gold winter
Olympics medallist; Jaye Radisch, CEO of the Council of Small Business of
Australia; and Joss Evans, CEO of Innovic and International Committee Member of
Small Enterprises of Australia & New Zealand.
Read more...
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Check out our Good Stuff page for more articles on Selling, Service, Visual Merchandising, Buying, Inventory ... and more. Check out Retail Leasing for tips on leasing issues by Hymie Zawatzky.
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Thank you for your interest and have a profitable August!
Debra Templar
Australian Retail Services Pty Ltd
Follow: www.twitter.com/DebraTemplar
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