eNews Update | October 2012 | www.ca-greenbusinessalliance.com


The California Business Alliance for a Green Economy is a growing coalition of more than 1,235 mostly small and mainstream businesses, associations and organizations from around the state who support the creation of a clean, green and efficient economy. To fulfill that mission, our priority is supporting the implementation of California's clean energy policies.

Below are recent news stories, editorials and letters, including contributions from Alliance members. In addition, we have included profiles of Alliance members and a list of upcoming events that may interest you. You can read past issues of the eNews by going here. Thank you for your continued support.

Check Out The Blogs


The recently launched Alliance blog features new updates from Alliance Director, Susan Frank, and other members. We invite you to submit your own blog contributions. To submit an article or for more information, contact greenbizalliance@gmail.com.   



brightspot socialThe Alliance is pleased to be an Inaugural partner of BrightSpotSocial.com, a new blog and news site about clean energy and sustainable living. Read Susan Frank's blogpost Business Community Supports AB 32 Amidst End-of-Session Legislative Attacks. BrightSpot Social is a project of Californians for Clean Energy and Jobs (CCEJ), a broad bipartisan coalition of business, health, and environmental groups that supports California's leadership in clean energy policies that create jobs, reduce carbon emissions, and improve public health.

*In The NewsNewspaper  

Much of the news coverage over the last few months has focused on California's landmark law, AB 32, and the cap and  trade auction that will take place in November. Thanks to all of the Alliance members and supporters who have weighed in with their perspectives on this important program. You can check out some of the best op-eds defending AB 32 in this compilation.


 *California Regulator Defends CO2 Market DesignMary Nichols, Chairman of the California Air Resources Board, defended the state's carbon cap and trade program in this Reuters article. Nichols said she opposed the state giving oil refineries and manufacturers 100 percent of the tradable emission permits they'll need to surrender to the state in 2014 for free. She said that could give certain companies undeserved windfall profits and send a signal of instability to businesses that have already invested in low-carbon technologies in the state. 


*Cap and Trade: Investing in California's Future.

Former California Assembly Speaker Fabian Nunez wrote in Fox and Hounds that, "California is poised to launch a new wave of investment and economic growth. In November, the state will conduct its inaugural auction of emission allowances... This market-based program is an important component of the Global Warming Solutions Act, and part of a portfolio of smart strategies that will transition California to a clean energy economy under AB 32."


*Industry Working to Derail Cap and Trade.  

Alliance Director, Susan Frank, wrote a letter to the editor for the Sacramento Bee where she reminded readers that "old manufacturing and dirty energy industries, represented by their high-paid lobbyists, are doing their best to derail AB 32, the state's clean energy law. Voters said 'no' when they made similar attempts in 2010 with the defeat of Proposition 23. Lawmakers said 'no' when they tried to pass a law to get more freebies."


Cynthia Ringo, Managing Partner, DBL Investors, wrote an op-ed for the San Francisco Chronicle advocating for AB 32 saying, "the closer you get to a goal, the tougher the going can get. As California prepares to launch America's latest cap and trade program for greenhouse gases, opponents are making a goal-line stand... These measures might attract continued opposition from in- and out-of-state oil interests, but they are strongly supported by California voters, and with good reason. They are turning the Golden State into a global leader in the fast-growing clean energy sector."


*Don't Believe the Hype. Believe Me: AB 32 Is Good for Business. Alliance member Spencer Brown, Founder, Rent-A-Green Box in Huntington Beach, wrote in the California Majority Report, "the hype about two recent studies paid for by oil and other polluting interests is as misinformed as the studies themselves. As a small business owner in Orange County, I can speak firsthand to the economic benefits of California's landmark clean energy law, AB 32. And as a parent, I know that the law will help reduce dangerous air pollution and promote a clean and sustainable energy future for my kids."


