Younger Women's Movement news for younger women
April 2008

Before we continue our Women Sexual Health series (which will be back next issue), this month we are recognizing women's leadership. One way YWTF supports future leaders is The Knox Fellowship.

The fellowship was named in honor of Alexis Knox, a seasoned women's activist and the first to register for YWTF's founding meet-up. Alexis passed away in 2006. She is greatly missed, yet her committment to women's leadership lives on. The Knox Fellowship celebrates leadership, scholarship, and advocacy.

All applicants who are active YWTF members must receive a recommendation from their Chapter Director to apply. Applicants who are not active members must attend a chapter meeting, interview with the local chapter director, and submit a letter of recommendation. Please contact shannonl@ncwo-online.org, or visit www.ywtf.org if you have any questions.

This month we have featured an interview with a unique woman leader. Nora Linville was recently appointed the Director of Women's Sales and Marketing at American Airlines. Nora is the first in our "Women In Business" interview series!

We hope you find this newsletter informative. If you would like to write for the Younger Women's Movement, please email alyssa.frances@gmail.com. Sincerely,
Alison, Shannon, Sheerine, Alyssa and, as always, the entire Coordinating Board

In this issue
  • Interview with Nora Linville, Director of Women's Sales and Marketing, American Airlines
  • A Contest To Support Women To Make A Million in Business
  • In Europe, Women Finding More Seats at the Table
  • Nooyi Honoured With Business Leadership Award
  • Want to End War? Give Women Leaders a Chance
  • Women Face Bias Worldwide
  • Event: Leadership for Today and Tomorrow

  • A Contest To Support Women To Make A Million in Business

    From Reuters

    Women own nearly half of the businesses in the U.S. but 97 percent of them report less than $1 million in revenue. They're being held back by factors ranging from culture to childcare and a lack of confidence, says Count Me In for Women's Economic Independence.

    "There's this group called the missing middle," says entrepreneur and women's advocate Nell Merlino, citing U.S. Census data. "There are a lot of women who would like to grow their business; we found they weren't sure how to do it."

    The need for financing and a support network of like- minded women business owners were the catalysts for Count Me In's Make Mine a Million $ Business initiative, a nationwide contest begun in 2005 by Merlino, who is known for creating Take Our Daughters to Work Day.


    In Europe, Women Finding More Seats at the Table

    From New York Times

    As the homeland of strong female figures, from former Prime Minister Gro Harlem Brundtland to the character Nora in "A Doll's House," Norway seemed the natural place for a law requiring companies to fill 40 percent of corporate board seats with women by 2008.

    The country has met the goal since the law's passage in 2003, in part through the efforts of people like Elin Hurvenes, the founder of the Professional Board Forum, which helps women meet the institutional and wealthy investors who have a say when it comes to picking Norway's boards.

    Some companies have embraced the change. Domstein, a seafood company that never had a woman on its board, named Hanne Refsholt, the chief executive of Norway's largest cooperative dairy, as its chairman.


    Nooyi Honoured With Business Leadership Award

    From Hindustan Times

    PepsiCo chief Indra Nooyi has become the first woman to receive the prestigious Peterson Business Award, given biennially for outstanding business leadership. Chennai-born Nooyi was given the award at an event on Thursday in Greenwich, her hometown in Connecticut, in the presence of hundreds of business and community leaders. Yale University president Richard Levin presented the award to Nooyi, a graduate of the Yale School of Management who now serves on the university's governing board.

    Nooyi is the sixth recipient of the award named by the Greenwich Library after Clementine Lockwood Peterson, who in 1992 gave a $25 million (Rs.1 billion) bequest to the library.

    "Lots of people have lessons to teach you," Nooyi said at the event, as reported by The Advocate, a Connecticut paper. She particularly mentioned her family and upbringing with helping to prepare for the business world.


    Want to End War? Give Women Leaders a Chance

    From Alternet

    In "Lysistrata," the ancient Greek comedy by Aristophanes, women demand peace by withholding sex until their husbands agree to stop the Peloponnesian war. In the modern era, many of us -- women and men alike -- demand that women have an equal place in decisions to wage war or peace, historically moving from bedroom "girlcott" to calling the shots, literally. Alas, we are far away from achieving control over matters of war or peace in the halls of power.

