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YBI Image News

Information about your personal and professional image 

Greetings!

Welcome to Your Best Image News! We sincerely hope the information we share with you will help you create a positive image and achieve success in all aspects of your personal and professional lives.

 

 

 

What Does Your Photo Say? 
Joanna before joanna after  
Joanna was very gracious to let us share her previous headshot and her new headshot. The pictures really tell the story of how a little makeup, suggestions for wardrobe and accessories, proper lighting, and professional photographer can make a big difference and create a fantastic photo.

 

A quote from Joanna -"I could not be happier with the results of the head-shot session with Lori and Gretje. My new picture conveys exactly what I was looking for: warmth and professionalism - which as a consultant, is tremendously helpful for me in opening new doors." 

Makeup and Wardrobe Services

Gretje Ferguson Photography

 

 

Tips to Create a Fantastic Photo 

 

Having your picture taken can be a nerve-wracking experience. Much of the reason we dread getting in front of the camera is because we don't like the results we see. Follow these suggestions and you will have a pleasant photo experience and pictures you will be proud of.
 
What To Wear

Wardrobe choices should be appropriate for all seasons. Trendy or season specific items will date the pictures. For example, a turtleneck sweater would be worn only in the winter. Simple collars like v-neck, round-neck and shirt neck work well. Long sleeves are best. Choose clean lines, well-tailored styles, and monochromatic wardrobe pieces. Styles should be current but not trendy. Avoid excessive fabric and multiple layers; the bulk will add weight.

 

Fabric

Crisp, smooth fabrics with no shine and no wrinkles will produce the best results. Do the "crunch test"; crumple the fabric in your hand and let go, if the wrinkles fall out in a short time, the fabric will work. Texture, loose weaves, large knits or busy patterns and fabrics with

nap all add weight. Choose crepe, cotton spandex blends, tight woven knits, Tencel™ and fine wool blends. Avoid 100% cotton, linen, tweed, stripes, bulky knits, busy prints, shiny silk, satin and shantung.

 

Accessories

Keep it simple. One simple piece that expresses your personality, image and who you are may be all you need. Remember, less is more when choosing accessories. Large shiny metals or busy patterns will not work well with the camera. Long, dangling earrings and necklaces will draw the face down. Fancy buttons should also be considered an accessory. Choose brushed metals, pearls, wood or fabric pieces. Avoid clutter and excessive accessories; they will draw attention away from your face.

 

Color

Colors that complement your skin-tone, hair color and eyes are always the best choices. If you do not know what those colors are, ask someone you can trust. You may want to have a professional color analysis done. Lori can do this analysis before your shoot. If your photos will be black and white try to incorporate contrasting colors to create depth and interest. Choose simple, solid, medium range colors. Avoid black, white, light blue, and extremely bright or dark colors.

 

Hair

Have your hair cut one week before your have your picture taken. If you are not good at styling your own hair, have a professional do it on the day of your shoot. Facial hair needs to be in check. You may need to use an electric shaver an hour before the photo session begins. Choose neat, clean, smooth hairstyles. Avoid styles that have wispy ends or hide your face. Don't drastically change your hairstyle for the photo session. Lori will touch up your hair before the shoot but will not do any major styling. She can give you style suggestions during the pre-shoot consultation.

 

Makeup

Makeup for photography is more intense than everyday makeup.  The lighting and flash washes the color from the face.  Saturated colors and darker foundation should be used.  It is very important to apply powder to eliminate shiny skin.  Don't forget your neck, shoulders, ears, receding hairline; any exposed skin should have powder.  Use concealer under your foundation to hide dark circles under the eyes and skin imperfections. Choose matte finishes in colors that compliment and blend with your skin-tone.  Avoid shiny, iridescent colors and hues lighter than your natural skin-tone. A professional makeup artist will make a big difference.  Lori is trained in makeup for photography to help you.