*Dirty Energy Industries Continue Campaign for Extended Free Ride. The Alliance released a statement regarding an ongoing effort by certain industries to avoid the auction component of the state's new emissions trading program saying, "after failed attempts with the Legislature to avoid the auction component of the state's new emissions trading program, dirty energy industries are now doing an end run around lawmakers and voters by pressuring the California Air Resources Board to alter the upcoming auction scheduled for November."


*Investing in Clean Energy is a Win for California's Economy. 

The Alliance countered a report critical of the state's Low Carbon Fuel Standard that was sponsored by a coalition of petroleum fuel providers and large commercial fuel users saying, "the timing of this report and its conclusions demonstrate just how far removed from reality and Californians opponents of clean energy policies really are. On today of all days, September 11th, when the nation is starkly reminded of the dangers of our dependence on foreign oil, an oil company-funded coalition issued a report critical of the state's efforts to diversify our energy resources and curb our use of oil and other dirty fuels through our state's Low Carbon Fuel Standard."


Announcements from

Alliance Members 





usgbc nc  best buildings challenge


USGBC's California Best Buildings Challenge More than Doubles to 13 Companies

The U.S. Green Building Council (USGBC) and Alliance member USGBC Northern California Chapter (USGBC-NCC), based in San Francisco, announced that 13 companies in California have committed to the California Best Buildings Challenge, totaling more than six million square feet of collective building space. Bayer, Integral Group, Lockheed Martin, Method, Onyx Pharmaceuticals, Webcor Builders, and XL Construction joined existing Challenge particpants Adobe, Genentech, Google, Prudential Real Estate Investors, SAP, and Zynga.
Inspired by the White House's Better Buildings Challenge that seeks 20 percent energy reductions by 2020, participating companies of the California Best Buildings Challenge commit to pursue 20 percent reductions in energy, water, and waste in their existing commercial buildings in just two years.
"California companies have always been trail blazers," said Dan Geiger, Executive Director, USGBC-NCC. "When President Obama initiated the Better Buildings Challenge, we thought California firms could go further with the California Best Buildings Challenge. In the lead up to Greenbuild coming to its birthplace San Francisco, these firms are stepping up to pursue aggressive envrionmental goals in a landmark accelerated time frame - and most importantly, to inpire others to do the same."  
USGBC-NCC initiated and developed the Challenge, which was launched by USGBC and USGBC-NCC with President Clinton at the closing plenary event of the 2012 Clinton Global Initiative America (CGI America), a meeting focused on finding solutions for economic recovery in the United States. Click here to learn more about the initiative.


Announcements from

Alliance Members 





Advanced Biofuel Market Report 2012:

Meeting U.S. Fuel Standards

Alliance Member E2, Environmental Entrepreneurs, based in San Francisco, released a new report which found that biofuel production capacity has increased from 437 million gallons in 2011 to more than 685 million gallons in 2012. By 2015, the industry has the potential to produce 1.6 billion to 2.6 billion gallons of renewable fuel, the report forecasts.
According to E2, standards like California's Low Carbon Fuel Standard (LCFS) and the federal Renewable Fuel Standard (RFS2) create an incentive for investors and biofuel companies to continue to innovate and increase biofuel production, which in turn will drive down costs and carbon emissions. 
The EPA's RFS2 requires US fuel companies to ensure that about 9 percent of their gasoline is made up of ethanol this year. The California LCFS, part of the state's AB 32 climate change legislation, requires a reduction of 10 percent in the carbon intensity of California's transportation fuels by 2020. It provides an incentive to produce advanced biofuels, which come from non-food based sources.


E2 reports that California uses about 18 billion gallons of transportation fuel each year, and transportation fuels produce about 40 percent of the state's annual greenhouse gas emissions.


At least 27 new or retrofitted biofuel refineries are expected to come online by 2015 to meet potential demand from the LCFS and the RFS2, according to the E2 report. Three of these will be located in California, with an additional two demonstration facilities in the state. Learn more about E2 by going to www.e2.org.