    One of the yearnings of my heart as a women's rights activist has been to get a critical mass of women in positions where we can demand the "boys" put down their bombs and guns. Enough bang, boom, bang, boys! Move over, you've screwed up the world and now it's our turn to see if we can not only do better but clean up your mess. But how do we get a "tipping point" -- enough women into power in a culture that deeply mistrusts, and often despises, peaceful people? It's one of those Catch 22s. (A "Catch 22" as defined by Merriam-Webster, is "a problematic situation for which the only solution is denied by a circumstance inherent in the problem or by a rule.") In this case, more women leaders are our hope for peace -- but in order to trust them they need to be warriors, not pacifists. Get out of THAT little catch.


    Women Face Bias Worldwide

    From BBC News

    Women are discriminated against in almost every country around the world, a UN-commissioned report says. It says that this is despite the fact that 185 UN member states pledged to outlaw laws favouring men by 2005.

    It adds that 70% of the world's poor are women and they own just 1% of the world's titled land. The report, which was prepared for UN Human Right Commissioner Louise Arbour, says rape within marriage has still not been made a crime in 53 nations.

    The report was compiled by Fareda Banda, a law professor at London's School of Oriental and African Studies (SOAS). At a news conference in Geneva, Prof Banda said that other laws discriminating women included statutes on divorce, maternity benefits and pensions.


    Event: Leadership for Today and Tomorrow

    The American Association of University Women (AAUW) Leadership and Training Institute and NASPA's Center for Scholarship, Research, and Professional Development for Women are excited to present Leadership for Today and Tomorrow, a two- and-a-half day conference focused on important and contemporary leadership issues. NCCWSL is a perfect conference to help you hone your leadership skills for your work on campus and in your community.

    Click here to learn more!

    4/18 - Early- bird registration 4/18 - Scholarship application 5/28 - Regular registration

    Click on any of these dates to register today!



    Interview with Nora Linville, Director of Women's Sales and Marketing, American Airlines

    Can you describe your job for us?

    My role of Director of Women's Sales and Marketing was created in March 2006. One of my colleagues in corporate communications who had a passion for women's causes was keeping up on trends in the women's market and began paying attention to what other companies were doing in this arena. She started asking questions internally. How many of our passengers are women? How many are frequent fliers? Subsequently, one of our VP of Sales, another women's advocate, began doing research into the marketplace, talked to several marketing gurus and basically determined we were missing out on a real opportunity. She found that no airline had specifically claimed the space of women travelers. Soon after, my position was created and that same year we also launched a diverse segment marketing team to bring the focus of diversity to the business unit with the goal of integrating segment marketing. My role is to facilitate and focus the company's efforts towards women travelers.

    What do you like best about this?

    I get to facilitate the connections of incredible women doing incredible things. I work a lot with women's business organizations and the spirit of comaraderie among these women is amazing. To work with a group that asks "How can I help?" knowing that business will grow from that connection is really empowering and rewarding. Empowering women as they travel is wonderful.

    What women inspire you?

    My mother, number one, who struggled with health issues all her life, but had such a love for life and a natural curiosity. All you had to say to her was "would you like to?" and she would say yes! I also had a high school Spanish teacher who taught the joys of learning and living more than simply the language and focused on different cultures. She introduced to me to a whole world out there waiting to be explored.

    You must travel a lot! Where are your favorite destinations?

    Sydney is incredible. I love Europe, Italy especially. China was fascinating. A highlight was trudging up the Great Wall of China and imagining the number of people and work it took to build this amazing structure. An inspiring trip I took recently was to Dubai and Oman where I was evaluating a women's travel club - an organization that puts together trips just for women. There were 18 women of all ages and it was founded by a woman who was tired of her husband not wanting to go where she wanted to go on vacation. So she decided to start a company that catered to women with the same interest that needed other people to travel with.

    What advice do you have for women in business?

    Learn as much as you can about the company you work for, the industry you're in, and your competitors. The power of relationships is so important. Your network can provide access to endless opportunities and information and it makes your work experience fullfilling, especially when you share a history. Seek out people you admire and ask them to mentor you, it's invaluable.

    How did you get started doing this?

    My background all relates to travel. In my 20's, I had broken my ankle skiing and had time to think about what I wanted to do with my career. I was reading the Sunday paper and saw an ad for a travel agent school and I knew that's what I wanted to do. I completed the travel agent program and never looked back. I started off as a travel counselor and then worked for a hotel chain and car rental agency and eventually ended up working for AirCal which was purchased by American Airlines in 1987. I moved to the Dallas Ft. Worth area and started in reservations. Since then, I've held numerous positions of increasing responsibility in several departments including reservations, human resources and passenger sales. When the women's position became available, I jumped at the opportunity to lead this initiative.

    What is your favorite movie? Some Like It Hot

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