Earth Day Tips for Your Marketing Efforts

April 2010 E-Newsletter: Earth Day Issue

April 22, 2010

Share YOUR thoughts.

Tell us what
Earth Day
means to you on the
Greenversations blog.

Did you know?

Thursday, April 22 marks the 40^th Earth Day Celebration. According to the Earth Day Action Center, Earth Day is the largest secular holiday around the world, now celebrated by more than one billion people.

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What Color is Your Marketing?

Go Green!

Greetings!

Recycle, reuse, reduce. Doing your part to protect the environment is easier than ever before: turning off the lights, turning off the tap, using a refillable water bottle. There are many ways people are going green in their personal lives. But how can you make your marketing efforts green? Write Result has a few "great green" suggestions.

· Stop printing and mailing that newsletter! Use an e-newsletter instead and save paper, time and money.

· Don't print and pass out fliers for your special events and promotions. Post your event information and special offers on your business or organization's Facebook Fan Page or Twitter account. Reward your "followers" with special online-only offers.

· If you do have to print a brochure, annual report or shopping bag, talk to your local printer about using recycled paper, soy or vegetable based inks and reduce your paper footprint!

It's Easy Being Green!

Kathy Catron

President, Write Result

Speaking of Social Media

Ormond Orthodontics is using social media to help children and adults learn more about orthodontia - the process and benefits of braces.

Adults are the fastest growing segment of the orthodontic industry. That's right, braces aren't just for kids anymore. Visit Ormond Orthodontics "braces blog" and follow the adventures of a local mother and daughter experiencing braces together. www.mombraces.com.

Earth Day History

In 1970, Senator Gaylord Nelson created Earth Day as a way to force the issue of clean air, water and land on the national agenda. 20 million Americans demonstrated and it worked. President Richard Nixon and Congress established the Environmental Protection Agency. The EPA was tasked with the goal of repairing damage already done to the environment and establishing guidelines to help Americans make a cleaner, safer environment a reality.

FREE	Take a step to the green side. Let Write Result help your business or organization enter the world of social media. We help businesses establish and maintain social media communications such as Facebook pages, Twitter feeds and blogs. A consultation is FREE. Call (386) 672-7026 or e-mail kathy@write-result.com today (just don't send us snail mail!)