What's in a Chair? Office Furniture Companies Embrace Sustainability Over the past few months the Green Edge Newsletter has featured a variety of innovative companies that were founded to sell sustainable solutions, be it countertops or garment bags. This month we take a look at how two existing companies are transforming themselves and their product lines into sustainability solutions as we focus our Green Edge lens on the office furniture industry.  | "Very Wire Stacker" chair on Haworth's headquarters green roof in Holland, Michigan | Let's start with Herman Miller, a publicly-owned manufacturer of office furniture with a global reach and net sales in 2009 of over $1.6B. Herman Miller formed an environmental steering committee in 1989 and established zero landfill use as its first goal. Although they are apparently still working toward meeting that goal, Herman Miller has publicly committed to achieving seven additional environmental goals by 2020, including zero hazardous waste generation, air emissions and process water use, as well as 100% green energy and sales from Design for the Environment (DfE) approved products. Thirteen Herman Miller product lines, including seven different types of chairs, filing and storage units, accessories and systems furniture, have earned the Cradle to Cradle green certification. Herman Miller is not the only office furniture manufacturer with its eye on carbon footprint reduction. Haworth, a family-owned manufacturer of office furniture with a global reach and just over $1B in 2009 net sales considers sustainability a core company goal and is making great strides in its carbon footprint reduction efforts. This company highlights having achieved zero waste to landfill status for their global headquarters and U.S., Shanghai and Pune, India manufacturing facilities. Over 10 million pounds of landfill waste that was generated annually by their U.S. manufacturing facilities alone has been eliminated. Some of the strategies Haworth employed to reach this laudable goal include dumpster dives: evaluating what they were discarding, setting up multiple recycling stations: making recycling easier, talking about trash, team competitions, product design focus and changing their ways.  | Herman Miller Aeron Chair | That said, what is in a chair? Let's take a look, and let us know which chair you vote for. Herman Miller Aeron. There's the tried and true Aeron chair by Herman Miller, which boasts 62% recycled content and 94% recyclability, as well as low toxicity, with Green Guard Indoor Air Quality and Cradle to Cradle certifications. Given the sustainable attributes of the Aeron chair, using it will help obtain the LEED® green building certification.  | Haworth Zody Chair | Haworth Zody. Then there's Haworth's Zody chair, which is manufactured with energy purchased with Green-e certified wind energy certificates. In addition to being composed of 51% recycled content, it is 98% recyclable, uses no PVC's or CFC's, is eligible for an end of life take-back program and has earned Cradle to Cradle certification. Emeco 111 Navy. Finally, let's take a look at the 111 Navy chair made by Emeco, a company founded in 1944 to make all aluminum chairs for the Navy. Emeco's aluminum chairs are composed of 80% recycled materials and are 100% recyclable, with an estimated life span of 150 years. Emeco uses 100% recyclable shipping and packing materials. Emeco's newest chair, The 111 Navy was introduced in April and is made of 111 recycled plastic bottles contributed by Coca-Cola. How's that for innovation?  |
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We Look Forward to Hearing from You
If you have questions about anything you've read in this newsletter or if you are wondering how to meet your own green challenges, contact me and I will be happy to respond via email.
Warmly,

greenedgeworkshops.com ellen@greenedgellc.com 212 828 3840
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Ellen Sinreich is President of Green Edge, LLC, which helps organizations leverage the power of green through Green Edge Workshops and Green Edge Consulting.
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Green Edge Report on Multi-Attribute Green Certifications
Learn more about green certifications in Green Edge's latest paper: Making Sense of Multi-Attribute "Green" Certifications. In this October 2010 report, Green Edge tackles the issue of multi-attribute green certifications that attempt to evaluate issues ranging from the way a product is manufactured and what it is composed of to how the product is shipped. The paper is designed to help both consumers and product manufacturers who face difficult choices in determining which certifications are worthy of their trust and investment. If you would like a PDF copy, contact us.
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Recent Events
2010 Urban Green Expo Presented by the New York Chapter of USGBC

On September 29th and 30th, at the 2010 Urban Green Expo in New York City, sustainable building professionals gathered to share information about "Pushing the Envelope" and how high- performance buildings are evolving technologically, along with systems and processes for evaluating building performance, operations and occupancy.
Thought leaders, including Cradle to Cradle founder Bill McDonough, Bank of America's Lisa Shpritz and NYC's new Director of the Mayor's Office of Long Term Planning and Sustainability, David Bragdon, shared their perspectives on how we can build "living" rather than "dead" buildings (McDonough); how corporate giants are committing billions of dollars to reduce their carbon footprints (Shpritz); and how new waves of regulations are mandating and incentivizing communities to become more sustainable (Bragdon).
Topics ranged from geothermal heating and cooling systems in urban environments to prototyping liquid wall performance to the public policy debate on PACE financing programs. Exhibitors displayed innovative carbon footprint solutions including the thinkeco modlet which wirelessly measures the real-time electricity consumption of office equipment, on-site generators powered by natural gas, toilets that neither draw electrical power nor use batteries, nontoxic paints manufactured in New York City and commerical lighting fixtures that include daylight sensors and dimmers.
Stay tuned for future issues of the Green Edge Newsletter where you can read more about these innovative products and the companies that are developing them.
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Green Edge Workshops and Consulting Services
Green Edge Workshops and Consulting Services help you develop and leverage your Green Edge to maximize enterprise value. Basics, Signature and Premium Workshops can be tailored to meet your needs, budget, schedule and location. If you have a green challenge you'd like to meet, contact us.
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The Green Edge Newsletter Our newsletter is another way we reach out to you (our clients, colleagues and friends) to encourage, motivate and facilitate the greening of organizations.
Future issues will highlight strategies for greening supply chains, transportation, distribution and general organizational activities that defy categorization. We will also continue to cover how companies are branding, communicating and marketing green initiatives.
If you missed our previous issues, link to our archives home page or our blog.
Contact us for more information and to join our mailing list. ______
The Green Edge Newsletter is published monthly by Green Edge, LLC.
EDITOR: Ellen Sinreich CREATIVE DIRECTOR: Sara Mears
Copyright © 2010 Green Edge, LLC
If you'd like your company to be featured in one of the next issues of the Green Edge Newsletter, we'd love to hear from you. We are always looking for great green stories to share with our community of clients, colleagues and friends. |
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