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Looking Back at 2011
As the challenges and opportunities of the new year loom imminent and pessimism abounds, we think this is the perfect time for a year-end sustainability recap on a positive note. Here are the highlights of 2011 as seen through the Green Edge Sustainability Lens. 
January Federal Tax Benefits for Renewable Energy... In January, we were delighted to report on a two-year extension of federal tax benefits for renewable energy. Take advantage of them now, who knows what 2012 will bring. ... and Reducing Your Tech Related Emissions Also in January, we noted that opportunities to recycle e-waste are growing and becoming less onerous as opportunities to buy energy efficient IT products multiply and get less costly. February Reducing Transportation's Global Footprint In February, we observed that ground, sea and air transportation were beneficiaries of green progress and highlighted IKEA's rigorous green requirements for transportation vendors, enforced through mandatory compliance with the IWAY Code of Conduct. |

March
The United States Postal Service Goes Green
In March and July, public sector transportation efforts caught our eye. The United States Postal Service is the only shipper to have earned the rigorous Cradle to Cradle certification for its shipping products and has deployed over 30,000 flex fuel vehicles, the equivalent of removing 200,000 vehicles from the road.
May
The Real Estate Industry & Sustainability
In May, we reported on the greening of the built environment, having attended, chaired and spoken at local and national real estate conferences all over the United States. We noticed a keen awareness of the need for resource efficiency, recycling and greening the landlord-tenant relationship.
June
More about the Built Environment
In our June newsletter, we highlighted how a regional shopping center owner was able to persuade its tenants to voluntarily contribute to the cost of green improvements at an Atlanta center and how a NYC-based office building owner is systematically reducing the footprint of its Class A office portfolio. |
August
Greening the Supply Chain Saves Billions
In August, we reported on manufacturer "take-back" programs that are not only enabling companies to save some of the $100B that is spent annually on disposing of discarded products, but also result in diverting waste from landfill, reducing emissions and significantly lowering the cost of "raw" materials.
October Green Edge Evaluates Two Tools for Ranking Environmental Stewardship
In October, we announced the publication of two original Green Edge Research Reports. Green Ranking Systems: How They Really Work provides an in-depth analysis of seven green company ranking systems that differ significantly in their approach and results. Measuring the Sustainability of Real Estate Funds: A New Tool with Teeth is a primer on a recently developed tool for ranking the environmental stewardship of public and private real estate funds.
Looking Ahead to 2012
Looking ahead to 2012, we anticipate increasing efforts on the part of the private sector to manage and reduce emissions, resource consumption and waste creation and look forward to participating in that effort. Please let us know how we can help you and your company take advantage of the greatest business opportunity of our time: sustainability. |
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We Look Forward to Hearing from You
If you have questions about anything you've read in this newsletter or if you are wondering how to meet your own green challenges, contact me and I will be happy to respond via email.
Warmly,
 Ellen Sinreich President
greenedgellc.com ellen@greenedgellc.com 212 828 3840
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Ellen Sinreich is President of Green Edge, LLC, which helps organizations leverage the power of green through Green Edge Workshops and Consulting Services.
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Boots on the Ground: Green Leases from Coast to Coast
During November, Ellen Sinreich instructed real estate professionals from coast to coast about green leases as she made formal presentations at the two-day Negotiating Commercial Leases program in New York City sponsored by the Practising Law Institute and at the two-day Retail Green Conference sponsored by the International Council of Shopping Centers in Phoenix.
Recognizing that the lease is the single most important legal document when it comes to greening a tenant-occupied commercial property (after all the lease governs how the property is occupied, operated and renovated and how the money flows between the parties), Ellen recommends the following step-by-step process:
Step 1 Start way before you get to the lease by formulating building-wide environmental standards. Standards should include resource consumption, data collection and sharing, indoor environmental quality and recycling. Step 2 Educate every member of your team that will touch the lease/tenant about these environmental standards. These team members include the individuals responsible for leasing, property management, legal, construction and finance. Step 3 Quantify how achieving and complying with the environmental standards will result in an economic win-win for landlord and tenants. Step 4 Communicate about the win-win environmental standards to every member of the tenant team including the deal makers and people in the legal, facilities management, construction and accounting departments. Step 5 Make going green easy with green talking points for your team members and a green guide for tenant team members. |
Other Noteworthy Tidbits from Green Edge in 2011
The Environmental Protection Agency's SmartWay Program partners with businesses to reduce transportation-related emissions. The Federal Trade Commission is reviewing its Guide for the Use of Environmental Marketing Claims, also known as the Green Guides, which were issued in 2010. 
Over five million office buildings have achieved Energy Star certified efficiencies and are expected to use an average of 40% less energy and emit 35% less carbon. Multinational corporations such as General Mills, Proctor & Gamble, Walmart and IBM have incorporated environmental performance into their assessments of vendors. Newsweek published its 3rd Green Rankings, assessing the 500 largest U.S. and 500 largest global organizations on their environmental performance. |
Green Edge Opportunity: Green for Green
If you don't want to miss out on the greatest business opportunity of our time----sustainability----let Green Edge help you identify and leverage opportunities to reduce your carbon footprint and improve your organization's performance. Contact us when you need help: - Creating bottom line driven sustainability goals
- Devising green solutions to gain market share
- Improving your company's green rankings
- Mitigating regulatory and climate change risk
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Green Edge Newsletter
If you'd like your company to be featured in one of the next issues of the Green Edge Newsletter, we'd love to hear from you. We are always looking for great green stories to share with our community of clients, colleagues and friends. If you missed our previous issues, link to our archives home page or our blog. The Green Edge Newsletter is published monthly by Green Edge, LLC. EDITOR: Ellen Sinreich CREATIVE DIRECTOR: Sara Mears Copyright © 2011 Green Edge, LLC |
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