|Managing Your Company's Online Presence
This article from the New York Times addresses this issue and offers some excellent advice on this topic.
Your customers are talking about you - and the whole world is listening. Local review sites are reshaping
the world of small business by becoming the new Yellow Pages, one-stop
platforms where customers can find a business - and also see
independent critiques of its performance.
How do you manage your reputation when everybody is a critic?
Here are some quick tips from the article:
Set up automatic alerts to notify you when your business is mentioned in a review or blog.
Local search sites are the new Yellow Pages -- make
sure your business is listed. The more complete your listing, the more
likely you are to get good search results.
- Respond to reviews to show readers that you are listening and that you care about customer service.
- Online reviews are a gold mine of business intelligence. Analyze metrics to get a better sense of your customer demographics.
- Don't write false reviews to puff your business or
trash a competitor. You can severely damage your reputation...and look
This is an excellent article and I highly recommend it to anyone with a small business. Read the entire article