Sales Gems Triggered Events Report 
Brought to you by Industry Gems Sales Intelligence 
July & August, 2010
In This Issue
Family Dollar Stores
Life Technologies
Kellogg Co.
CNA Financial
2010 CIO 100
50 Best Manufacturers



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In the previous issue, we highlighted "door-opening" articles on:

 Jackson National Life, Manpower & Heartland Payment Systems,

See past issues of our reports at our:
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Industry Gems
Silvia Quintanilla
Silvia Quintanilla, Chief Sales Detective, Industry Gems Sales Intelligence

FEATURED ARTICLE

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How One Failing Salesperson Became iNvaluable

Jill Konrath, B2B sales guru, shows a real live example of how one salesperson uses her techniques to become a sales superstar. Read all about it in the above article!

Greetings!

Welcome to this month's issue of Sales Gems Triggered Events. We found articles for those of you who target Marketing, Operations, Mobile technology, CIO's and Manufacturers. Plus, a European opportunity with Kellogg.

Also, check out this month's valuable giveaway from Jill Konrath, author and B2B sales guru. She has 4 complimentary gifts for readers looking to sharpen their sales skills (see bottom of email for details).

Family Dollar Stores - HQ: Matthews, NC
2009 Sales: 7.4 Billion

Family Dollar is seeking to integrate their traditional offline marketing with new digital efforts, such as e-mail, website, and social marketing.

If you can help with marketing and integration, this is a good time to call this Fortune 500 company. 
Life Technologies Corporation - HQ: Carlsbad, CA
2009 Sales: $3.2 Billion

This billion dollar biotech manufacturer has made mobile business intelligence a 2010 strategic priority.

The article states the company has "set up a mobile development architecture team to devise an entire mobile strategy for Life Technologies, with a particular emphasis on business intelligence" (quote from pg. 2 of the article).

Article: Business intelligence goes mobile - July 14th, 2010
Kellogg Company - HQ: Battle Creek, MI
2009 Sales: $12.5 Billion

This Fortune 500 cereal maker has announced plans to hire 50 top-level marketing, sales and finance positions at its European HQ in Ireland. Plus, they are building a European centre of excellence in Dublin.

If you offer solutions for these 3 functional roles, this could be your time to call!


Article: Kellogg beefs up its marketing teams - July 30th, 2010
CNA Financial Corporation - HQ: Chicago, IL
2009 Sales: $8.4 Billion

We always take an interest when a company creates a new role within their organization. It usually means a shift in focus (and budget). CNA, a large insurance company, has carved out a new senior position to head up "Business Process Reengineering". 

We like this news for those of you who target the Operations division within large financial services firms.

Article: CNA Names Robert Jirgal SVP of Business Process Reengineering - July 23rd, 2010
The 2010 CIO 100 Winners

Looks like we missed this one for our June issue, but nonetheless, it's great info! Check out these top 100 companies, along with the technology projects that got them on the list. 

If you want more details on the actual IT project, just click on the company name. Who knows? You may find a company project that dovetails nicely with your own solution.

Article: The 2010 CIO 100 Winners - June 2010
50 Best Manufacturing Companies for 2010

Industry Week has come out with their list of the 50 best manufacturing companies. This is a great list if you target the manufacturing vertical!

Click on the company link to find out more information on each of the companies that made the cut.

Article: 50 Best Manufacturing Companies - July 2010
Dealing with Crazy Busy Prospects!

Are you finding it hard to get in front of busy decision makers?
I think we all struggle with this.

That's why it's imperative you learn how to deal with this challenge. When you do, you'll be rewarded with new appointments that seemed impossible just months ago.  

Jill Konrath, B2B sales guru, has written a new book to address this challenge. Her book is called SNAP Selling.

To get you started, Jill is graciously giving away four FREE sales resources when
you register at www.snapselling.com. You will find they're definitely worth it
(my personal favorite? Her "9 Steps To Get Prospects To Call You Back" guide). Sign up today to get your free resources!



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Thanks and we wish you good selling!
Warm regards,
 
Silvia Quintanilla
President and Chief Sales Detective
Industry Gems Research & Consulting
5178 Mowry Ave., #2156 
Fremont, CA 94538-1046
Direct: 510-745-9956
Mobile: 510-304-0328
Fax: 510-868-8401
silvia@industrygems.com
www.industrygems.com
 
Dedicated to Helping Sales Professionals Win Deals in America's Largest Companies.
 
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