Alliance Member Events 




sbcla logo

Tools & Tips on B Corps Community Event


Wednesday, October 10, 7-9 pm 

Lexus Santa Monica

1501 Santa Monica Boulevard
Santa Monica, CA 90404


The Sustainable Business Council of Los Angeles (SBCLA) invites business leaders to an evening of insightful discussion on the tools and tips for forging B Corps. Attendees will have an opportunity to learn from industry experts about the process and benefits associated with becoming a B Corp. The event features a networking reception followed by a panel discussion on B Corps. 

Also, the Call for Entries for the SBC B Corp Award, SBC's Sustainable Small Business Award, and SBC's Best Public Advocate for Sustainability in Southern California Award will be announced during the panel discussion.   


Moderator: Cecily Jackson-Zapata, Principal, Sustainable Law Group, P.C.

Panelists: Jason McCaffrey, Director of Surf, Patagonia; Jeff Mendelsohn, Founder & Chair, New Leaf Paper; Robin Brown, Co-founder & President, Erbaviva and Dermot Hikisch, Head of Community Development,


Cost: $25. Click for more event details.  

Important: RSVP and registration required.



Upcoming Event 



green festival Green Festival Returns to San Francisco 
and to Los Angeles this November 


Green Festival returns to the San Francisco Concourse Exhibition Center from November 10-11 and will be held at the Los Angeles Convention Center from November 17-18.


Green Festival is the nation's largest green marketplace for the conscious consumer. Every vendor has earned the Green America Seal of Approval for their commitment to social and environmental responsibility.


For green entrepreneurs around the nation, you can find a new audience for your business by exposing your products and services to tens of thousands of new customers in Los Angeles and San Francisco. 


Participants can connect with the green community, find inspiration and re-charge with resources, products and ideas to fuel your sustainable life. Attendees and participants can also support a sustainable economy while getting their holiday shopping out of the way, too.


To learn more about reserving an exhibit booth click here.


To learn more and get tickets, visit:

San Francisco Green Festival

Los Angeles Green Festival

Member Profile 


 moving forward logo   

Moving Forward is a coaching and consulting firm that works with clients ranging from the corporate sector to nonprofits, government, and the military. The firm is anchored by Ann Vanino, an entrepreneur with a wide variety of experience that includes working at the U.S. Environmental Protection Agency in Washington, DC, and at New York City's Department of Environmental Protection before entering the private sector.


Since 1996, Moving Forward has been helping organizations develop more confident and successful managers through one-on-one coaching, and development of essential managerial and leadership skills that address:

  • interpersonal communications
  • time management
  • productivity
  • team building
  • management systems
  • planning strategies
  • performance measurement
  • accountability
  • project management

Moving Forward also provides personal coaching, helping individuals know who they are from the inside out, learning how the workplace and people in it function, and using this knowledge to find the right work for them.


Find out more at www.MovingForward.net.

SF signature
Susan Frank
Director, California Business Alliance for a Green Economy
Upcoming Events 

- Oct. 4-5: SoCal Energy Summit 2012 hosted by Burke/Rix Communications

(Palm Springs) 


- Oct. 10: Tools and Tips on B Corps Community Event hosted by SBC LA
(Santa Monica) - See story


- Oct. 12: 24th Annual Clean Air Awards hosted by the South Coast AQMD
(Los Angeles) 


- Oct. 16-18: Eighth Annual California Clean Energy Roundtable   

(Laguna Beach)   

By Invitation Only


- Nov. 10-11: Green Festival (San Francisco) - See story


- Nov. 12-14: Behavior, Energy & Climate Conference 


- Nov. 14-16: Greenbuild

(San Francisco)


- Nov. 17-18: Green Festival 

(Los Angeles) - See story


- Feb. 13-15, 2013: Solar Power-Gen 2013  
(San Diego) 



Send Us Your Event Notices 


If you have events you would like to submit for a calendar listing, email the name of the event, date, location and a brief description to greenbizalliance@gmail.com.



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