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In This Issue
The benefits of "snail" mail
Email marketing
The Benefits of "Snail" Mail

Although most companies have abandoned direct mail for more cost-effective email programs, you shouldn't discount this valuable tool. The majority of the people that get your emails don't even open them and others have spam filters that are filtering out your email before it even gets to them.

Direct mail is more expensive than email, but it still works. Here are some of the advantages of direct mail:

Reach high level customers and prospects that aren't opening your emails.

Reinforce your email message and remind your customers of the offer you emailed

With fewer people using direct mail, you can stand out among your competition.

Read Tips on Direct Mail

Melanie's Marketing Tips

Check out my tips for Internet and traditional marketing.

Internet Marketing Tips

Search Engine Optimization

Developing Website Content

Social Networking

Building Website Traffic

Creating Searchable Websites

Email Marketing

Traditional Marketing Tips

Positioning Your Company


Direct Mail

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Melanie Dukas Communications

Call Melanie or email her for a free consultation or website evaluation.

Dear ,

Keeping in touch with your customers builds customer loyalty and, in turn, builds business. Everyone knows this, but how can you be in front of your customers and prospects when they are ready to buy?

The best way to accomplish this is to communicate with your customers on a regular basis so that when they are ready to buy, your product or service is the one they think of. There are many different strategies to accomplish this and the goal is to implement as many of them as possible to ensure your marketing message reaches them at the right time.

E-mail marketing is a cost-effective way to accomplish this and there are many things you can do to build your email list and readership of your emails. However, although email marketing is an effective tool, your emails are often blocked by spam-blocking software and many of your best prospects don't even bother to open your emails.

That's why it often makes sense to use traditional direct marketing strategies in addition to email marketing. The more ways you can reach your customers the better your results will be.

If you'd like more information on keeping in touch with your customers or a free website consultation, call me at 978.921.2650 or send me an email. I'm always happy to help in any way I can.


Melanie Dukas

Getting the Most from Your Email Marketing Program

There are many factors to consider in the development of an email marketing program. The goal is to create a dialog with your customers and prospects that builds trust and keeps you top of mind so that when they are ready to buy, you are there.

Here are some tips in creating an email newsletter for your company:

Create a simple design that works with your Website graphics
Companies like Constant Contact offer lots of options for designs, but it can be difficult to find one that matches your logo and the look you have established for your company. It's fairly easy to create a design to match your website if you have a little html expertise. If not, hire a professional to create a template for your email. Once you have template with the right look and feel, you can easily add copy and messaging yourself.

Offer useful information that your customers can use
Although your primary goal is to sell your company's products and services, your customers are more interested in how you can solve their problems. If you provide them with useful tips and information, they will be more likely to open your emails.

Create Landing Pages to Track Results
If are having a specific promotion, you may want to create a special page on your website with the details of the promotion to lead your customers through the buying process. In addition to tailoring the page to the email promotion, you can easily track results of your email campaign.

Use Social Networking to Distribute Your Email
With the popularity of social networking, it's easy to distribute your email through Facebook, Twitter and LinkedIn. Most email marketing companies offer a "share" button you can include on your email to allow people to post your email on these sites. You can also Tweet a link to your email or email it to social networking groups.

Drive Traffic to Your Website
Give your readers plenty of opportunities to click through to your website for more information. Embed lots of links throughout your email and entice readers in different ways. If you distribute your newsletter through social networking sites, you'll get website traffic and improve your search engine optimization.

Don't Forget Your Call to Action
Make it easy for people to respond to your mail in as many ways as possible. At the end of every section, ask them to call or email for more information. As with websites, you never know where they are going to end up and when they will be ready to take the next step.

Get Started with Email Marketing
Sign up for a free trial of email marketing with Constant Contact. If you'd like help developing an email campaign that speaks to your customers, call me at 978.921.2650 or send me an email.

Need help with email marketing?

Here are some email newsletters by Melanie Dukas Communications:
If you'd like to get started with an email campaign, sign up for a free trial of Constant Contact. You'll get 60 days to see if you like it.

Call 978.921.2650 or send me an email for a free consultation. I look forward to hearing from you!