|Online Persuasive Writing Techniques|
According to Michelle Howe's book, Turning Browsers into Buyers, The basic techniques for writing sales copy for the web are:
Of course, there's a lot more to it than that, but if you are a good writer, you can incorporate these techniques into your writing for the web.
- Attention: First, grab the visitors attention with a compelling headline and/or graphic.
- Problem: Clearly describe the problem to the reader from their view point. Empathize with the customer.
- Solution: Introduce your product or service and clearly explain how it will solve their problem. Focus on benefits and show evidence like testimonials and statistics.
- Action: What do you want them to do? Let them know and make it easy. If you want them to buy online, overcome objections like price, offer them a guarantee, and assure them that they can trust you.
Or, if you prefer to hire a professional, give me a call at 978.921.2650 or send me an email for a free consultation. I'm always happy to help.