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'Surprise Special of the Week' Idea
For a three day period each week feature a different product at a special discounted price. Do not advertise this product or the price but promote the concept, letting it be known that there is a "Surprise Special of the Week" every Tuesday through Thursday (or whatever days you select).
The objective is to get customers to visit the shop weekly to see what the special will be. Have a placard in the window announcing "Sales Special of the Week Available Today". For more sales ideas visit Good Stuff for free articles or the Shop for Brain Mush Antidote or Spreading the Word Without Going Broke
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Its July! And many of you are getting ready to buy for the next season - knowing you're over-stocked. Rather than simply putting the stock in the back room and pretending its not there, now is the time to get it moving.
It's also time to plan how much you can afford to buy in your forthcoming buying negotiations.
If you have stock issues visit our Shop and consider Controlling Your Buying; Managing Your Stock and/or Retailers' Survival Kit.
For those of you wanting fresh ideas for Sales and Promotions, visit our Shop and look at BrainMush Antidote for Retailers and Spreading the Word Without Going Broke...
And for those who still aren't collecting email addresses, take advantage of our FREE email/sms contact form, available on our Good Stuff page (see article below).
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Getting Your Profile Right
 To determine the optimum stock mix, retailers must first identify their core merchandise - that is, the merchandise that makes the statement that defines the range. Then, using this core stock as a foundation, they can build the rest of the range to complement and augment it as follows: FRINGE STOCK (special) SUPPORT STOCK (selective) KEY STOCK (never out) CORE STOCK (never out) More
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The Easiest Sale
 The easiest sale to structure is one that requires you to just look at everything in your shop. Look at every colour. Look at every size. Look at every shape. Then act.
I'm talking about a series of one-day sales, each featuring a particular category of products. These one-day sales can be held one day a week, one day a month, on consecutive days, or even every single day during an entire month.
One day put everything that is red on sale, on a second day everything blue, the next day yellow. Then when you get tired of colours, put everything that is round on sale, everything that is square on another day, and so on... More
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Collecting email addresses ... quick, affordable marketing
 Reduce your marketing costs and start to send out information and offers to your existing customers via email or sms. Fast. All you need to do is ask for your customers' email address and mobile phone no. To assist you in this I've put together a Word email/sms template. Just fill in your business name, you and/or your team name, and insert a photo that best represents your business. Then print them off (colour printer looks best) and put them on the front counter. Voila! You're now collecting email addresses and building a database for future marketing. AND, I'm giving you this postcard Free of charge. Click here to get your copy. (Scroll down the page to Small Business Marketing and click on EMAIL + SMS Collection) |
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Hope you successfully completed your annual stocktake. It seems like the perfect time to make New Year resolutions (it is, after all, our new financial year...). What will yours be?
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And remember, you can't bore people into buying your products!
Debra Templar
Australian Retail Services Pty Ltd
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