Choosing domain names that increase website traffic 

tipsWhat's in a Domain Name?

The basic definition of a domain name is the name that identifies a website, i.e. www.yourwebsitename.com, but in reality, a domain name is much more than that. In fact, one of the most important jobs of your domain name is search engine optimization.

The first thing that search engines look for is the domain name. So if your domain name is a search term that you expect people to use, your site will come right to the top.

It sounds simple, but with the proliferation of domain names, many of the popular search terms are no longer available. However, if you are creative, you can still find some good options to increase your ranking.

Call 978.921.2650 to discuss domain name strategies for your site.

Melanie Dukas Communications
Dear ,

A domain name is one of the most basic components of a website. It's also one of the most important. A domain name is more than the name of your site.

This month, read about choosing a primary domain name as well as securing additional domains for search engine optimization. If you'd like help brainstorming for domains to increase traffic to your site, give me a call at 978.921.2650.


Melanie Dukas

primaryChoosing a primary domain name

You'll want to start with a primary domain name to use as the name of your site. For the sake of consistency, you only want to use one domain name for your marketing purposes so people will remember it.

In choosing your primary domain name, here are some factors to consider: 


Always use .com if possible. People automatically assume your website will be .com and they won't remember anything else. Sometimes you will have to make an exception to this rule to get the name you want, but try to stick with .com if you can.


Long or short? Choose a domain name that people will remember. If your company name is long, you should have a long domain name. People are much more likely to remember the name of your company than some abbreviation you create. Short domain names are better if you can find a meaningful one, but if what you want isn't available, you'll have to be creative. A good strategy is to add a keyword to your company name. Something easy to remember that will also improve search results.


addBuying additional domain names

Domain names are inexpensive and going fast, so buy as many as you can, as long as they make sense.


Here's where the search engine optimization strategy comes in.
Although many of the good names are taken, you can still buy domains that will improve your search results. Domain names can be up to to 67 characters, so as long as your keywords are included, you can add other words to make it unique. If it's too difficult to get your primary keywords, use secondary words if you have to. You may not get as many results for the main search term, but you can still increase traffic.


Call me at 978.921.2650 or send me an email for more information or a free consultation. I'm always happy to help. 

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