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As part of its local business stimulus plan, the City of Whittier is hosting a series of FREE business seminars to help businesses thrive in a struggling economy. The second of these seminars will take place Thursday, October 15 from 8 - 9:30 a.m.
Targeted Marketing: Capture Your Customers
Who are your best customers? Where should you direct your marketing activities? Where and how should you allocate your advertising and promotional efforts? Target marketing provides direction for all you sales activities, and guidance for other aspects of your operational planning. In other words, target marketing help you make the most efficient use possible out of your scarcest resources, time and money. |
