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Volume 5

June 2009


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Mission
Statement

To Optimize Every Opportunity With Zealous Enthusiasm For Every Client By:


·Providing research that will help interpret who the customer is and audit how a business is performing and competing in a market.
·Building customized strategic sales and marketing action plans that help organizations improve results and build long lasting relationships with customers.
·Developing and delivering training which provides the necessary tools to improve performance, manage and measure process, and establish goals to produce desired results.
·Having business event logistics handled perfectly every time by our team of experts.


Vision Statement
 
To be a respected international business that strategically helps organizations to attain their own visions - and our associates achieve their goals - through research, training, sales and marketing plans, and business events.

MEETING PLANNER'S TIP #33
Keeping a sign-in sheet for all attendees will ensure the accurate amount of people the venue is charging you for.
- SBC, Inc. 
Quick Links
56 Meeting Planning Tips


Headquarters
13230 Evening Creek Dr.
Suite 213
San Diego, CA 92128

Office 858-679-1805
Fax 858-668-3142

MASTERING CONFIDENCE


It's easily lost, dangerous in large quantities, and elusive to pin down. Learn how to maintain - and wield - the perfect amount of confidence.

by Andrew Tilin

     During these rough times, it's easy for your confidence - like so many other things - to spiral downward. You probably find yourself asking a slew of questions: Where did I go wrong? Should I have changed directions back in, say, 2007? What if I had been more assertive? Listened to others? What should I do now to improve my situation?

     It's not always comforting to know that you're not alone, but it is the truth. You can be sure that your employees or subordinates, as well as your clients, are asking themselves the same sorts of questions, with one key difference: They're looking to you for reassurance. So whom do you turn to? That's where BNET's guide to mastering confidence comes in. We'll tell you what confidence is, how everyone from scholars to the Marines holds on to it, and how you might gain more of it. And we'll give you proven methods for putting yourself into the right mind-set for each and every workday.

"No single customer in the history of recorded time has ever said "Your price is too high"
and meant it."


-- Chuck Reaves

Viral Marketing: Catch it!

by Jaclyn L. Horwitz, CMP    

     There are infinite opportunities to gain publicity and knowledge with Viral Marketing. As most of you know this buzzword refers to the marketing methods that utilize Social Networks to increase brand awareness.  Social Networking can create the potential for exponential growth in personal and professional exposure.  You need to spend your time wisely and take advantage of the sites such as Linkedin, Twitter, Facebook, Plaxo, iMeet and many more.  If you need to learn more about how to Twitter visit How To Twitter.
     I have gained business deals by joining specialized groups to connect with like minded business professional and then answering blog questions or responding to event planning inquires.
     Small business owners as well as large corporations can continue with business growth with free online connections.  Take action; Create your profiles, add your current contacts, join groups, answer questions, and get introduced to the people you want to know in lighting speed time.
     Continue reading on pg. 15, please click here
    
Jaclyn Horwitz is director of sales for Strategic Business Communications. She is also SDMPI's director of Recruitment.
SBC Updates

    SBC is pleased to announce that it's President, Jim Hernandez, was  inducted as a member of the Board of Directors for the San Diego North Chamber of Commerce.  Jim has worked for over 30 different companies, in 31 different countries, across four continents. His experience as an international business consultant is expected to diversify the outlook of the Chamber.
      The SDNCC, will host a Meet and Greet on June 17th from 5:00 - 7:00PM at Unicorn Jewelry in Rancho Bernardo. This will be a free event for all  members and $10 for non-members.


"OOZE" Award Recipient!
    
    
Strategic Business Communications would like to award Confidential Restaurant & Loft with the Strategic Business Communications OOZE Award for June 2009. The OOZE Award is our way to show our appreciation for the outstanding attitude and follow through of the entire staff at the Confidential Restaurant & Loft. 
     Confidential Restaurant & Loft located in the heart of San Diego's Gaslamp Quarter is a smart and stylish venue. It has a contemporary design with exposed brick walls, international tapas menu (designed for sharing), and a DJ booth upstairs.
     We want to show that the standard of service is just a standard, but those who go above and beyond should be recognized and awarded. That is how we developed the OOZE Award. We want to express our gratitude to the Confidential Restaurant & Loft for demonstrating what we at SBC believe to be outstanding, not only in theory but in the practice of every staff member at the restaurant.

     When Jim Hernandez and his wife dined at the Confidential Restaurant & Loft back in April, they were pleasantly surprised with the excellent wait staff and the delicious food. Jim's experience was so overwhelming that he nominated the staff at the Confidential Restaurant & Loft for the Strategic Business Communications OOZE Award. "They are amazing because everyone on the wait staff was extremely nice and made sure to give prompt service (not to mention the food was absolutely delicious)" Jaime "Jim" Hernandez, President, Strategic Business Communications, Inc.
     Using the Strategic Business Communications OOZE standard, it is clear that the Confidential Restaurant & Loft exemplifies customer service. This means everyone at the venue is making sure they do the best they can for their customers, ALL the time.
 
CONGRATULATIONS TO THE SAN DIEGO
CONFIDENTIAL RESTAURANT & LOFT!!!

Sincerely,
 
SBC, Inc.