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In This Issue
The basics of search engine optimization
Building Website Traffic
The Basics of Search Engine Optimization (SEO)

Search engine optimization is a complicated process with many different factors to consider.

Basically, there are two types of SEO:

Organic SEO
Organic SEO involves optimizing your website for search engines so that when people do searches for your product, your website comes up on the left side of the page under search results. Ideally, your website should come up on the first page of searches for your product or service, preferably in the top three listings.

This was fairly easy to accomplish a few years ago, but now this is where everyone wants to be, making organic SEO more difficult to achieve. Depending on the type of product or service you are marketing and how competitive your industry is, organic SEO can run from a few hundred dollars a month to thousands of dollars a month.

If you have the budget and your product/service is conducive to selling on the Web, you should seriously consider an organic search engine optimization program. The first step is making sure your website is optimized for search engines and has a search-engine-friendly design. If not, you may want to consider revamping your site first to make it easier to accomplish organic SEO and improve your search results or implementing a paid SEO program.

Read more about SEO

Melanie Dukas Communications

Call Melanie or email her for a free consultation or website evaluation.

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Dear ,

Most people have an idea what search engine optimization (SEO) is and know they need it, but have no idea how it really works or how to implement it. And for good reason. It's a complicated process with many different factors to consider.

So how do you develop a search engine optimization strategy for your website?
In this month's newsletter, learn the basics of SEO and how SEO fits in with your website marketing strategy.

If you have any questions about SEO or marketing your website, or you'd like a free website consulation, call me at 978.921.2650 or send me an email. I'm always happy to help in any way I can.


Melanie Dukas

Building Website Traffic

If you build it they will come....

When it comes to websites, this is true, but only to a certain extent. The results you get from your website depend on many factors and building a website is only the first step, and not a panacea to bring buyers to your door.

A website is just another marketing tool, and although it's the primary marketing tool for most companies today, every business is different. Your website marketing strategy should depend on many factors and one-size-fits-all doesn't apply to websites.

Developing a website marketing strategy for your product or service

Here are some of the questions to answer before developing a website marketing strategy:
1. Is your business local or national?
2. Are your products or services inexpensive and simple to buy or expensive and complicated?
3. Is your product or service something that people would search for on the Web or something they would most likely get a referral for?
4. What is the competition like for your product or service? Are there many other companies in your space or is your product or service specialized and unique, filling a certain niche?

Melanie Dukas Communications Gives You More For Less

Developing a website is a complicated process. A good website involves more than just design and there are many variables that most people don't think about, like content development and organization. This is a key aspect of website development that you may not think about until you start the process.

Think about it. Do you have the time and expertise to define your company, it's products and services, benefits to customers, and everything else they might want to know? And then write it all in the right tone and organize it so it's easy to access and leads your customers and prospects through the buying process?

As part of the website development process, I'll sit down with you and ask you pertinent questions about your business. Then I'll develop all the content and organize it for you, saving you time and giving you a custom-designed, search-engine-friendly site developed by a marketing professional.

Call 978.921.2650 to discuss your website needs or send me an email. I look forward to hearing from you!