Does your website make sense for your business?
With new search engine friendly ways to add interactivity to websites, I'm using new techniques to display videos and slideshows as they make sense for my clients. A little interactivity is a good thing, but the more complicated your website is, the slower it downloads and the less accessible it is to search engines and handhelds.
As the Greeks say, "Everything is good in moderation", and that's my philosophy when it comes to interactivity. A little interactivity goes a long way, and the most important thing is the message. If your website is too busy with interactive menus and slideshows, your visitor may not want to wait. Or he/she may feel overwhelmed and not know where to click. Easier to click the back button and go to the next company in the search.
Better to have one strong graphic that tells the story of your company and grabs interest. What's your company's core message? The one big benefit that sets your company apart from the competition?
In designing a slideshow for my own website, I tried to look at my company from a client's point of view. What do I do better than anyone else? What is my core business message? In the process, it suddenly came to me. Websites that make sense.
Why websites that make sense?
The Internet is complicated. People are barraged with messages and information. Don't add to the clutter! Present your website's information clearly and concisely, with professionally written, search engine friendly content that leads your customers through the buying process.
Websites that make sense for your company
- Clearly written and organized to make sense to your customers
- Designed with the latest technology for accessibility to search engines and handheld devices
- Content professionally written for you to save time
If you'd like to discuss a website that makes sense for your company, give me a call at 978.921.2650 or send me an email.
Melanie Dukas Communications