Your Best Image Newsletter A Positive Image Opens All Doors
March 2009

Greetings!

Welcome to Your Best Image Newsletter. We sincerely hope the information we share with you will help you create a positive image and achieve success in all aspects of your personal and professional lives.

in this issue
  • About Lori, Principal of Your Best Image
  • Job Search Score Card*
  • Upcoming Events
  • Light Spring Foundation - Product of the Month
  • We Are Pleased You Want to Share Our Information

  • Job Search Score Card*


    *Although the focus of this article is for Job- seakers the principals will also apply to prospecting clients or customers.

    Do you have goals and "keep score" during your job search? You should!

    Keeping a written account of your progress will help you stay on track and keep you motivated. The job search process is not easy for anyone. It is sometimes depressing and difficult to stay motivated after a few rejections. I feel your pain, having been unemployed a few times myself. I am excited to share with you what has helped me stay on track.

    Below are a few questions to help you keep score. Write down a projected goal and actual results for each question. Keep a daily, weekly and monthly tally. The secret is to write down your goals, record your progress, and then review the report daily. I guarantee this will bring you positive results in your job search.

    How many people did I tell about the job I am looking for?

    "The squeaky wheel gets the grease". If you don't tell everyone what type of work you are looking for they cannot help you with your search. Make it easy by being as specific and clear as possible in your description of what you are looking for. Others may not understand your field of work is so keep your description simple and in general terms.

    PROJECTED GOAL _______
    ACTUAL RESULTS _______

    How many resumes have I sent out?

    It's a numbers game. The more you send out the greater your chances of getting a positive return. Be sure your resume is targeted to the company you are sending it to. Sending blanket email resumes is not effective.

    PROJECTED GOAL _______
    ACTUAL RESULTS _______

    Have I updated my resume for people who already have it?

    Did you take a class, publish an article, attend a conference, update a certification; let your prospective employer know. This will "touch" them again and keep your resume on the top of the pile. Be sure the update is relevant to the prospective employer.

    PROJECTED GOAL _______
    ACTUAL RESULTS _______

    Did I follow-up within 5 days by calling or sending the information promised?

    If you don't plan to follow-up, don't bother sending the information. Keeping in contact is critical. A simple phone call to ask if they received the information and if there are questions will let the prospective employer know your are serious about employment with them.

    PROJECTED GOAL _______
    ACTUAL RESULTS _______

    What can I do to get closer to my career goal?

    Volunteer, take a temporary assignment, do an internship, talk to or interview people in the field; anything you do to keep you in touch with your career choice will help. The connection will also let you know if you would like to work in that field or for that specific company. You never know until you are on the "inside" what is really going on.

    PROJECTED GOAL _______
    ACTUAL RESULTS _______

    Do I attend events pertaining to my career?

    Did I meet and talk with the hosts, speakers, etc. of the events? Did I make myself visible to the entire group by making an announcement, exhibiting, serve as a greeter or facilitator, take part in programs, volunteer, and ask questions? Exposure without being overbearing is critical.

    PROJECTED GOAL _______
    ACTUAL RESULTS _______

    Did I dress appropriately?

    Your first impression is so important. Know what is expected for appropriate dress in your field and always dress at that level or above. When in doubt ask someone you trust in the field. Call me; I can give you a general guideline to stay within. Watch for our next newsletter, we will expand on the professional image.

    PROJECTED GOAL _______
    ACTUAL RESULTS _______

    How many business cards did I collect? Did I note significant information on the card?

    Collect business cards, write down pertinent information on the card, then contact them within 3 to 5 days of the event. Don't expect the connections you make to call you.

    PROJECTED GOAL _______
    ACTUAL RESULTS _______

    What kind of research, study, and training have I done recently to increase my value?

    You can't expect a new job to land in your lap. You have to aggressively pursue it. Education, training, and keeping up to date in your field are absolutely necessary.

    PROJECTED GOAL _______
    ACTUAL RESULTS _______

    Do I have a positive professional presence on the on- line social networking sites?

    This is a relatively new addition to the job search world. We are all "putting ourselves out there" on Linkedin, My Space, Facebook, You Tube, and more. Google your name, you can be sure prospective employers are. What comes up? These new social networking sites are a fantastic place to connect, be sure you are developing a positive impression you would be proud to show everyone.

    PROJECTED GOAL _______
    ACTUAL RESULTS _______

    Good Luck

    If I can help you in any way please email lori@yourbestimagepid.com


    Upcoming Events

    April 20, 21

    Business Headshot Special.

    You've always meant to have a professional headshot done, and now's your chance. You will enjoy a relaxing experience in the comfort of Gretje Ferguson's home studio. Professional stylist Lori Johnson will dramatically enhance your portrait with her wardrobe suggestions and makeup application. All at our special two day only promotion pricing.

    When:
    Monday 20 and Tuesday 21, April
    9:00 a.m. - 3:00 p.m.
    Makeup and photos will take approximately 45 minutes.

    Where:
    Gretje Ferguson's home studio
    6 Deep Dene Way
    Dedham, MA 02062
    See Gretje's website
    (www.gfergphoto.com) for directions.

    Fee:
    $300.00 includes makeup application, photo shoot, online web gallery, one high-resolution retouched file for unlimited use.

    Visa, MasterCard or check accepted.

    Non-refundable payment must be received before January 16 to secure your photo session. Space is limited, call early.

    Register:
    To schedule your appointment time, call Gretje 781.461.9202 or email her at gretje@gfergphoto.com.

    Please arrive wearing the outfit you will be photographed in and your hair styled the way you like it. Full makeup and light hair touch-up will be provided.

    For questions about what to wear, hair, and makeup application contact Lori 866.286.5405 or email her at lori@yourbestimagepid.com


    Light Spring Foundation - Product of the Month
    mineral foundation

    We tried this product and love it!

    Everything gets lighter and brighter when spring arrives, including makeup. Lighten up your skin by switching to a mineral foundation.

    100% mineral makeup is a marvel! Mineral foundation smooths and evens skin tone leaving a simply sheer and luminous finish. It's easy to use; create a flawlessly natural finish; and here's the best part - it's actually good for your skin! Preservative and fragrance free, this powder foundation is great for all skin types and helps defend against environmental stressors. Mineral foundation smooths and evens skin tone leaving a simply sheer and luminous finish.

    Don't forget the brush.

    Any makeup goes on much easier with a good brush, mineral foundation is no exception.


    We Are Pleased You Want to Share Our Information



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    About Lori, Principal of Your Best Image
    headshot

    Lori Johnson is the founder of Your Best Image, Professional Image Development. She is a certified image consultant specializing in professional image. Lori has been developing successful images for 15 years.

    Ms. Johnson has presented professional image development programs to numerous organizations, universities, and corporations. She has helped professional men and women prepare their total image specifically for business presentations, sales and marketing communication, and employment interviewing. Her clients include Massachusetts Department of Employment Training, Fidelity Investments, Pearle Vision Eye Wear, Harvard University, and WBZ News and Radio.

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