Search engine optimization is no easy task. With every company clamoring to come to the top of Google searches for their product category, SEO is unaffordable for most smaller companies. However, there are some things small and mid-sized companies can do to maximize search results for their company.

First and foremost, your website should have a search-engine-friendly design. The web is changing constantly and Google spiders are crawling the Web everyday to look for new content. If your website hasn't been updated in a few years than most likely, Google has forgotten about you.

Learn how to create a search-engine-friendly site for your company.