 

Skincare

Start a good skincare routine long before the day of your photograph. Cleanse with a non-drying facial cleanser and then use a toner to remove impurities. To finish, apply moisturizer to give the skin its best appearance. A light exfoliating scrub a day before the shoot will give your skin a fresh look. Avoid harsh spa facials just before the shoot just in case you have a reaction.  Drink lots of water to hydrate your system. Avoid alcohol, caffeine and cigarettes; they dry the skin and cause yellowing and wrinkles. Try to get a good night's sleep before your photo shoot. Lori has a great skin care line. If you would like suggestions on a system customized to your skin type give her a call.

 

What To Bring

Props can help tell your story. Is there something that defines you? A piece of jewelry or clothing, a tool of your profession, a book, a hat, a scarf, etc. can add interest to a photo. Choose items that will identify you but not take away from your appearance. Avoid offensive or silly items. The picture is about you, not the prop.

 

Options

Bring options for wardrobe, accessories and props. Choose a few appropriate items from each category. Avoid bringing too much to cause stress in making choices. If you're not sure what to bring, Lori can help you make your choices with a pre-shoot consultation.

 

Emergency Kit

Water to stay hydrated.  Scissors for strings or flyaway hair.   A lint brush.  Makeup for touch up, especially powder for shine.  A comb, brush, hair spray, anything you use to touch up your hair.  Eye drops for red eyes.  A small sewing kit.  An extra pair of pantyhose.

 

Enjoy The Shoot

The stress of having your picture taken sometimes shows in your face. The trick is to look natural in the finished product. Bring things that will help you relax during the shoot. We can play your favorite music on CD or burn your favorite soothing scented candle while your photo is being taken. Avoid anything that will cause stress during the shoot, such as your cell phone ringing, young children, a pet or arriving late to your photo session.

 

 

 

 
The Best Foundation Choices for Your Photo Shoot
 new duel foundation
 
Foundations with a matte finish will work best for your photo.  Apply with a sponge or foundation brush to all exposed skin.
 
Here are some great choices.
 

  

 

 

Upcoming Events

   

Update Your Wardrobe for 2012

 

 It's the perfect time to update your personal and career wardrobe.

 

 

This is the time of year we think of starting fresh; a time to give your career wardrobe new life.  We will begin by taking a look at what you already own, discard what isn't working, then go shopping to fill in what is needed. Our choices will be based on your best colors, figure type, career goals, personality, lifestyle and preferences. The end result will be a fresh new look for you.

 

Contact us for your appointment

 

 

 

 

 

 

Connections on Course   

 

 

 

Don't get left behind

 

Workshops To Develop A Positive Return On Your Golf Investment (ROGI)

 

 

 

 

March 8, 7:30 a.m.

Pembroke Golf and Country Club

 

OBJECTIVE

Are you and your team poised to bring in business or just have a good time away from work? The money and time spent on the golf course can be an excellent investment because the sport is such a powerful tool for building relationships and developing business. When businesses don't look carefully at how they are using golf, the cost can become more than any company can afford. The goal is to have

a good time playing the sport and develop a positive ROGI.

  

BENEFITS

 

 

  1. Gain positive prospects ready to do business
  2. Increase return on your time and money investment in the golf outing (ROGI)
  3. Have fun playing golf while networking and connecting
  4. Develop lasting business and personal relationships
  5. Improve your golf game 

LEARNING OUTCOMES

 

  1. Learn the etiquette of business golf on and off the course
  2. Create positive first impression
  3. Develop a positive attitude and professionalism
  4. Knowing when to talk business
  5. Winning golf techniques and skills

 For details and registration 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In This Issue
What does your Photo say?
Tips for creating a fantastic photo
The best foundation for photos
Upcoming Events
Stay Connected
About Lori
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About Lori

headshot pink blouse 2010
Lori B. Johnson is the founder of Your Best Image, Professional Image Development. She is a certified image consultant specializing in the professional image. Ms. Johnson has been developing successful images for 19 years. Her goal is to combine her corporate experience with her professional image training to help others achieve a professional look that gives them the self-confidence, positive attitude, and positive image needed to succeed in today's competitive business climate.
  
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