Print Design
Your brand is derived from how people perceive you, who you are, and who you want to be. Collateral still remains an extremely important part of your branding. Any printed piece helps to support your brand and your business. Although the importance of print design has been overlooked with the arrival of digital and social media, there will always be a situation when you will need to hand out your business card or mail letters with your logo.
Print design is not just about making boring things beautiful. It's a powerful business tool that can make a difference when customers are choosing between you and your competitors. Yes, quality design and printing are an investment that can affect your budget a little. Remember though that collateral pieces are often the first impression at the beginning of a new relationship between you and your client.
Things to remember:
Consistency - Whether it is your logo, website, or stationery, there should be a consistency in terms of layout, design elements and color.
Budget - Know what kind of design you can afford. Innovative techniques such as die-cut, foil stamp, varnish, or pantone colors and metallic paints can get pricey. However, good design and quality printing can be helpful when establishing your company and building a good reputation.
Quality - Don't be fooled by some cheap online-based shops. Sometimes you can buy thousands of copies for just a few dollars but the quality can be poor. It's always a good idea to get a sample first or use a local shop.
