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In This Issue
Positioning your company
SEO Tips
Positioning your company for growth

Let's start with the basics of any marketing program - positioning. Many companies overlook this crucial first step, but positioning is the key to creating a successful marketing communications program.

The goal is to define your company's unique position in each market you compete in. A clear-cut positioning strategy sets the stage for all marketing communications, and gives you a foundation for your company's branding strategy.

What is a Positioning Statement?
A positioning statement is a one or two-sentence statement that clearly and succinctly explains how your product (or company) differs from your competition.

Create a simple 
positioning statement for your company.
Resources for Small to Mid-Sized Businesses

MDC is launching a new section of resources for small to mid-sized businesses. If your company has a product or service that could benefit small to mid-sized companies, get a free listing on the MDC site.


Welcome to the first issue of my marketing newsletter for small to mid-sized companies and start-ups. Each issue will offer marketing tips for Internet marketing, search engine optimization and a variety of other marketing topics.

I hope you'll find my tips useful. If you have any specific questions about marketing your company, please feel free to send me an e-mail or call me at 978-921-2650 and I will be happy to help you if I can.


Melanie Dukas

Is your website search engine friendly?

Search engine optimization is no easy task. With every company clamoring to come to the top of Google searches for their product category, SEO is unaffordable for most smaller companies. However, there are some things small and mid-sized companies can do to maximize search results for their company.

First and foremost, your website should have a search-engine-friendly design. The web is changing constantly and Google spiders are crawling the Web everyday to look for new content. If your website hasn't been updated in a few years than most likely, Google has forgotten about you.

Learn how to create a search-engine-friendly site for your company.

MDC can help your company grow

Melanie Dukas Communications (MDC) is a full service marketing communications company that specializes in creating cost-effective, search-engine-friendly websites and other marketing tools for small to mid-sized companies and start-ups.

Here's what one of my clients has to say about Melanie Dukas Communications:

"Melanie has been reactive, timely and has delivered high quality work combined with sound professional advice. She has helped update our Web presence with a minimum of fuss, and great results."
Mark Thirsk, Partner - Linx Consulting

Check out some recently completed projects:

Donald Ross Painting Website
Linx Consulting Email Newsletter
Belding Precision Products Website

Call me at 978.921.2650 for a free consultation or website evaluation.