I'm sure we all agree, the social networking sites are very popular and here to stay. This new way to socialize has become more than a place for kids to share pictures and chat; many of the sites are a viable business communication tool. Viewers go to the sites for connections, communication, and information without the ads, pop-ups and hard sales pitches.

The social networking sites are a great place to develop your personal brand. They are also a great place to ruin your personal brand. Your audience is vast and watching, you never know where your message will travel.

What You Say
Before you comment in the "what's on your mind" or "what are you working on" column, post a picture, or send a tweet, think about how it is going to be perceived by those reading it.

Complaining about your boss, yesterday's meeting, health issues, your significant other, even the weather are never acceptable. Your want to be thought of as a positive, enjoyable person to associate with.

Be careful of gossip. As you write, envision you are going to c.c. or include the person you are talking about in your conversation. The old rule applies; if you couldn't say it to their face don't say it at all.

What You See
A client once told me, "The first thing I do when I am searching my social networking sites is look at the pictures." I have to agree, I do that too. "A picture says a thousand words." From your profile headshots to your photo albums remember everyone can see them and will be forming an opinion about you based on the visual images. Future employers, clients, your significant other, everyone has access to your photos. What story are your photos telling about you?

Pictures can be used in a very positive way. An excellent testimonial is a photograph of you doing what you do best. Whether you are gardening or giving a presentation to a large group, the photo can be a very positive representation of your work, product, creative talent, etc.

Adding your headshot to your profile adds a face to your story. It helps the reader connect with you. That's what the sites are all about, connections. Many of my clients tell me they want a more casual, approachable photo for their profile. That's fine but if you are using these sites for your professional world, not just your personal world, I recommend using a headshot taken by a professional photographer not a candid shot taken by you, a friend, or family member. The quality will be much better and you can feel comfortable the message you portray will be positive.

The goal is to enhance your image not change how you look. A little makeup, the right outfit and accessories, and a touchup for your hairstyle will help insure a great profile photo. An image consultant trained in makeup and wardrobe for photography can help you make good choices for your photo. See my site for general guidelines: http://www.yourbestimagepid.com/preshoots.html

What You Do
It is important to stay current and connected on the sites. Plan the time in your schedule to check your preferred social networking sites once per day.

If you haven't done so yet, jump in, the world of social networking is fun and informative. If you are already there let's connect; I am listed as loribjohnson or Lori Johnson on the majority of sites. I look forward to hearing from you.

Gretje and Lori's Business Portrait Special Pricing Dates.

You've always meant to have a professional headshot done, and now's your chance at reduced pricing. You will enjoy a relaxing photography session in the comfort of Gretje Ferguson's home studio in Dedham. Professional stylist Lori Johnson will be there to dramatically enhance your photo with her makeup application. Lori and Gretje have worked together for 10 years to provide natural professional headshots that compel people to want to do business with you!

August 12
November 4

Details and Registration

Profitable Expo Experience

The South Shore Chamber of commerce (SSCC) is hosting a workshop to help you have a profitable expo experience." Lori will team with Glenn Jones from Design knowhow at their showroom in Canton, MA. Get the details and register on the SSCC web site.

August 17

We tried this product and love it!

An easy, inexpensive way to update your look for the summer is to lighten your lip color. I will be happy to help you pick great color for you.

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