Google changes search algorithm to favor new content
In an effort to compete with more timely services like Facebook and Twitter, Google recently made a major change to its search algorithm. The new "freshness algorithm" was developed to favor new content over old content.
Although Google is constantly tweaking algorithms, this is the second major change to search algorithms this year. In February, Google made another major change to raise rankings for sites with high-quality content ahead of "content farms", which are poor quality sites with mindless articles packed with keywords to attract searches.
Improving search results for your company
What does this mean for your company? There's no substitute for quality content. Providing your customers and prospects with fresh, well-written content not only meets their needs, it also raises your search results.
Give your customers what they want - clear, concise, timely information about your products and services.
Times have changed. There's no excuse for poorly written, outdated content. Your site's visitors expect to find what they're looking for quickly and easily. And they expect it to be current. After all, isn't that the point of the Internet?
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