Websites for Any Budget

Everyone needs a presence on the Web, and with all the options available to small companies, there's no excuse not to have some sort of website. Here are some of the different options available to small companies and the pros and cons of each:

Do-It Yourself Pre-Designed Template
No website budget at all? - We've all been there. You have to start somewhere and your cash is limited, so what are your options? The best place to start is with some sort of pre-designed do-it-yourself template. I haven't looked into all the options for templates, but there are many and you'll just have to do the research yourself to see who offers the best deal. Some of these templates are easier to work with than others, and most offer free trials.

Pros & cons of pre-designed templates

Pros of template sites:

Inexpensive - For a few dollars a month, you can have a presence on the web

Editable - Once you have your site built, you can easily update it yourself for free

Cons of template sites:

It's time-consuming to evaluate all the options, search for attractive templates and learn how to use them.

  They're not search-engine friendly because they are generally built with tables and have lots of extraneous code.

If you don't have any other options, don't be afraid to attempt a template site. Many people are intimidated by technology and afraid to even try. If you're not computer-savvy, get someone who is to help you set it up. And don't be afraid to call for tech support. There are no stupid questions and these people are happy to help. Read more....

Melanie Dukas Communications

Dear ,

Shopping for a website? I know it can be confusing. There are so many different options to choose from, how do you know what you're buying or if it's time to upgrade?

In this month's newsletter, I am addressing this issue with an article about shopping for websites at any budget. It's a little longer than most of my articles, but I think it's an important topic that needs to be addressed.
I hope you find it helpful.
For a free evaluation of your website, call me at 978.921.2650 or send me an email. I'm always happy to help in any way I can.


Melanie Dukas
Websites for Small Companies

There are many different factors involved in developing a website, and most people are baffled by the technology. This makes the process of creating a site for your company a daunting task. Who should you hire? What should you look for? How do you evaluate the different options? What can you afford?

Websites for all budgets

Everyone knows they need a website, and with all the options available to small companies today, budget doesn't have to be an obstacle. Of course, the old adage, "You get what you pay for" certainly applies here, but not everyone can afford to get everything they want in a website and they have to make compromises.

Looks Can be Deceiving

Most people judge websites primarily by their look. Although a nice design is important, it's relatively easy to create a decent looking site. However, the way the designer achieves that look can make all the difference in whether search engines can find your site and the results you'll get. There are many factors involved in designing a search-engine-friendly site, and it's much more difficult to design an attractive site that's search-engine-friendly.

Behind the scenes of a website

This is the complicated part, but you really should understand a little bit about how websites are built before you decide which direction is best for your company and how much you want to spend. For the purpose of this discussion, I can't address all the different website programming languages and codes, but here is a simple explanation of the evolution of the website design process.

Most websites on the web today, especially those built more than 3 years ago, are built with a combination of JavaScript (for interactivity) and tables (for design). This allows for a nice neat design, all in little boxes lined up perfectly. Designers created fancy little buttons in PhotoShop and sliced up their beautiful photos to create slow-loading sites with interactivity and Flash movies that dazzled.

The Google Revolution

A few years ago, everything began to change in the web design world. As the web grew, search engine optimization came increasingly important and progressive web designers learned to design with a new programming language called CSS (cascading style sheets). The goal of CSS is to create the same effects as tables and JavaScript with less cumbersome graphics and all the complicated code on a separate page. This allows Google spiders to easily crawl and index sites for their content, accessing it directly rather than having to crawl through irrelevant code to get to meaningful content.

Although sites designed with CSS can be just as attractive as table sites, it's much more difficult to achieve the same look without the use of tables. Since the typical website buyer doesn't know the difference, most web designers haven't bothered to learn the new technology and they continue to create table-based sites.

The Mobile Device Factor

Another reason to avoid table-based sites is that they aren't accessible to PDA's, smart phones and iPADS. Mobile devices can't properly read table-based sites, JavaScript and frames. (I haven't discussed frames because they are already almost obsolete.) With the proliferation of mobile devices, this is something that can't be ignored. Why would you want to start with a site that's already out of date? What is the value of that site and how long before it's obsolete? If you pay a little more for a custom-designed, search-engine-friendly site, your site will last longer, perform better and load faster. Read more...

For a free website consulation for your company, call 978.921.2650 or send me an email.
Custom Designed, Search-Engine-Friendly Websites

All MDC websites are custom-designed to the latest web standards and search-engine-friendly. As a marketing professional, I'll develop valuable content for you as part of the website development process - all at a price you can afford.

Call 978.921.2650 or send me an email for a free consultation. I look forward to hearing from you!