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Australian Retail Services Newsletter
It's all about CUSTOMER SERVICE!
14 July 2009
In This Issue
Customer Poll
What if this happened to you?
Service Pitfalls
Customer Service Facts
Customer Poll
poll
Thank you to everyone who took the time (1 minute)  to complete our customer poll. 
For those who haven't yet had their say, please CLICK HERE and let us know your opinion on your customers - or customers in general.
The poll will close this Friday, 17 July and the results will be in our next newsletter.
Many thanks, in advance.
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"Being on par in terms of price and quality only gets you into the game. Service wins the game."

Tony Alessandra
What if this happened to you?
AIRPORT BAGGAGE
It's not nice when a customer complains (though it could be argued that it is even worse when they don't because you can't do anything about it). But for most of us, at least our customer complaints aren't broadcast to over a million people in just a few days. That is just what has happened to United Airlines when the baggage guys downstairs were a little disrespectful when unloading a customer's guitar. Click here to see what happened

Service Pitfalls
shouting
We all know that a positive tone and language are highly important when it comes to good customer service, but many retailers still use phrases that may give the wrong image and negatively impact our customers' shopping experience.

The following phrases used in a customer service setting can kill a sale and possibly lose a customer.  Here are some sayings retailers should avoid:  Click here
Customer Service Facts
service words
Reducing customer defections can boost profits by 25% - 85%.  In 73% of cases, the organisation made no attempt to persuade dissatisfied customers to stay;  even though 25% said that a single apology would have prevented them from moving to the competition.  Source:  NOP
80% of complaints received by an organisation are likely to have poor communication as their root cause, either with the customer or within the organisation itself.  Source:  Unknown
More
Thank you for your support and your comments regarding the newsletter (most of which have been complimentary...).
If you use Twitter - you might want to follow Debra on www.twitter.com/DebraTemplar.
Have a profitable month - treat your customers well - and continue marketing!
Sincerely,
 
Debra Templar
Australian Retail Services Pty Ltd

and Remember:  You can't bore your customers into buying your product!