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In This Issue
Branding for Small Companies
Website Content that Works
Branding Strategies for Small and Medium-Sized Companies

What is Branding?
Branding creates an identity for your company and products. It's a marketing process that you can use to establish a brand name for your products and services, giving customers confidence in your company, and strong reasons to purchase from you.

Once you've established a strong brand identity for your products, you'll increase the value of your products by gaining your customer's trust, and as a result, you'll increase profit margins.

Often, companies that don't have a strong market position and brand identity resort to cutting prices to increase sales. Price-cutting leads to increased sales volume, but lowers profit margins, leading the company down a descending spiral of profits. However, if you can create value for your products and services, you can command a higher price and increase profit margins.

Learn how to create a basic branding strategy for your company.


Melanie Dukas Communications

Call or email for a free consultation or website evaluation.


Dear (Contact First Name),

Is your website working for you? If not, perhaps you should evaluate your content to make sure it's meaningful to your customers and prospects, easy to navigate, persuasive and actionable.

Your website is your primary marketing tool and a beautiful design means nothing without well-written copy that outlines your company's benefits and leads them through the buying process.

And don't forget to incorporate your positioning and branding strategies in your website copy. These tried and true marketing principles still apply.

If you need help developing content for your site, call me at 978.921.2650 or send me an email.


Melanie Dukas

When it Comes to Websites, Content is King

How many websites have you gone to that look nice and seem to have lots of information, but where do you find what you want? Does the website speak to you and your needs, leading you through the buying process to the information you need to make an informed decision? Do you know where to click next or do you just push the back button and move to the next site out of frustration?

Website design is important, but only part of the website development process. How do you create a site that keeps your prospective clients on your site, leading them through the buying process and convincing them to buy from you?

Your website is your company's primary marketing tool. If you want your website to work, the right content is the key to your website's success. You have a few seconds to grab someone's attention and engage them in the buying process or risk losing them forever.

Content development is a complicated process with many different factors to consider. The overall challenge is to take all the information you can gather about your company and its products and/or services and organize it into logical segments of tiered information that can be accessed quickly and easily.

Since different visitors have different information needs, the goal is to make it easy to skim quickly for some, while offering more information for others. In addition to being well organized, your website content should be well written and persuasive, making it easy for readers to move to the next step when they are ready. Read more...

Free Listing in MDC Resource Directory

MDC is launching a new section of resources for small to mid-sized businesses. If your company has a product or service that could benefit small to mid-sized companies, get a free listing on the MDC site.