Using Case Studies & White Papers
Case studies and white papers are powerful marketing tools with multiple uses:
On Your Website
Improve search results by adding lots of technical words to your website. The more keywords the better!
Build Your Database
Offer the case study in exchange for registration to capture email addresses.
As an Article
Team up with another company to showcase a technical process that will help other manufacturers. Trade publications and websites are always looking for material like this if it is well written.
A Promotional Piece
Print your case study or white paper and include it in your brochure or marketing package; use it as part of a direct mail package; or create an email newsletter with it.
White Papers vs. Case Studies
What's the difference between case studies and white papers? Simply put, a case study focuses on a specific example of a product or process, while a white paper is more general information.
Which is best for your company?
it depends on your marketing plan and goals. Learn more about case studies and white papers and see examples of each.
Call me at 978.921.2650 to discuss a case study or white paper for your company.