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Writing Press Releases 

A well-written press release is often the key to whether your release gets picked up. Editors are busy and if you send them a press release that's ready to print, they're much more likely to print it. After all, they are pressed for time and the less work they have to do the better.

Press releases should be clearly and concisely written. If you re a good writer and follow a few simple rules, you can write your own press release:

Stick to the facts. Answer the important questions "Who, What, When, Where, Why and How?" Press releases should be factual. If you want to make marketing claims, put them in the form of a quote.

Avoid using technical jargon. If there's a simpler way to say something, do it.

Answer the "so what?" question as early as possible. In other words, explain the significance of your news high up in the press release so editors will be interested enough to keep on reading.

Releases should be short and to the point; generally between one and two pages.

Use the proper format. Press release should be in a certain format and sent as a Word attachment.  

Melanie Dukas Communications

Dear ,

It's difficult to focus on growing your business when the economic news is so bad. Why not use this time to create some news of your own?

Public relations is perhaps the most misunderstood of the marketing disciplines. It also offers companies the biggest bang for the buck, and in times like these, we're all looking for ways to stretch a dollar.

This month, I'll be discussing public relations and offering tips and strategies for getting publicity for your company.

If you have questions about pubic relations, call me at 978.921.2650 or send me an email. I'm always happy to help in any way I can.


Melanie Dukas
testimonialsPublic Relations on a Shoestring

A small investment can garner excellent results from a professional PR program, but if you don't have the budget for that, you can do most of the work yourself and still get good results.

Most people are under the mistaken impression that the news will come looking for you, but things have never been further from the truth. In today's economic climate, newspapers are struggling to survive. And although there's more news on the Web, it's difficult for most media outlets to make money with so much free information around. People have gotten used to free information and are reluctant to pay for it.

Add to this, a bad ecomony and shrinking advertising revenue, and the result is a cut-back on editorial expenditures. In an effort to provide news for less, the media is looking to it's audience to develop content and stories for them.

Have you noticed the news stations are asking people to send videos and photos? That's because it saves them money. They don't have the budget to send editors on the prowl for news. They often wait for it to come to them.

Take advantage of this opportunity by offering news items that are well written and appeal to thier audiences. Learn the basic steps for developing a PR campaign for your company.

For a free PR consulation for your company, call 978.921.2650 or send me an email.
MDC Public Relations Services

With over 15 years of PR experience, I've worked at publishing companies and advertising agencies as well as on the corporate side. At my former agency, Marketing Options, I specialized in public relations for technology companies.

Throughout my career, I have developed excellent writing skills and written dozens of press releases. More importantly, I have gotten excellent results for the clients and companies I've worked for.

Here are some of my clients that I do websites and PR for:Visit my Website to learn more about my PR services.

Call 978.921.2650 or send me an email for a free consultation. I look forward to hearing from you!