Writing Press Releases 

A well-written press release is often the key to whether your release gets picked up. Editors are busy and if you send them a press release that's ready to print, they're much more likely to print it. After all, they are pressed for time and the less work they have to do the better.

Press releases should be clearly and concisely written. If you re a good writer and follow a few simple rules, you can write your own press release:

Stick to the facts. Answer the important questions "Who, What, When, Where, Why and How?" Press releases should be factual. If you want to make marketing claims, put them in the form of a quote.

Avoid using technical jargon. If there's a simpler way to say something, do it.

Answer the "so what?" question as early as possible. In other words, explain the significance of your news high up in the press release so editors will be interested enough to keep on reading.

Releases should be short and to the point; generally between one and two pages.

Use the proper format. Press release should be in a certain format and sent as a Word attachment.