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eLumination
Building strong business relationships through
Internet marketing |
Greetings!
Welcome to eLumination - the first issue of the Market Momentum quarterly eZine.
Generating excitement about the power of the Internet to build strong business relationships is what eLumination is all about. If you get even one idea for your Internet program from this ezine, we will have fulfilled our mission.
Please let me know what you think.
Warm regards,
Barbara Langdon, President
603.493.1331
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New! eSurvey coming in June
Launching a new product or service? Revamping your website? Looking to rejuvenate your email marketing program? Before committing a lot of time and money to that activity, first test your ideas by asking your customers for their feedback!
Starting in June, you can add eSurvey to your current marketing program. With eSurvey you will know what your customers and clients really think, and what they really want and need from you. The result? Better informed business decisions and satisfied customers.
Watch for more information coming later this month from both Market Momentum and Constant Contact.
Check our website for more information on eSurvey. |
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Hot topic:
7 tips for grabbing search engine attention
Recently, several clients shared their interest and concerns about optimizing their websites for search engines. Search engine optimization, or SEO, has become somewhat of a science and some companies spend many thousands of dollars per year on SEO and related services.
Having said that, however, there are several things that you can do to raise your standing in search results, without having to re-mortgage your house or exhaust your entire marketing budget.
- First, fill your website with original, quality content that is valued by your customers.
- Select search words and phrases that your prospects use.
- Use those seach words and phrases in your meta tags, in headlines, and throughout your website.
- Avoid technologies that prevent search engines from indexing your web pages - like frames and dynamically generated content.
- Avoid using graphic and Flash files to display key content.
- Do participate in reciprocal linking arrangements with other quality sites.
- Take the time to manually submit your website to leading search engines and directories.
For more information, visit Hot Topics on our website. |
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Website expansion underway
As part of an ongoing effort to increase the value of our website for our clients and business associates, Market Momentum is adding a "Client Quotes" section to the site. By sharing some of the work that Market Momentum and our clients are doing together, we hope to spark some interest among others to try something new!
In June, we will be launching our own eSurvey to get your ideas for website enhancements and topics for future issues of eLumination. This survey will provide the additional benefit of demonstrating how you might use eSurvey to enhance your own marketing efforts.
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